Grand hyatt reading club: a spontaneous attempt to love reading.

That is, from the initial operation to the formation of a certain number of groups, the community can break the shackles of the initiator's (centralized) operation and build an orderly and effective circular order in the community, which will not die because a person or a group leaves the community.

Any community operation is essentially integrated into activity operation, user operation and content operation. Its early scale depends on these three operational capabilities, especially the strength of content construction and activity operation capabilities, which determines whether the community can develop healthily in the early stage.

Whether the future community can become a benign self-operated organization and break away from centralized management and control requires the renewal and iteration of community operation in order rules and whether it can continuously meet the needs of community members.

In 20 17, the students and teachers of Beijing 10 class of junjun business school launched the grand hyatt reading club. After more than a year's operation, * * * organized an offline reading club of 100+, with nearly 1,000 members in WeChat group. At the same time, there are four offline venues in Beijing for reading exchange. This is also an attempt to run an institution by itself.

Firstly, the basic content of the Grand Hyatt Reading Club is constructed, so that participants can understand the value of the IP of the Grand Hyatt Reading Club at once, what value it brings and what problems it solves.

The Grand Hyatt Reading Club will carry out trial operation through activities after the motivation and direction are clear. Inviting guests to share and invite participants in the early stage consumes a lot of time and energy of the event operators.

With the event operation bringing good community members, through effective user operation (communication, emotional connection, etc. ), promoting community members to participate in the operation of the Grand Hyatt Reading Club, and also creating the achievements of Grand Hyatt from the past five operators and 1 venue to more than 20 operators and 4 venues, and nearly 1000 community members.

Any organization will encounter numerous problems in its development, and a purely public NGO like the Grand Hyatt Reading Club will inevitably have more problems.

At present, the core issue of the Grand Hyatt Reading Club is whether to manage or empower in the process of changing from the original single center (Zhongguancun Reading Club) to multi-centers (four or more in the future). There is no * * * conclusion, which also leads to the development of different venues, which is limited by the ability and energy of their sponsors.

For the problems encountered in the Grand Hyatt Reading Club at present, my solution is to refer to all the viewpoints in the' Yang Triangle of Organizational Ability' theory put forward by the professor of China Europe International Business School, and the core is success = direction X organizational ability.

Organizational ability does not refer to individual ability, but to the overall combat effectiveness of the team, which is the DNA of the team (or organization) competitiveness and the team's ability to create value. A good strategy or direction is not enough for the success of an organization, but also needs strong organizational ability to support it. This is especially important for the thinking, ability and empowerment of the members involved in the operation.

The thinking of members is to understand what they really care about, pursue and value, and constantly clarify and clarify whether the values of the organization's mission vision are consistent with what they want;

Grand hyatt reading club's ability to operate membership. Under the defined activities and traffic community, the core is to be able to host and guide the reading club, so that everyone who participates in the reading club on the spot can gain something;

Empowering members is a big topic. Every reading club's drainage, retention, value creation and other links, operating members need a kind of' empowerment' to get support or recognition at all times.

At present, a preliminary organizational structure has emerged in the Grand Hyatt Reading Club. 1 people and early operating members are selected from various reading clubs to form a general board, which forms some form of organizational relationship with the four major reading clubs in Beijing.

Establish a coaching club to provide more training and counseling for members who provide value for the growth of the Grand Hyatt Reading Club, so that each member can keep up with the development of the Grand Hyatt Reading Club.

If you are interested in the Grand Hyatt Reading Club, if you are in Beijing in the future and want to attend the reading club, please add17701083149 WeChat to join the group for details.