Civilian slogan

You will find that the price of clothes in Uniqlo is rising quietly. Uniqlo, once the slogan of civilians, is now selling more and more expensive, and it is really not worth buying, because netizens can't help but vomit. The reason for Uniqlo's price increase is also because the overall profit is declining, making it difficult for stores to make a living. It can only maintain its income by raising prices.

First, the price increase of Uniqlo as an international brand, especially in China, Uniqlo has always occupied the top spot in China retail clothing brand with high quality and low price. Whenever the seasons change, Uniqlo's large-scale discount will also make consumers in China like it very much. But now Uniqlo has quietly raised the price, and the previous big discount no longer exists. Even in the past, commodity prices fluctuated by tens or hundreds of yuan. This also made some Uniqlo fans in the past say that if this happens next, they will not buy Uniqlo clothes because they think it is not worth it.

Second, the cost has increased, and the reason why Uniqlo will raise the price now is also because of the impact during the epidemic, and the global clothing industry has been seriously impacted. Uniqlo has many retail stores all over the country, so it has been hit hard, not only the sales volume plummeted, but also the profit rate of various costs naturally decreased. In order to transfer these costs, naturally, only the price can be raised, and consumers can pay for the goods. Moreover, at present, not only many fast fashion clothing brands in Uniqlo are facing great problems, but also many brands even declare bankruptcy because of the backlog of inventory.

Third, the profit reduction will find that Uniqlo's performance report shows that the overall sales volume has dropped a lot this year, which also has a great impact on the development of Uniqlo. This is because of the rising cost, labor cost and raw materials, which is the background of the rising cost of the whole industry. In order to survive, Uniqlo can only raise product prices, which is also a last resort.