How can I find English professional terms in marketing?

A.c. Nielsen Nielsen Market Research Company

cost apportionments

accessibility

Auxiliary equipment market

Account management policy, customer management strategy

Acer Acer

Acquisition, new product development strategy, new product development and acquisition strategy

Activity-based costing system

adaptability

Adapt to market changes, adapt to market changes.

Adaptive positioning

The increase of existing product line: the increase of existing product line.

Sufficient size, exact size/sufficient scale

Management vertical marketing system

Administrative relations, management relations.

Type of adopter type of buyer

Adoption process procurement process

Advertising and market segmentation advertising and market segmentation

Advertising and promotion advertising and promotion

effect of advertising

Advertising ethics

Advertising feedback advertising feedback

Advertising frequency

advertising media

Advertising information

The number of people who accept the advertisement reach.

Advertising information source

advertisement

Aerobic fitness enthusiast

Aesthetic feeling

Qinhe club

Post-test post-test

agent

An agent/businessman middleman

Allowance discount

Change return

AMA code of ethics American marketing association code of professional ethics

Amazon.com Amazon company

American Airlines American Airlines

American Express American Express

American marketing association

Amoco amoco (BP)

data analysis

Analyst strategy

Anderson Anderson

Annual marketing plan annual marketing plan

Annual demand purchase plan

Predictive positioning

Anti-pollution legislation

Antitrust legislation

Apple computer Apple computer

domain structure

Expectation/expectation level expectation/expectation level

Consumer's desire

warrandice

At&T Company. American Telephone and Telegraph Company (AT&T)

Bank ATM

Consumer's attitude

Attribute attribute

Audience audience

Auto repair auto maintenance

Automation service

automotive industry

independence

Availability Availability/supply capacity

Xianfeng Wei Shi Xianfeng school

Avon Avon

Awareness/popularity

B

Baby boomers.

Reverse channel of recovery

Backward integration

Banner advertising banner advertising

Bar code bar code

Barter physical transaction

Basic physical needs

Dr. Bosch & Lomb Lun

Boston growth share matrix

Pre-test test

Behavior scanning information resource company behavior scanning information source company

behavior analysis

Behavior grade

Benchmark test

Interest group interest group

Welfare welfare

Mercedes-benz

bill

Biological revolution

Birth rate birth rate

Blanket Purchase Order Blanket Purchase Contract

Double-blind comparative test

hunk

blue-collar worker

Bmw BMW

Boeing, Boeing

Bottom Line Bottom Line/Income Statement Settlement Line

Brand awareness/cognition

brand extension

brand loyalty

logo; brand mark

Brand name brand name

brand positioning

Brand recognition brand recognition

Brand strategy brand strategy

Brand brand

brand strategy

branding

Brand assets, brand value

Breakeven analysis

Breakeven output

Width of product associated product line

Width or diversity of product line.

Bribery

British Airways

Broker's agent

budget

Bundle. Bundle

Population statistics bureau

Burger King

Business strength rating business ability score

commercial plan

Business position management position

commercial department

Commercial service market

Business strategy business strategy

Business unit strategy Business unit strategy

Business Week

Repurchase discount

Buy-back arrangement products are sold back.

Buyer's bargaining power

buyer

purchasing behavior

shopping center

Purchasing inertia

buying inclination

The purchasing center of the purchasing office chain store.

Purchasing power index

Purchasing situation/type

Purchase task purchase task

C

Cable TV cable TV

Cadillac Cadillac

Jinbaotang Jinbaotang Company

capital gain

Capital invested in products

Carnival carnival

cash cow

cash discount

catalogsale

Perceptual classification

Classification is classification.

