Lingtang slogan in my hometown

The slogan of Lingtang in my hometown is as follows:

1. Create a healthy town together and build Lingtang dream together. Healthy pond, vibrant home.

2. Build a healthy town and enjoy a new life.

3. Walk hand in hand on the road to health and create a healthy town side by side.

4. Hand in hand to create a healthy town, heart to heart to build the Lingtang dream.

1. The role of slogans

1. The role of information communication

Propaganda is a bridge between social organizations and the public. It communicates the organization’s information through the media. Mental outlook, management status, production purposes, capabilities and scale, technical strength, service purposes, and the implementation of public welfare and welfare activities, etc., are introduced to the public in a detailed and concentrated manner to enhance the transparency of organizational activities and smooth the organization The information flow and psychological and emotional harmony with the public lay the foundation for further mutual understanding and support.

2. Image-shaping role

The effect of public relations information communication is reflected in the shaping of a good image of the organization, promoting the development of the organization's image in a good direction, and forming a harmonious atmosphere of intention among the public. , is the main role that advertising should play.

3. Aesthetic effect

The slogan introduces vivid pictures and artistic situations through the comprehensive performance of various techniques, creating a touching artistic conception and atmosphere, so that the public can be intoxicated and enjoy it. Entertainment; public relations advertising enables the public to gradually understand the external appearance and internal spirit of the organization through information communication and sharing of relevant information about the organization.

2. Characteristics of propaganda slogans

The characteristics of propaganda slogans are to achieve the purpose of publicity and agitation. Slogans and slogans use popular words to interpret important concepts, convey the latest information, and use concise language. Mode. Be brief, have fewer words, and express your feelings accurately. The format of the slogan: neat sentence structure, clear rhetoric, flexible use of rhetorical techniques such as similes, metaphors, comparisons, parallels, parallelism, and repetition.

The function of propaganda slogans is to facilitate "building momentum" and forming an atmosphere, and it is also easy to serve as a "notice to reassure the people". As early as the 1930s, the Red Army wrote a large number of propaganda slogans on the walls of houses in various base areas, many of which still exist today and have become red cultural relics. Slogans reached their zenith during the Cultural Revolution.