Design of popular hand-painted posters for Lantern Festival —— How to make popular posters

Six steps and skills of making hand-painted popular posters Six steps and skills of making hand-painted popular posters

Hand-painted POP is a kind of POP advertisement, which is mainly used to stimulate and guide consumption and enliven the store atmosphere. Because of its low production cost, bright colors and silent sales staff, it is favored by the retail industry. So, how to make hand-painted popular posters? What are the skills? Please have a look together.

Six steps and skills of making hand-painted popular posters 1

General process of hand-drawn POP production

Step 1: Collect the content related to the activity or product.

Step 2: Refine the title and simplify the text.

Step 3: Choose a suitable layout.

Step 4: Choose the right color scheme.

Step 5: Select relevant illustrations.

Step 6: Make POP according to the format requirements.

Skills of making hand-painted POP

First, practice hand-drawing popular orthography or movable type.

Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.

Second, master several commonly used font modification methods.

The title is the soul of a poster. A good title word can not only highlight the theme, but also make the picture more vivid. But there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the skills easily, but also learn better. At the same time, you can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

Third, pay attention to the layout of typesetting.

The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this point, the text and the title text can be distinguished by decorative lines or color blocks in the decoration, so that they can be distinguished from each other but echo each other. Other typesetting layouts are as follows:

Leave the four sides of the poster blank.

This is also known as the external "gas retention" of popular posters. If there is no gas retention, the content written in the poster will be pushed in all directions, which will make people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster. There should be 3 ~ 5 cm blank space on the four sides of 2-open (530cm×760cm)POP paper. 4-inch (390cm× 543cm) POP should have 2 ~ 4cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.

Line spacing is greater than word spacing.

As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so there should be a certain gap.

Title, illustration and text each occupy about 1/3 of the poster area.

The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually, the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can occupy about1/2 of the poster area; When there is a lot of text content, the title can also be compressed to 1/4. )

Fourth, don't mix colors with Otawa.

It is enough for a poster to have 3~5 theme tones. Too many colors are easy to get confused, and too few can't highlight the key points. Therefore, the author suggests that the headline can be written in 1~3 colors, the text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.

Fifth, the choice of illustrations should be related to the product.

For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.

The sixth is the production of activity posters.

Generally speaking, the main titles of event posters are relatively direct, so people can know what the event is at a glance, or the main titles are more interesting and the subtitles are more straightforward.

There are usually two types of activity poster body templates.

1. Time and place type. Just like writing a composition when I was a child and explaining "when, where and who happened", we can tell you the time, place and other things that need to be notified through this activity poster.

2. reward temptation. "There must be brave people under the grand prize". If your competition is rich in prizes, why don't you tell everyone? Perhaps, the number of participants will be doubled and the atmosphere of the event will be more enthusiastic.

Of course, it is more attractive with a related cartoon illustration.

Six steps and skills of making hand-painted popular posters II

Draw according to photos

For beginners, learning to draw by hand is more helpful than drawing pictures according to photos, which lays a solid foundation for future outdoor sketching and creation. If beginners go directly to the field to sketch, they will generally feel that they don't know where to start, either the proportion is wrong or too biased, and they are obsessed with a detail and stuck in the performance of light and shadow. Therefore, it is relatively easy to cover the picture according to the photo, and students do not need to be distracted by light, shadow, color and proportion. The key point is to understand the general level of black, white and gray. The performance of black is not a rigorous sketch performance, but mainly emphasizes the general expression and understands the rhythm of the picture. Therefore, it is necessary to practice montague's hand painting. We must keep practicing, understand the organizational language of pictures and learn to choose.

Problems needing attention in painting

First, selective painting

Every photo we choose can't be perfect, we need to re-compose. The most important principle is to choose the visual center and focus of each photo, that is, the theme of the photo itself, and the rest are secondary links, so we should crop it appropriately. Paintings that can be summarized are boldly omitted and summarized according to the needs of the picture, and necessary subjective treatment is made. Any object doesn't need to cover everything. It needs to move, change objects and add scenery according to the picture, all of which are to set off the needs of the theme.

Second, strengthen contrast.

Strengthen the contrast of light and dark changes, make the light brighter, darker and darker, and develop a sense of hierarchy. Strengthen the contrast between the density of the picture, emphasize the difference of the material by expressing the material of the object, and properly density it, so as to truly achieve the realm of sparse but not leaking.

Third, grasp the body.