Caterpillar Tractor Caterpillar Company

Cathay Pacific Airlines

CBS Records

Columbia Broadcasting System (CBS)

centralization

A chameleon/follower

Channel selection optional marketing channels

Channel conflict channel conflict

Channel decision

Channel function channel function

Channel organization structure of channel institutions

Channel management channel management

Channel target channel target

distribution channel

Channel power

Channel control strategy

Channel design decision channel design decision

Channel management decision channel management decision

Communication channel communication channel

Charles Si Nuo. Charles Si Nuo

Cherokee people

Chevrolet Chevrolet

Selection criteria selection criteria

Christian dior (world famous fashion brand)

Chrysler Chrysler Chrysler Chrysler

Citibank

Closing the sale means closing the sale.

Clothing retailer

Cnn (CNN)

Co-brand Co-brand

Moral norms (professional) moral standards

Compulsory force

Disharmony of cognitive dissonance

Colgate-Palmolive Colgate

data collection

Collection collection

Joint marketing alliance

Combined compensation plan

Comdex computer exhibition

Commercialization commercialization

Commitment commitment

Communication channel communication channel

communication process

Communication information exchange/communication

Communication media communication media

Company personnel staff

Compaq Compaq

Comparative advertisement

Brand comparison

Compensation transaction compensation processing

Salary plan reward scheme

Remuneration/incentive fees/incentives

Compensatory

Competition and Industry Evolution Competition and Industry Evolution

competition-based pricing

competitive edge

Evolution of competition (supplier) Evolution of competition (supplier)

Competitive factors. Competitive factors.

Competitive intelligence Competitive intelligence/information

Competitive parity promotion budget Competitive balanced promotion budget

competitive strategy

Competitive advantage/ability

Competitor analysis

Complaint handling complaint handling

The parts market constitutes the raw material and parts market.

Computerized ordering

A deterministic study of decisive research

Demand condition

Conflict and Resolution Strategies Conflict and Resolution Strategies

Meeting the specifications is meeting the specifications.

consistency

Confrontation strategy

Joint measurement method

Joint model

Consumer decision consumer (purchase) decision

Consumer goods channel, consumer goods distribution channel

American consumer goods pricing act

Consumer goods

consumer goods market

Consumer demand

Consumer goods packaging company

Consumer promotion

Consumer testing consumer testing

Consumer/home market

Consumer's view consumer's view

Consumption consumption

Competition competition

contingency plan

Contract construction industry

Contract manufacturing

Contraction/strategic retreat strategy

Contract entry mode

Contractual vertical marketing system

Marginal contribution (marginal contribution) analysis

marginal contribution

Control strategy control strategy

Convenience food shop convenience food shop

Convenience goods convenience products

Convenience of convenient service

Cool whip, cool whip

cooperative advertisement

Coordination and conflict resolution coordination and conflict resolution

coproduction

Core interest proposal (CBP) Core interest plan/proposal

Inference-data method hypothesis data method

corporate HQ

Company-wide company (business)

corporate strategy

Company vertical marketing system company vertical marketing system

Enterprise/agency advertising group/social public agency advertising

corrective measure

cost analysis

cost-effectiveness

cost leadership strategy

cost of capital

Cost of Goods Sold (COGS) Cost of goods sold

Cost-reducing products

Relationship between cost and quantity

Cost-oriented pricing method

Cost plus/markup pricing cost plus/premium pricing method

Costs and benefits of marketing function: costs and benefits

Cost of competitors

Distribution cost

counter trade

Coupon coupon

Polite manners

The coverage of regional market; the scope of regional market.

Covers the sales scope of relevant retailers.

credit

Letter of credit clause

Key hypothesis

cross elasticity

Customary pricing method

Customer analysis

Customer contact Customer contact

customer demand

Customer intimacy

customer loyalty

customer demand

Salesforce's customer organization organizes sales teams by customer.

customer retention rate

customer satisfaction

Customer group pricing Customer group pricing

customer service

Customer-oriented pricing method

Customer perception customer perception

Customer preference customer preference

Price sensitivity of customers.

