The 5 W’s and an H of advertising design

5W1H is a thinking program for decomposing target plans and making decisions in management work. These six questions are:

(1) Why——Why do you do this? (Purpose);

(2) What——What’s going on? (Object);

(3) Where——Where is it executed? (Place);

(4) When——When will it be executed? When will it be completed? (Time);

(5) Who——Who will execute it? (Personnel);

(6) How——How to execute? What effective measures should be taken? (method). Five W's and one H are the most basic elements that make up news. In other words, a complete piece of news must have these basic elements. There is a cooperative relationship between them, and they serve to explain, supplement and improve each other.