What is Adidas Nike? Please elaborate.

Adi Dassler, the founder of Adidas, is a German with athlete status and shoe-making skills. Because he can fully understand the needs of athletes, people have superb skills and inventive genius; So in his life, he invented more than 700 kinds of patented sports-related products, and then created Adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 1920. Since then, athletes from all over the world often wear sports shoes made by Mr. Dassler to win honors at the Olympic Games. As a result, his fame gradually became louder and louder in the international sports world.

1972, Adidas launched the well-known trilobal trademark, which is widely used in clothing accessories. The success of Adidas is mainly attributed to the marketing and mass communication genius of Horst Dassler, the eldest son of Mr. Dassler. Horst realized the importance of promotional activities in establishing sports brand image, and personally attended the Olympic Games held in Melbourne, Australia from 65438 to 0956 to promote Adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, Adidas is becoming more and more important and famous in the sporting goods market.

In the world of sporting goods, Adidas has always represented a special status symbol, which some people call "three lines of victory". Since the establishment of 1948, Adidas has helped countless athletes achieve good results and made many great achievements. So Adidas can also be said to be the best one that has gathered everyone's trust and respect.

Adi Dassler, the founder of Adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have constantly seen the winning pictures created by the "three lines of victory" on the sports field.

Especially in the world football, Adidas has received more support than any sporting goods manufacturer. Especially when Adidas released its first pair of spikes, it was supported and loved by top football players. During the 65438-0974 World Cup in West Germany, more than 80% of the players chose Adidas football shoes, from which we can know the strength of Adidas in the world football at that time. In the 1998 World Cup soccer tournament in France, the owner, the French team, relied on the superior performance of Adidas soccer shoes, played a super-level strength, defeated the heroes and won the championship. The French soccer star Zidane won the title of World Footballer of the Year with 1998, which once again proved that the authoritative guarantee of Adidas' "three-line victory" has continued to this day.

Besides football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are deeply impressed by the quality of Adidas: among the NBA stars in the basketball temple, Jabba, once the all-powerful player, and the famous antoine walker; In professional tennis, there are retired Swedish star Eberjee, German "Yulosha Graf" who once dominated the back seat, "British new hope Henman and Russian beautiful girl anna kournikova" who have risen in recent years, and Hingis, a little girl who has just been snared; On the baseball field, there is the new york Yankees who won the American professional baseball championship from 65438 to 0998, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In the field of track and field, Adidas' reputation has expanded from Arthur Jonas in11930 s to donovan bailey, ato boldon and haile gebrselassie.

In addition, from the 1970 World Cup, Adidas became the official sponsor of FIFA and provided match balls for every subsequent World Cup.

Adidas also sponsors many sports teams, such as some famous football teams and rugby teams, as well as the NBA.

The national football teams whose jerseys are designed by Adidas include China, Hongkong, Nigeria, Argentina, France, Spain and Japan. The football league teams sponsored by Adidas include Chelsea, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, Dalian Shide and Beijing Hyundai in China.

Today, Adidas still adheres to Adi Dassler's idea of perfect shoemaking, and constantly exchanges experiences and needs with world-class top athletes and coaches. After a series of repeated experiments and tests, we have developed ergonomic products, which can not only help all kinds of professional athletes improve their sports performance, but also meet the demand of ordinary market consumers for high-quality sporting goods. In recent years, Adidas has not only made new breakthroughs in design and function, but also set off another wave of representative design concepts of the three lines in the fashion trend, sweeping the younger generation, forming a new fashion style and leading the global sporting goods to a more diversified prospect.

A milestone in Adidas' important products or technologies.

1920: Mr. Adi Dassler created the first pair of training sports shoes.

1948: adidas brand officially registered.

1949: The three-striped logo came out.

1970: "Telstar" became the first designated ball in the World Cup.

1972: Clover logo is out.

1979: The world's best-selling soccer shoe "Copa Mundial" went on the market.

1985: "APS" shock-absorbing running shoes came out.

1988: adidas revolutionary "twist" system appears.

