What are the corporate promotional media?

There are many ways of corporate promotion, but it does not mean that every one is suitable for you. Corporate promotion requires analysis, planning, and layout based on your own industry, product characteristics, audience users, online foundation, etc.

The first type, search engine promotion

This is also a common promotion method and is also loved by many large and medium-sized enterprises. Search engine promotion can also be divided into two types. One is SEM, which is called bidding and pay-per-click method. The other is SEO, which is called free optimization. It aims at optimizing the official website to the homepage ranking, and there is no charge for clicks.

The second type, short video promotion

The most important thing in short video promotion is creativity. Produce refined short videos that are in line with the brand image and add creativity, and put them on the corresponding online platforms to achieve the purpose of product marketing and brand communication.

The third type, information flow advertisements

Information flow advertisements refer to advertisements that are mixed with their own content, also called native advertisements. It greatly reduces the user experience. In this way, according to the algorithm characteristics of the platform, secondary communication can be spontaneously generated, such as: forwarding, sharing, and likes. This kind of secondary communication does not cost the advertiser at all, but the effect is better than the advertisement itself. Of course, in order to achieve this kind of effect, advertisers must continuously optimize the advertising content, so that the advertising can truly become part of the content, and the user's love level can generate secondary dissemination.

The fourth type, brand word-of-mouth marketing

For example, news media, self-media, question and answer platforms, Xiaohongshu, Zhihu and other platforms, through the characteristics of different platforms, combined with brand products, Output high-quality content and continue to disseminate it in multiple dimensions and through multiple channels. Ultimately, it achieves a good reputation for the brand and increases its reputation.

Corporate publicity media can be divided into external media, internal media, and comprehensive media in between.

1. The company’s external mainstream media: newspaper advertising, magazine advertising, TV advertising, radio advertising, outdoor advertising, etc.

2. The company’s internal mainstream media: slogans, posters, notices, Announcements, bulletin boards, cultural corridors, etc.

3. Corporate comprehensive media: Internet advertising, corporate websites and other media are also called media, which are typical foreign words, that is, English Media. Media is the free translation of Media, and media is the transliteration of Media. In application, the two words are basically used interchangeably without distinction. It means: "middle", "means" or "tool" etc. The so-called advertising media refers to the material tools that can realize the dissemination of information between advertisers and advertising objects. With the rapid development of technology, advertisers have more choices. In addition to the above-mentioned various media, iPod, BlackBerry, interactive TV, bank ATM automatic teller machine screens (mainly used for the bank's own corporate and product promotion), digital information kiosks , Yellow Pages ads, phone alert ads, etc. can all be considered. Classified expression forms can be divided into: print media, electronic media, etc. according to the form of expression. Print media includes newspapers, magazines, brochures, calendars, etc. Electronic media include television, radio, electric billboards, telephones, etc. Functions can be divided into: visual media, auditory media and audio-visual dual-use media. Visual media include newspapers, magazines, mail, posters, flyers, placards, calendars, outdoor advertising, window displays, physical objects and transportation. Auditory media includes such media forms as radio broadcasts, cable broadcasts, promotional trucks, recordings, and telephone calls. Audiovisual dual-use media mainly includes television, movies, dramas, sketches and other performance forms. According to the scope of influence of advertising media, it can be divided into international advertising media, national advertising media and local advertising media. Worldwide media such as satellite circuit broadcasts, global publications, etc. National media such as national TV stations, national newspapers and periodicals, etc., local media such as provincial and municipal TV stations, newspapers and periodicals, radio stations, TV stations, newspapers, periodicals, magazines, etc. in minority languages ??and languages. The types of reception are divided into popular media and professional media according to the differences in sight, hearing and readers that advertising media come into contact with. Mass media includes newspapers, magazines, radio, and television, and professional media includes professional newspapers, magazines, and professional brochures.

Time can be divided into instantaneous media, short-term media and long-term media according to the length of media dissemination of information. Transient media such as radio, television, slideshows, movies, etc. Short-term media such as posters, windows, billboards, newspapers, etc. Long-term media such as product manuals, product packaging, brands, trademarks, calendars, etc. The degree of statistics is divided according to the degree of statistics on the number of advertisements released and advertising charging standards, and can be divided into metered media and non-metered media. Measure media such as newspapers, magazines, radio, television, etc. Non-metric media such as street signs, windows, etc. Communication content can be divided into comprehensive media and single media according to its communication content. Comprehensive media refers to media that can disseminate a variety of advertising information content at the same time, such as newspapers, magazines, radio, television, etc. Single media refers to media that can only disseminate a certain type or aspect of advertising information, such as packaging, windows, neon lights, etc. According to the relationship with advertisers, it can be divided into indirect media and dedicated media (or rented TV advertising media and self-used media). Indirect media (or rented media) refers to media that advertisers use indirectly through leasing, purchasing, etc., such as newspapers, magazines, radio, television, public facilities, etc. Dedicated media (or self-used media) refers to media that is owned by the advertiser and can be used directly by the advertiser, such as product packaging, mailings, flyers, windows, neon lights, wall calendars, trade fairs, promotional vehicles, etc.