customized

D

Data collection data collection

Data confidentiality data confidentiality

Data research

Data source data source

Dealer dealer

Deceptive advertisement

decision maker

A falling market

Decoding decoding

defective rate

Defensive strategy

Defensive new product development strategy

Defensive position

Delivery time delivery time

Delivery delivery

Dell computer Dell computer company

Delta airlines

Demand characteristics demand characteristics

demand curve

Demand-oriented pricing method

Population environment

department store

Dependent reliability

deregulation

Derivative demand

descriptive research

Design decision

Expected percentage of retail profit

Expected rate of return

Decisive attribute key attribute

Determinant determinant

Different reactions

Differentiated defensive strategy

differentiated marketing

Differences at different times

differentiation strategy

Differentiation differentiation

Diffusion of innovation theory

Dimension factor

Quality dimension quality dimension

Analysis of direct cost profitability

Direct mail direct mail

Direct marketing through advertising media direct marketing through advertising media

direct marketing

Direct product profitability (DPP) Direct product profitability/profit margin

sell commodities directly to consumers without intermediate links

Discount rate discount rate

Discount store

Discount discount

Discount/premium price policy discount/premium strategy

Discriminant analysis difference analysis method

Discriminatory adjustment is discrimination against price adjustment.

Discriminatory pricing adjustment discriminatory pricing adjustment

Separation model

Exhibition space

disposable income

Disharmony-attribution grade

Distribution channel design distribution channel design

Distribution channel target distribution channel target

distribution channel

Distribution decision

Distribution policy distribution strategy

Distribution distribution

Distributor/Store (Private Brand) Brand Distributor/Private Brand

Distributor distributor

Diversification diversification

withdraw one's capital or investment

Transfer of divestment

Investment recovery or liquidation

Divide dividends

Dog thin dog

Domestic target marketing strategy: the marketing strategy of domestic target market positioning

Discard the product discard the product.

dry-clean

Dual/dual channel distribution system

Copy (media) copy

Dupont DuPont company

Durability durability

E

Early procurement and late procurement are adopted in the early and late stages.

earnings per share

Economic and technical factors

Economic power economic right

scale economy

Education service

Validity validity

Efficiency efficiency

Electrolux Electrolux

Urgent need for goods

Emerson electricity

emotional appeals

Empathy

Empirical evidence empirical examples

Authorization authorization

Coding coding

End use

Endorsement consent

Engineering (product) engineering design

Entrepreneur strategy

Entry strategy

Environment and packaging disposal environment and packaging treatment

environmental factor

Environmental scanning Environmental scanning/analysis

Environmental strategy

Set up an organization

Ethics audit (company) ethics audit

marketing ethics

Ethnic composition

European Common Market (ECM)

Evaluation and reward system

Evaluation and selection of suppliers Evaluation and selection of suppliers.

Evaluate alternatives to evaluate alternatives/options.

brand evaluation lot.,co

Event sponsorship

Event activity

The daily low price (EDLP) is low every day.

Trigger combination of elicitation set

Evolution of the market

Exchange exchange

exclusive dealing

exclusive distribution

Executive summary

Exhibition media display advertising media

existing market

Export barrier

Extended path expansion method

Expectation Metrics (Customer) Expectation Metrics

Customer expectation Customer expectation

Expected unit sales estimated output

Expected value expected value

learning curve

Experimental research experimental research

Expert power expert power

exploratory research

Export agent (business)

Export wholesaler

Export management company

Exporter

Exit exit

outward cargo

Extended use strategy

Expand sales growth to expand market share

External data source external data source

external environment

Past sales trend speculation method

F

An auxiliary/intermediary institution of a promotion institution.

Factor analysis factor analysis method

fashion

Family brand

Family life cycle

family structure

Agricultural products agricultural products

Fast moving consumer goods (FMCG) rapidly changing consumer goods.