In montage, it is necessary to grasp the shape and present a clear structure, so that the pen can be in place, and the trend of the pen should follow the structure of the object to achieve the effect of winning more with less. Don't ignore the thickness and volume of the object, and dig these details patiently, so that the picture can bear looking.

Fourth, the technique of expression

There are many forms of painting according to photos, and it is not limited to expressing the picture effect by the density relationship of lines. We can also use pens to lighten colors or use rich colors for rendering, which makes the picture more vivid and energetic. In the process of coloring, we should pay attention to go from shallow to deep, go deep at different levels, start from the whole, draw a contrast, highlight the main body and portray it carefully. Finally, practicing painting will help improve our highly unified generalization ability and predictive control ability for bright, gray and dark pictures, which will help beginners to enter the state quickly and is one of the shortcuts to learn hand painting.

Six Steps and Skills of Making Hand-painted Popular Posters Part III

Gouache is an opaque watercolor pigment, which has long been used to draw architectural drawings. Because of its strong coverage, painting skills are easy to master. Let's introduce the skills of gouache rendering and halo removal.

In architectural drawing, vignetting is the key to express light and shadow. The main difference between gouache and watercolor rendering lies in the way of brush strokes and covering methods. Ordinary brushes should not be uniform over a large area. Very thick gouache pigment needs to be quickly coated on the drawing paper with a small brush and brushed repeatedly. If the area is not large, you can paint the color on the paper with a gouache pen. In the process of blooming, according to the characteristics of different brushes, multiple pens can be used at the same time to achieve good results.

There are several ways to eliminate dizziness with gouache:

Direct method or continuous coloring method

This vignetting method mostly adopts small area rendering. This painting method is to directly adjust the pigment, emphasizing the use of brush strokes rather than letting the color flow downward. Large-scale gouache rendering, it is to use a small wooden brush, brush back and forth, and add color to make it appear dizzy. The paper must be kept wet.

(2) Imitate the rendering method of "washing" in ink painting and watercolor painting.

Although gouache is thicker than ink painting and watercolor painting, it can slowly flow down the board as long as the slope of the board is steep. Therefore, the method of "flushing" can be used to render a large area of vignetting. The method is exactly the same as ink painting and watercolor painting. I won't go into details here.

③ stippling rendering method

This method is to compose a composition with a small pen tip, which takes a long time, patiently and carefully using different gouache pigments to make it at different levels. The sky, trees, pools and lawns can all be colored by stippling, and the displayed objects are rich in color and strong in light.

④ spray priming method

Spraying is to spray gouache or a special pigment from the nozzle of the spray gun with compressed air to form a granular fog. Before spraying, you need to prepare a carved mask to cover it. Therefore, this method is complicated, time-consuming and troublesome.

In a word, the purpose of making architectural expression techniques is to better express the architecture and express the architect's design intention. As for which expression to choose, it depends on everyone's mastery and preference. Architectural performance is only a description of the architect's work.

Six steps and skills of making hand-painted popular posters 4

First, compare.

Contrast is the basic stereotyped skill of art design. Comparing two different things, shape and color is called contrast. Such as Fiona Fang, old and new, size, black and white, depth, thickness and so on. Put two obviously opposite elements in the same space, and through design, make them both opposite and harmonious, contradictory and unified, get sharp contrast in strong contrast, and get complementary and satisfying effects.

Second, harmony.

Harmony contains the meaning of harmony. On the premise of meeting the functional requirements, it coordinates the combination of shape, color, light and quality of various indoor objects and becomes a very harmonious and unified whole. Harmony can also be divided into harmony between environment and modeling, harmony of material texture, harmony of color tone, harmony of style and so on. Harmony can make people get quiet and peaceful satisfaction visually and psychologically.

Third, symmetry.

Symmetry is the traditional technique of formal beauty and the earliest law of formal beauty mastered by human beings. Symmetry can be divided into absolute symmetry and relative symmetry. Up and down, left and right symmetry, isomorphism, homochromatic and homogeneous pairs are called absolute symmetry. In interior design, it is relatively symmetrical. Symmetry gives people the impression that order, solemnity and neatness are the beauty of harmony.

Fourth, balance.

In life, the golden rooster is independent, and the actor walks a tightrope, which gives people a stable visual art enjoyment from the balance of power and gives people a visual balance psychology. Balance is to configure different shapes, components and colors according to the central axis and center point. Compared with the symmetrical form, the balanced form is vivid, vivid, harmonious and beautiful.

