Commercial collocation-how to find a suitable collocation for PPT?

What is an illustration? Illustration means that some words or articles are accompanied by relevant pictures. Make the words and ideas clearer.

First, the scope of application of illustrations

Free creation class:

Picture books of fan chronicle exhibition, birthday greetings, Q version of cartoon creation, travel notes painting, street graffiti, etc.

Decorative painting:

Home improvement, wall view, curtain, fabric, storage, etc.

Publications:

Illustrations used in book covers, inside pages, coats and catalogs.

Including illustrations used by newspapers, magazines and other editors.

Commercial publicity:

Advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements;

Business image design: product logo, corporate image (mascot);

Commodity packaging design;

Packaging design and illustration DD consumer guide, commodity description, manual, chart and catalogue

Video multimedia:

Role and environmental art setting or interface design in film and television dramas, commercials, networks, etc.

Game design:

Game promotion illustration, game character setting, scene setting

Animation, cartoon, cartoon

Animation original painting setting, cartoon design, cartoon design

Basically all commercial paintings can be counted as illustrations.

Two types of applications

In the field of graphic design, we are most exposed to literary illustrations and commercial illustrations.

Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature.

Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce.

The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction.

Illustration definition

Modern illustration is different from ordinary artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities.

Art illustrations usually have three functions and purposes:

As a supplement to the text;

Let people get the satisfaction of perceptual knowledge;

Show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life.

The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy.

Illustration attraction function

The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince what they convey, accept the propaganda content gladly in the aesthetic process and induce them to take the final action.

Display vivid and concrete images of products and services, and convey information intuitively.

Stimulate consumers' interest.

Enhance the persuasiveness of advertisements.

Strengthen the attractiveness of commodities and stimulate consumers' desires.

Second, illustration is commonly known as illustration in China. Nowadays, the popular commercial illustrations in foreign markets include publications with pictures, cartoon mascots, movie posters, game characters and artistic scene design built into games, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms. Virtual objects and related visual applications that extend to the current network and mobile phone platforms.

How to find a picture suitable for PPT? If PPT is to be elegant and beautiful, then the pictures must be of high quality. Where can I find high-quality pictures?

I have collected dozens of websites, but I can't start.

In fact, you just need to remember these four methods and you can search for pictures all your life.

Method 1: Associative divergent thinking

When I think of looking for pictures, the first channel I think of is Baidu picture search, but the problem is that many people don't know how to search for pictures.

Come on, let me test you. If you want to express "time", what keywords do you search for?

Don't tell me this is a clock!

If they are all clocks and watches, how can they be creative?

Want to try something literary?

Hourglass? Have you tried looking for an hourglass?

If you want to express a stronger sense of history, you can try the sundial.

Alas, I didn't expect to find that the photos are all ordinary, too ordinary.

Uh, how about this one below?

Feel it, this picture expresses the feeling of time travel, ok?

We have many ways to find good pictures, and the key is that we need to use them.

Associative divergent thinking

Many people ask him to find time. When he thinks of "clock" and "watch", the quality of the searched pictures will not be too high.

But we will use association to spread our thoughts. Think of sundials, hourglasses, time travel, time memory, vernal equinox, autumnal equinox, meridian and so on.

Well, in this case, you will find many different pictures, just like we found a picture of a hot air balloon when we searched for "time travel". At this time, we have a new inspiration. We can try "hot air balloon travel".

Hey, forget it, it feels really coming!

Learn to search for pictures with associative thinking, that is, come up with the exact keywords for the pictures you need. If not, it doesn't matter. Constantly adjust in the search process until you find the best one.

Like literary things?

Think about seasonal changes, such as the following?

This kind of good picture not only gives you a picture, but also gives you inspiration to match the big picture with words.

So remember, the first key to finding a picture: the training of associative divergent thinking!

Method 2: Combined keyword search

Now back to the keyword "clock", there is another big move!

These clock pictures, they look too ordinary, old illustration style? The first row is full of advertisements.

Then you see, what is the material I found?

Huh? The same Baidu, different results?