199 1 year: launch a new series of professional sports shoes and sportswear.

1993: adidas invents "tubular technology"

1994: A revolutionary new product "Predator" soccer shoes was launched.

1996: "Feetyouwar" sports shoes went on the market.

1997: announced the merger of Paramount Company, which is famous for selling skiing and golf equipment.

2000: Shouting the slogan "It is impossible to be nothing" and successfully creating new hot topics.

2002: Launched "a3" series basketball shoes and running shoes.

2004: "Adidas 1" computer chip intelligent running shoes were launched.

2005: merged the sports manufacturer Reebok.

2006: The upgraded version of "adidas 1. 1" computer chip intelligent running shoes and basketball shoes was launched. 2005124 October, BOCOG announced in Beijing that Adidas (Suzhou) Co., Ltd. and Adidas-Salomon Group have become partners of Beijing 2008 Olympic Games. Wang Wei, executive vice president of BOCOG, said at the signing ceremony that as a partner of Beijing 2008 Olympic Games, Adidas will provide sports equipment for all staff and technical officials of Beijing 2008 Olympic Games and Beijing 2008 Paralympic Games. Adidas has also become a sportswear partner of the Chinese Olympic Committee. The China sports delegation participating in the 2006 Winter Olympics in Turin and the 2008 Beijing Olympic Games will wear Adidas sportswear. Ms. Sandrine, President of Adidas Greater China, said: "Since Adi Dassler, the founder of 1928, made the first pair of spikes for Olympic athletes, Adidas has spared no effort to support the Olympic Games and help athletes create good results with innovative products. At the Athens Olympic Games that ended last year, Adidas provided about 6.5438+0.4 million pieces of equipment for organizing committee staff, volunteers and athletes from all over the world. Adidas encourages and wishes China Olympic athletes to win more gold medals at the local 2008 Olympic Games, and will provide first-class advanced equipment for this purpose. "

Nike (Nike)

Is an American sporting goods manufacturer, mainly producing sports shoes, sportswear and sporting goods, and selling them under its own brands, including Nike), Air Jordan, Nike Golf, Nike 360, Team Starter and so on. , and its wholly-owned brands such as Bauer, Colhan, Converse, umbro and Hurley International.

Nike provides jerseys for many football clubs and national football teams around the world, including Arsenal, Juventus, Manchester United, Inter Milan, Brazil and Portugal.

Nike's mailing address is located in Beaverton, a suburb of Portland, Oregon, and the company is headquartered in Washington County. Nike's name comes from Nick, the goddess of victory in Greek mythology.

When phil knight founded Nike for $500 in 1964, he never dreamed that it would become the largest brand of sports shoes in the world.

1972, Knight and Ballman finally invented a kind of shoes and decided to make them themselves. They contracted production tasks to Asian factories with cheap labor and named the shoes Nike, which was named after the Greek god of victory. At the same time, they also invented a unique logo Swoosh (meaning "whoosh"), which is extremely eye-catching and unique. Every product of Nike has this logo.

In short, Swoosh is the symbol of Nike.

1962 phil knight wrote a paper at Stanford University, and estimated that cheap sports shoes made in Japan could compete with high-priced sports shoes made in Germany. After getting an MBA, Knight went to Japan to meet the manager of the manufacturer Onitsuka Tiger, trying to persuade them to let Knight's blue ribbon sports become Tiger's agent on the west coast of the United States.

1964 Knight gave the model of tiger shoes to Bill Bowerman, the legendary track and field coach of the University of Oregon. Knight participated in middle and long distance running as an undergraduate. Bowerman suggested establishing a partnership with Knight, and Bowerman provided endless influence and sneaker design concept. They shook hands and each invested $500 to start a new company.

1965 Jeff Johnson, the knight's former track and field enemy, joined the company as the first salesperson. He sells sports shoes to college students in the back of his van.

1966 Johnson opened the first retail store in Santa Monica, California. Knight and Bowerman turned their handshake agreement into a formal contract.

1967 knight and Bowerman set up blue ribbon sports company with the registered name of BRS, Inc.

