As Weibo’s revenue surges, as an old user, I feel it’s becoming less and less fun.

I just read an article on Huxiu.com "Weibo’s performance is getting better and better, but it’s becoming less and less cute in my eyes." After reading it, I feel that it is very consistent with my own experience of using Weibo. I have been blogging for more than 5 years. I was surprised to see a lot of interesting and useful information at the beginning, but now I don’t even have the motivation to read it. I especially want to write an article to express my views.

Sina Weibo announced its second quarter financial report, with net revenue of US$253.4 million, an increase of 72% over the same period last year; net profit of US$73.5 million, an increase of 184% over the same period last year. Weibo’s monthly active users (MAUs) in June were 361 million, an increase of 28% from the same period last year, of which 92% were mobile users. The average number of daily active users (DAUs) in June was 159 million, an increase of 26% from the same period last year. Quoting the sentence from the article - from the perspective of investors and market returns, it is undoubtedly a success, but from the perspective of users, it is not necessarily the case. Many senior Weibo users have complained that Sina Weibo is becoming less and less fun. .

Mainly from the user's perspective, the article is mainly analyzed from two perspectives: user experience, content

User experience:

1. If not used for a period of time, Automatically help users follow a large wave of bloggers who are not interested at all. If they push relevant bloggers to me based on the information I have seen before, I may not be so disgusted, and there may also be some surprises; I don’t know this The algorithm mechanism in the middle is still an advertising push. The result is that the user experience is greatly reduced. Suddenly, there is a lot of useless information in the content to be followed, and the user needs to unfollow one by one to clear it!

2. There are two points in the advertisement recommendation algorithm: (1) The frequency of advertisements is too frequent. Basically, there will be an advertisement for every 10 pieces of content viewed (I have not verified it, just based on my daily summary) (It does not rule out that the data is inaccurate). After a period of time, I feel that browsing Weibo is just advertising. (2) The content of the advertisement has nothing to do with the information I usually pay attention to. It is inevitable for a product to survive, but advertising is inevitable. It is also necessary to push different ads to different people to make this advertisement more valuable. (3) There is still no change when users submit uninterested ads. What kind of ads were promoted in the past will still not change in the future. I feel that this uninterested button is used to comfort users. of.

Content:

The slogan of Weibo is: Discover new things anytime and anywhere. From a positioning perspective, the media attribute will be stronger, and "hot" is a good example

1. The content that users want to see. When it comes to personalized recommendations, Toutiao and NetEase Cloud Music must first think of Toutiao and NetEase Cloud Music, which push content that users like based on users; but it is difficult to reflect this in Weibo. The most important thing is The reason is Weibo's own marketing and market positioning. As long as you have enough investment costs, everyone can spend money to push their content to popular websites. If the recommendation is based on content, this part of the revenue will be greatly reduced

2. Entertainment information accounts for a large proportion of all information on Weibo. It is undeniable that a large number of people who use Weibo are concerned about the entertainment circle, so the hot search list and topic list are basically The world is occupied by entertainment news. Further inhibiting the user's ability to obtain additional information. In layman's terms, it all seems to be entertainment news, and a big scandal will occupy it for a long time.

3. Marketing accounts are rampant, but a lot of the content is not their own, but comes from information on other platforms such as Zhihu; they rely on this stolen information to accumulate their own fans, thereby attracting advertisers. It feels a bit shameless to place advertisements

4. It is difficult for individual users to be heard. Even if your content is valuable, the main hits are taken away by big Vs and marketing accounts, leaving you with There is very little space for individual users, and their presence is very low!

For me, the other value of Weibo is: I can see hot news as quickly as possible, and the information on the portal website is not as fast as Weibo; if I need to obtain other information, Weibo is better, because of the time The cost is too high! I hope there is a better information platform that can be recommended to me. First time writing, sorry!