Fifth, the level.

A decorative composition should be divided into levels to make the picture deeper, wider and richer. If you lack a sense of hierarchy, you will feel mediocre, and interior design should also pursue a sense of spatial hierarchy. For example, the change of color from cold to warm, brightness from bright to dark, texture from complex to simple, shape from large to small, square to round, composition from aggregation to dispersion, and texture from single to diverse can all be regarded as rich changes. Hierarchical changes can achieve extremely rich visual effects.

Sixth, echo.

Echo goes hand in hand with shadow. In interior design, ceiling, floor, desktop and other parts will play a corresponding role by adopting echo method and dealing with the body. Echo is a kind of balanced formal beauty and a common technique in various arts. Echo also has the theory of "corresponding symmetry" and "relative symmetry". The artistic effect of echo is generally obtained by means of image correspondence, virtual reality and momentum.

Seven. Continue.

Continuity means continuous extension. People often use the word "image" to refer to the external shape of all objects. If the image rises or falls regularly, it will continue from left to right. This continuation technique is used in space, which gives space a sense of expansion or guidance, and even deepens people's impression of key scenery in the environment.

Eight, concise.

Concise or concise. Refers to the indoor environment without gorgeous decoration and redundant accessories. In line with the principle of less but better, try to reduce interior decoration. It is believed that "less is more, and simplicity is richness". Simplicity is one of the methods worth advocating in interior design, and it is also a very popular trend in recent years.

Nine, unique.

Unique is also called special. The uniqueness lies in breaking through the original law and standing out from the crowd. In nature, "a little red in the evergreen tree and a piece of green in the desert" are unique forms of expression. Uniqueness comes from contrast and exists in mutual comparison. In interior design, breakthrough imagination is especially respected to create individuality and characteristics.

X. tone

Color is one of the important factors that constitute plastic arts design. Different colors will make people feel different colors visually. For example, red, orange and yellow have a warm feeling, which is called warm color system, while blue-green has a cold and quiet feeling, which is called cold color system. In interior design, various colors can be used, and there are many colors, which can generally be summarized as "same color, similar color, adjacent color, contrast color" and so on. , and can be used flexibly according to different environments.

How to make a popular poster 1. Layout: Also known as typesetting, first decide whether it is vertical or horizontal, and pay attention to leaving blank on all sides when writing, so as to prevent the layout from flying and not being concentrated enough, giving people a sense of shoddy. Secondly, we should also consider the font size, style and color matching of the whole layout.

Second, the main title: this is the focus of fashion, which can best retain the attention of the audience. Therefore, the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too many. Read it in 2 seconds.

Third, subtitle: if the main title can't fully explain the content, or to make the content more attractive to the audience. The supplementary explanation of the subtitle is necessary, so the subtitle has the function of making the finishing point. But if the main headline can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed.

4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. When writing, you should pay attention to:

1, concise and to the point, to avoid sentences that are not fluent.

The most attractive information should be written in front to induce readers to continue reading.

3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.

Illustration of verb (abbreviation of verb): The popularity of expressing words only is monotonous. Illustration is a good way to adjust it, but it should be avoided as much as possible.

Sixth, decoration: decorative frames and pattern shadows are commonly used methods. Among them, the modification of characters is very important, but it should be noted that large characters will be monotonous without modification, and too many small characters will hinder reading. Although popular advertising is not "extensive and profound", it is difficult to learn and accurate, and it is not a mystery that can be completely explained in a few words. Let's put pen to paper here for the time being, hoping to have a chance to discuss it in detail later.

How to design popular posters? Layout design of POP poster

Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be handled through reality, proportion and tone to achieve the publicity effect. The most important part of making exquisite posters is layout design, that is, making advertising content reasonably and vividly on a certain specification and size layout, and attracting consumers' attention through reasonable layout, so as to achieve better sales purposes.

Layout design is to reasonably arrange the primary and secondary relationship between content and color. In composition, we should make full use of visual laws to highlight key points, make posters have a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster, and the general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal segmentation, variable segmentation and so on.

When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Use the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm to scientifically design the layout of posters. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.

Subtitles in popular works are very important visual communication, so it is necessary to summarize the most important subtitles in works. Usually, the popular fonts of posters include movable type, orthographic type, soft type, fat head type, hollow type and so on. In order to highlight the theme, some artistic designs can be made on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of products, the original price and the current price can be strongly compared in size and color, thus attracting consumers.