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How to layout posters? How to design layout and learn from movie posters
How to make a poster Brief description of how to make a poster 1. To make a beautiful poster, you must first clarify the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the product or activity to be promoted by the poster, draft a promotional slogan or promotional introduction, and prepare for the production of the poster. 2. After selecting the materials according to the determined title, the materials must be organized and modified to be used in the poster. The first is the design of the poster background. Depending on the theme, if the theme is related to "Christmas Eve", the background color can be blue or a pattern background related to the night. Making the poster background tangential to the subject is essential to making a beautiful poster. 3. According to the layout requirements, type the text first. Put the text that needs to be introduced into the corresponding layout, and change the font according to the overall style of the poster. Generally, the font commonly used in making posters is pop font. This font is relatively relaxed but does not change the shape of the font itself. It is suitable for poster production in terms of both aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary errors and grammatical errors. 4. After typesetting the text, typesetting the pictures. Paste the picture into the corresponding layout area. The picture you paste should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified so that it adapts to the size of the entire layout and the text on the layout, and maintains coordination between the two. 5. After the background, text, and pictures are produced, a poster is basically completed. But in order to make the poster more beautiful, adjustments should be made based on the effect of the entire poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster, and highlight the eye-catching points of the poster. The adjustment is completed by designing an attractive title for the poster and placing the title appropriately in the layout. The font of the title should be the most eye-catching and the color should be the most prominent. How to format a poster with a lot of words? In poster design, text posters have always been a very unique branch. Design lions feel overwhelmed when faced with the large amount of "hard" text that needs to appear on posters. So, is there a poster design that has a lot of words and is super beautiful? Of course! Museum posters often use dense typography. Japanese designer Muramatsu Johiko has many excellent artistic designs. Magazine covers often give us references. So, back to the main question, how to design a text poster that is eye-catching? A good commercial design must take into account both content communication and aesthetics, and the way to connect the two is "layout" design. Use text arrangement and changes to reasonably emphasize and highlight the content. The topic of "letting readers see important content at a glance" has long been studied thoroughly by the newspaper and advertising industries. By adjusting font size, space and spacing. The content can be arranged comfortably without complicated changes. These are the most basic tools and the most practical. Modern business posters also like to use this method when dealing with complex information. Simple pictures + appropriate text layout. Of course, a correct layout does not mean filling the screen. Appropriate white space is also important. Make sure important information is not obscured by side details. Try to place similar elements together so that the poster will naturally create white space and the layout will not be cluttered. The white space between key content and pictures can not only emphasize the effect, but also leave space for your layout design. Different from the "square" layout, the use of some curves can also guide and focus the vision. The above are just the basic operations for processing text. If you want your poster to be more outstanding, there are many aspects that you can work on. Text posters often mean that everyone has to work hard on the arrangement and design of text, and color seems to have become a side dish. This is not the case, the use of color is definitely the “big deal”. Echoing the theme of the poster, it sets the tone and characteristics of the design body. Emphasize contrast, highlight the key points of the poster, and use large color blocks to organically divide the space. When dealing with posters with a lot of information, many designers take a different approach and choose very saturated colors, and in the end they get very interesting effects. The combination of color and large amounts of text works well. The bright colors will not overwhelm the focus but can catch everyone's attention and convey the characteristics of the poster to the audience in advance. "Lessmore" "Don't use more than 3 fonts in a poster" are not unreasonable. These "golden rules" in the design world are not unreasonable. However, Teacher Jiang Wen also said: "Everything must be a question mark!" ". Therefore, Canva Jiang is here to encourage everyone to be bold and try more when designing. There are no longer a few excellent posters composed of a variety of fonts.
The combination of multiple fonts and content is a very intuitive and consistent example. In addition to the fonts, the direction of text placement can also be used as a reference. Enlarging the font as a frame is also a good idea. A poster that looks good and a poster that is relevant to the message it conveys are two different things. Designs with too much text should pay more attention to the coordination of content and design. Don’t turn text information into a burden, try to make it part of the poster design. The picture below shows an example where the theme of the exhibition matches the intention of the clock composed of text. Different from designing with colors, fonts, etc., the creator needs to put effort into understanding the deep abstract meaning of the information, and then recreate it from there. CHANNEL-e exhibition poster combines mobile phone cases with exhibition information. Designing posters with a large number of words is indeed a challenge for novices, but it is also a great opportunity to express their creativity. You can use it after mastering some basic design principles. Finally, I wish you all a happy design. How is the design formatted? Learn from movie posters! There are many classic movie posters that people will never tire of, and even collecting them is not an exaggeration. I believe that when choosing movies, many people will choose the movies they want to watch based on the design of the posters. In movie posters, there is often only one picture and a few words, but the layout is exquisite and natural. ——It is also a simple picture with a small amount of text. The top text is deliberately staggered back and forth to increase the sense of rhythm. The bottom text is also naturally typed according to the dividing line of the road, and the change in light and dark size enhances the sense of rhythm. This movie is called "Big Fish" and it is a classic. When I put this poster up, I decided to watch it again. ——Align the first two rows of the title section to the right and the last two rows to the left, which also increases the sense of rhythm. In addition, the subtitle uses a color similar to that of a crow on a white background, while the bottom font uses a color similar to that of a crow on a white background. The colors of these two fonts break the monotony of the background colors where they are located, forming a balance. ——Gatsby This picture is quite satisfactory, and the whole picture is in the middle. Compared with the above themes, Gatsby's positioning is more serious and luxurious, which is in line with the tone of the movie. But the designer still made a small change in the text in the middle and lower parts. After all, everything is aligned in the center, which is really too rigid. A small change will not destroy the overall tone. I also have a lot of love for Gatsby. ——Is the text layout of this poster correct? ! In fact, people have achieved an overall sense of movement in the picture. If there is a rich enough picture, the text can rest. However, the text part still uses different colors, fonts and font sizes, breaking the monotony of typesetting in a small area. ——This poster is the same, using a rich picture to complete most of the changes. ——Generally speaking, the layout and pictures of this poster are very satisfactory. The clever thing is that at the title, two huge cracks make up for the overall dynamic feeling. ——Alice’s picture has too few words, but it doesn’t look monotonous. The most important reason is that the pictures are very rich, with rich front, middle and back scenes. The text, the flower in front, and the tree in the upper left corner all form the foreground. As for the foreground, there are many elements and are very dynamic, not monotonous at all. In addition, in order to make the title blend into the foreground well, the font was designed. The whole is very harmonious. The highest level of typesetting is posters, if you don’t have the level to make movie posters. It's okay, that's okay. . Look at the poster~————————————I watched Hayao Miyazaki’s movie “Spirited Away” yesterday and here’s a quote from Hayao Miyazaki, “All growth is always a journey in the end.”
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