In 20 18 years, how to push and drain fresh e-commerce?

To find an effective way to push and drain, we should look at the essence through the phenomenon. Why push the drainage? That's because online traffic competition is becoming more and more fierce and the cost is getting higher and higher. Therefore, it is not recommended for individuals to push from the perspective that you are an e-commerce company looking for cheap offline traffic, but how to do fresh business online and offline. Offline is not only a drainage channel, but also an experience and consumption scene. To a certain extent, the stock and space of online and offline fresh food are much higher than online.

All of the above are problems at the level of thinking and cognition. On this basis, let's take a look at how to push and drain offline.

1. How to use the existing fresh consumption scene offline? Can you provide them with 3 kilometers and 30 minutes of incremental space for home delivery? Since then, the existing offline users and consumption scenarios have not been maximized. But this requires a strong ability to integrate offline businesses, which is equivalent to pushing small B first and then getting users.

2. Pushing things offline is the most routine means, but the retention will be average and the cost will be high. If you want to push this way, it is suggested to do offline event activities first, and then trigger online hype, so that the diffusion range is wide and the more traffic you get.

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