So, this is the second password to find the map:

Combined keyword search

I searched for "creative clock" and "simple clock"

Don't believe it? Try searching for "creative mouse".

How's it going? Isn't it great?

All right, let's do it again. Guess what keywords were used in this search?

Yes, it's a creative keyboard.

Hey, I mean to use combination keywords, but not all combination keywords use the word "creativity"!

Of course, creativity is a good word. Searching for "creative poster" and "creative design" can get a lot of inspiration, but what keywords should I add if I need a big picture?

"HD" or "wallpaper", of course. You see, the style of wallpaper is just different.

Friendly reminder, don't search for "beauty _ Kaka"

Do you know now? You can't find good pictures, not because there is no good website. But you should learn associative thinking and keyword thinking.

Everyone uses Baidu pictures. If you have strong associative thinking and pass the keyword skills, you will definitely find better picture materials.

Method 3: Commercial Gallery

But professional websites are also useful, because the picture quality is higher.

Here is a good map-finding website, Panorama Network:

The pictures of this website need to be purchased, and you can get super high-definition pictures after paying!

However, after you register your account, you can download the sample map for free (only there is a small watermark in the corner), and its clarity is enough to meet the needs of PPT.

Of course, it should be noted that if the work is used and printed commercially, the big picture still needs to be paid, and the small picture is just a sample.

What's cooler about panorama is the similar picture recommendation function, which allows you to find photographers in the same series of photos!

Isn't it cool?

The copyright of the pictures found on the Internet is unknown. It is not a big problem to use it in internal PPT without sharing it with others. But once it is commercialized, we should pay attention to copyright issues.

So there is something better below!

Method 4: Copyright Free Gallery

Copyright-free galleries, as the name implies, are free, and pictures also support commercial use.

Come on, let's get the website:

Feel the material of this gallery first.

There is also a surprise function, he can search for pictures according to color and feel it.

Of course, have you seen English words? For foreign websites, the keyword must be English when searching. The access speed may be a little slow, but compared with such a beautiful picture, slow is nothing.

English is really weak? There is also a baby website that you collect:

It supports direct input of Chinese for search.

Of course, if you want to get better search results, it is better to use English ~

By the way, share a designer's private website, where there are more than 300 excellent websites:

Have you learned all these map search skills?

Hurry and search ~

Classified photo libraries can be divided into four types: encyclopedia photo libraries, news editing photo libraries, thematic photo libraries and meager profit photo libraries:

1, Encyclopedia photo library, whose main customers are advertising companies, publishing houses and media, such as Gettyimages, the world's photo giant, and the panoramic photo library that entered the market in the era of engraving and selling pictures in China. With the development of the Internet and the increasing demand for pictures, some new picture libraries, such as 26PIC, have appeared in China. These photo libraries provide customers with high-quality copyrighted photos.

2. The main customers of news editing photo library are newspapers, magazines and publishing houses. The photo library provides news photos of editing pictures for editors there, which can be used as pictures in newspapers, magazines or books. The daily consumption of such pictures is very large, so although the price is very low, it can also generate a lot of profits for the picture library.

3. A photo gallery with special themes. This kind of picture library is very special. It only deals in a certain kind of pictures, aiming at a certain market. For example, some only sell tourist photos, while others only rent pictures of plants, animals and nature, such as the Botanical Museum of the Institute of Botany, Chinese Academy of Sciences.

4. meager profit photo studio this photo studio only appeared in the past two years. Low-profit pictures are low-priced pictures, which are sold at a low profit far below the market price, making genuine pictures popular. Its main customers are entrepreneurs, freelancers, photographers, small and medium-sized design companies and so on. Called "onedollarphoto" in English, its price is only a few percent to a few tenths of that of traditional pictures. Because there is no labor cost, the low-profit pictures adopt the online trading mode, and the whole downloading authorization process is completed by the picture users themselves, which is fast in operation and transparent in transaction, which not only saves the budget and time for the picture users, but also ensures the copyright income of the photographers.

In addition to the above classification, the industry is also divided into commercial pictures, media pictures, teaching pictures and so on according to customer purposes.