The annual sales of 1969 is close to $300,000. Knight resigned as a professor at Portland State University and joined BRS Company.

1970, Bowerman experimented with rubber spikes, poured the liquid rubber mixture into his wife's toaster, and then made a "waffle" sole.

197 1 year, the relationship between BRS and Onitsuka Tiger deteriorated, which made Knight start to build a new brand of sports shoes. Knight hired Carolyn Davidson, a graphic design student from Portland State University, to design a new brand and put it on one side of the shoes. She was paid $35 and worked in Nike for several years until Nike needed the services of an advertising company. 12 years later, that is, 1983, Davidson received a gold ring inlaid with diamonds and Swoosh logo, a certificate and an undisclosed number of Nike shares at a lunch to praise her contribution to Nike by designing Swoosh logo.

197 1 year, in addition to the new logo, BRS company needed a new name for its new product, and more than a dozen suggestions, including Knight's favorite' Yuan Liu', were rejected until Jeff Johnson thought of the name Nike, the Greek goddess of victory.

1972 The first Nike product was sent to Eugene, Oregon, with the symbol of Swoosh, for athletes participating in the track and field trials of the US Olympic Games.

1973 American record holder steve prefontaine became the first major track and field athlete to wear Nike running shoes, and made many of his teammates switch to Nike shoes until his death on May 30th. 1975.

1974 introduced Waffle training shoes, which quickly became the best-selling training shoes in the United States.

1977, Nike introduced the slogan "No End" in its print advertisements, which was very popular, and launched a poster version according to customers' needs.

1978 tennis player "bad boy" McGinley signed a contract with Nike.

1979 Nike's air cushion technology was patented by the inventor M. Frank Rudy and was first applied to downwind running shoes. Inflatable rubber film is put into the sole of running shoes to provide cushioning protection.

1980 65438+On February 2nd, Nike completed its initial public offering and issued 2,377,000 shares of Class B common stock.

198 1 year 65438+February 3 1 day, BRS company merged with Nike company, and the company was named Nike.

1982 Dan Wieden and Dave Kennedy started their own advertising company and brought Nike into the new company on April 1. In June+10, 5438, Nike broadcasted the first national TV advertisement during the live broadcast of the New York Marathon.

1982 Air Force 1 Basketball Shoes became Nike's first basketball shoes with air cushion for competition venues.

1984 Nike signed a contract with basketball player Michael Jordan. Air Jordan, Michael Jordan's first generation basketball shoes, was initially banned by the NBA, which aroused widespread public concern. Launching Air Jordan basketball shoes series is one of the key success factors of Nike. In the same year, Nike also signed bakri and John Staunton.

1986 The total profit exceeded $65,438 billion for the first time.

Nike Air Max sneaker first appeared in 1987. It used a larger air cushion and was designed to be visible on the middle side of the sole for the first time. This became the first generation of Air Max brand technology, and later more generations of products were launched one after another. The first generation of Air Max used the Beatles' song Revolution in TV commercials, which is the first and only time to use the Beatles' songs in TV commercials.

1988 Nike's first slogan was' just do it'.

1989 Nike launched a sports shoe specially designed for cross-training, and a series of commemorative advertisements called' ‘Bo Knows', featuring Bo Jackson, an athlete who participated in two sports.

1990 The world's first Nike town store opened in downtown Portland, winning many retail design and business awards. In the following year 10, Nike opened 14 Nike town stores in the United States, Britain and Germany.

1990 Nike opened its world headquarters in Washington county, west of Portland, covering an area of 74 mu (0.3 square kilometers).

1993 Nike innovations is an innovative sustainable development plan, reuse-a-shoe, which collects sports shoes, separates them and grinds them into Nike grind. Used to make sports fields, runways and sports fields.

1993 bakri appeared in a controversial Nike TV advertisement, claiming that' I am not a role model'.

1994 Nike signed a long-term contract with the Brazilian national football team.

1995 Nike launched a TV and print advertising program called' If you let me play', pointing out many benefits of encouraging young women to participate in sports.