Fear/call for attention

Characteristic feature

Federal department store

Federal trade law

FedEx

Feedback data feedback data

Field market test

Financing financing

Fishery fishery

Fit and finish the firmness and appearance.

fixed cost

regular wage

Flank attack strategy

Sideguard/Fighting Brand Fighting Brand

Flank and encirclement strategy flank attack and containment strategy

Flat organizational structure

FOB origin pricing FOB origin pricing method

Centralized strategy

Followers followers

Ford Ford company

Foreign middleman

Forestry forestry

Formalization/normalization

Compounding formula

Fortress/position-defensive strategy defensive fortress strategy

Fortune Magazine

Forward integration

Franchise system

franchise

Toll-free number Toll-free number

Free goods, free goods.

Free freight pricing method

Fringe benefits small allowance

Frontal attack strategy

Analysis of full cost profitability

Full-service wholesaler

Functional competence and resource allocation Functional competence and resource allocation

Functional efficiency

The functional organization of salesforce organizes the sales team according to the sales function.

Functional organizational structure

Functional performance

Functional strategy

G

Game competition

Clearance clearance

Gatekeeper information sender

General behavior descriptor general behavior variable

ge

General food company

Department store discount chain store Dazhong goods discount chain store

General Motors Corporation

Population characteristics of population regions

Geographical adjustment

geographical distribution

The geographical organization of salesforce organizes sales teams by region.

Gillette's razor

Global adjustment global adjustment

Global elite consumer market segment global elite consumer market

Global expansion global expansion

Global marketing control global marketing control

Global market global market

Global niche strategy and global opportunity strategy

Global standardization strategy

Global youth market segment global youth market

Globalization globalization

Global market expansion Global market expansion

The overall goal of the goal

Current Exchange Rate/Competitive Parity Pricing Competitive Parity Pricing Method

Product manufacturer

Goodyear Goodyear tire

Government agencies, government agencies

Government buyer

Government market

government restriction

greenhouse effect

grey market

Gross Domestic Product (GDP)

gross profit

GNP

gross profit

Gross Score (GRPs) Total Grade Index

Group/Category Product Manager Category Product Manager

Growth market

Market growth rate

The growth stage of product life cycle.

Growth-expansion strategy

Market leader's market growth strategy growth market strategy

Growth market strategy

Growth market positioning strategy

Guarantee/warranty guarantee

guarantee

Gucci Gucci (world famous fashion brand)

H

Haagen-Dazs Haagen-Dazs

hard technology

Harvard business review

harvest

Harvest pricing harvest pricing method

Harvesting strategy

medical care

Health Maintenance Organization (HMOS) (USA) Health Care Organization

Heavy buyer's big account

Hailmann Brewing Company

Heinz food

Beneficial benefits

Henkel Henkel

Hertz Hertz (American car rental giant)

HP

Stratum of strategy

High-profit/low-turnover retailers A high-profit/low-turnover retailer.

High market share global strategy, high market share global strategy

High contact service system

High participation product

High participation purchase is high participation purchase.

High market share strategy

Hilton Hilton

Holiday Inn

Homogeneous market

Honda Honda

Family life cycle

family

Hybrid technology

I

IBM international business machine company

Generation of ideas

New product creativity New product creativity/creativity

Creative screening process

Identifying market segments means identifying market segments.

Illinois tool factory

Image pricing image pricing

imitate the positioning

Imitation strategy

Impact assessment

Non-personal information source Non-personal information source

Implementation and control of marketing plan

Implementation and control of marketing plan

Carry out

Improvement or revision of existing products

Improvement or revision of existing products

Impulse buying

impulse buying

encourage

Income income

Increase the penetration strategy. Increase the penetration strategy.

Analysis of indirect cost profitability

Personal brand

individual value

Industrial products and services. Service industry, industrial products and services

Industrial product channel industrial product distribution channel

industry attractive

Industry attraction-business positioning matrix

Industry attraction-business positioning matrix

Industry trends

Industry evaluation industry evaluation

Industry evolution industry evolution

Lack of price elasticity

Influencers

Information and communication industry

Commercial information advertisement

information age

Information search information collection

Information technology information technology

Information information

Information-rich

Ingredients

Family personal interview

Internal use test internal use test

Innovation and innovation

innovate