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Brand Culture of China Investment Securities Co., Ltd.

Core concept and sense of mission:

Yi says that "the sun and the moon shine and change at four seasons", which shows that the overall shape shows the pursuit of rule change and eternal philosophical thinking on development. Adhering to the principles of laws and regulations and constantly exploring and innovating are the core concepts of contemporary financial industry. CIC Securities will adhere to the profound understanding of contemporary financial concepts, abide by the rules, be diligent in innovation, and practice the steady development of China's finance. Enterprise and industry characteristics:

The logo consists of two parts: blue and gray. The blue part represents the wise, pragmatic, accurate and inclusive enterprise demands of CIC Securities, and the gray part represents the steady, pragmatic and sustainable development of China's contemporary financial industry. Graphics have sprung up like mushrooms after rain, just like the silhouette of the Great Wall symbolizing China, which also shows CIC's unremitting pursuit of setting a benchmark in China's capital market.

Shape and color:

Logo modeling can be seen as the beginning of a fold. Vientiane originated from Taiji, symbolizing the historical change that CIC invested in China's financial industry with unlimited creativity.

The structure of logo is divided into upper and lower parts, and the lower part is strong, which symbolizes the steady style and solid foundation of CIC Securities. The elegant rise in the first half symbolizes the innovative consciousness and vigorous vitality of CIC Securities.

The upper and lower parts of logo gradually turn blue and gray, and the gray part symbolizes maturity, tradition and accumulation; The blue part symbolizes hope as well as modernity and tolerance. The organic combination of the two colors shows the development trend of CIC Securities based on excellent traditional culture and contemporary financial concepts.

The overall shape and color of the logo match. If China's calligraphy is like a surging water, the gray tone of the shape suddenly closes, showing momentum and strength; The flowing and gathering water potential symbolizes the prosperity and prosperity of the company.