1996 Nike signed a contract with Flint, a golfer who uses Nike golf products. At that time, Flint had just changed from amateur to professional.

1996 Nike's advertisement in Atlanta Olympic Games caused controversy. The slogan at that time was' If you don't get the silver medal, you will lose the gold medal'. (You didn't win the silver medal, you just lost the gold medal) has attracted fierce criticism from many people, including many former Olympic silver and bronze medal winners.

1998 at one time, Nike changed the slogan of "just do it" to "I can" after a public opinion survey.

1998 phil knight officially promised that Nike would implement strict standards for the manufacturing facilities used by Nike, including: minimum age; Air quality; Compulsory education plan; Expand the microcredit programme; Factory monitoring; And improve the transparency of Nike's social responsibility practice.

1999 bill Bowerman, one of the founders of Nike, died on 1999 on February 24th at the age of 88.

1999 Although being criticized at first will cause anxiety in the Millennium, Nike's TV advertisement' Morning After' won the Emmy Award for Best TV Advertisement in 2000. The content of the advertisement is June 65438+1 October1day, 2000. A young man runs outside the sunrise and passes through one scene after another that makes people worry about the accidents and problems in 2000.

In 2000, Nike introduced Shox shock absorption support system, which was first worn by vincent carter and other American national basketball team members at the 2000 Sydney Olympic Games.

200 1, Nike casey martin Prize for Founding. This award is awarded to athletes who strive to make progress in adversity every year-whether the difficulties are physical, spiritual, social or cultural. The name of this award comes from casey martin, a professional golfer. He argued with the Supreme Court of the United States because of a rare heart problem, and finally he was able to use a golf cart in the competition.

In 2002, Nike GO was launched, which is a grassroots initiative aimed at increasing the physical activities of young people aged 9- 15.

In 2002, the rap star nelly released a chart-topping song about Nike shoes brand "Air Force One".

In 2002, Nike won the second Emmy Award for its TV advertisement named "Move".

In 2003, Nike bought Converse, a once bankrupt sporting goods company, for $5 million.

In 2003, since the establishment of Nike, the international product sales surpassed the United States for the first time, which witnessed the continued development of Nike to multinational companies.

In 2003, Nike won the annual advertiser of Cannes Advertising Festival, which was the first company to win two awards in the 50 years since the advertising festival was held (1994).

In 2003, college basketball star lebron james signed a contract with Nike, and he became the best rookie in the NBA that year.

In 2004, phil knight no longer served as president and CEO, but continued to serve as chairman. The CEO was succeeded by William D. Perez on February 28th, 65438.

In 2004, Nike founded Exeter Brand Group, which is a wholly-owned company that operates sports shoes and clothing brands at low prices. Brands include starter, team starter, asphalt, Shaq and Dunkman.

In 2004, the total profit exceeded $6,543.8+$02.3 billion.

In 2004, Nike launched the "LIVESTRONG" campaign to raise funds for the lance armstrong Fund for cyclists. The yellow rubber bracelet was sold for 1 USD, hoping to' inspire and make cancer patients survive strongly'. By September 2005, more than 55 million pieces had been sold.

In June, 2004, Zhu Zhiqiang, a China animator with few pen names, sued Nike for stealing its cartoon stick figures in business. The representative of Nike denied the accusation, claiming that the image of stick figure lacked creativity and belonged to the public domain. Zhu Zhiqiang finally won the lawsuit, and Nike was sentenced to pay the cartoonist $36,000.

In 2005, Nike launched Air Jordan XX, which is the 20th generation of Air Jordan basketball shoes series. Nike also launched the Nike Free series, which not only protects the feet, but also provides the wearer with an advantage similar to barefoot training.

In 2005, as of May 3 1 day, Nike's total profit was 137 billion US dollars, an increase of 12% over the previous fiscal year.

On June 13, 2006, regarding Nike's appeal, the Beijing Higher People's Court finally ruled that the "black stick villain" did not constitute infringement and rejected Zhu Zhiqiang's claim.

In 2008, Nike acquired umbro, a famous British sporting goods manufacturer.