Xinhua Bookstore has air conditioning all the year round, but most customers just look at it and don't buy it. Why is it still strong?

Xinhua Bookstore is the memory of a generation. Its signboard with white characters on a red background stands on the street and becomes a symbol of the culture of the times. When I was young, I was more or less taken by my parents to visit Xinhua Bookstore. A dazzling array of books, neat and clean bookshelves and serious readers constitute a special picture of Xinhua Bookstore. From 1937 to now, Xinhua Bookstore has been open for nearly a hundred years and has been standing firmly on the street corner. Even in today's e-book, it has not been abandoned by people.

On April 24th, 1937, Liberation Weekly came out. The first address was Xinhua Bookstore in Yan 'an County, Shaanxi Province, which was the predecessor of Xinhua Bookstore. In June of 5438+00, it was officially renamed Xinhua Bookstore, which was familiar to later generations. 1940 opened its first branch in Shanxi. It was not until 1998 that the service trademark and unified logo of Xinhua Bookstore were officially registered successfully.

Today, there are more than 5,000 Xinhua Bookstores in China and overseas branches. Xinhua Bookstore laid an important foundation for the publication and distribution of New China, and also made a beneficial exploration for the reform of the publishing and distribution system.

In the past, Xinhua Bookstore was crowded with readers. When people are tired of shopping, they can go into the bookstore to have a rest, blow the air conditioner and take one or two books home. However, with the popularity of electronic publications, the status of paper books and periodicals has been seriously threatened. Many people are accustomed to the convenience of reading on mobile phones and tablets, and no longer buy paper books. Even now there are e-readers such as Kindle, which can provide a paper-like reading experience.

Under such a general trend, the business of most bookstores is bleak, and so are the guests of Xinhua Bookstore. More people choose to come in and have a look, and their purchasing power is greatly reduced. But even so, people don't have to worry that Xinhua Bookstore will close down or be eliminated. After operating for so many years, it has its own conditions for survival.

First of all, Xinhua Bookstore belongs to the Propaganda Department of the CPC Central Committee and is the official bookstore of the country. People's cultural accomplishment is one of the symbols of national strength, and China has always supported Xinhua Bookstore with policies. Even if sometimes offline sales are relatively deserted, the state will give subsidies.

Secondly, the quality of books in Xinhua Bookstore is guaranteed, and there will be almost no piracy, so good reputation has also been favored by the school. There are many supplementary books, teaching materials and exercise books, and all primary and secondary schools will choose to buy them at Xinhua Bookstore, which is a very important source of funds for Xinhua Bookstore. It is reported that the head office of Xinhua Bookstore is responsible for the import and distribution of publications of more than 500 publishing houses nationwide.

Although the Internet has restricted the development of paper media, there are still some readers of paper books. In some people's minds, e-books are not as convenient as the ink when they are opened on paper. Xinhua Bookstore keeps up with the development of the times at this point, and has opened online and offline purchase routes. Online franchise stores have also become one of the profit sources of Xinhua Bookstore, allowing people to enjoy convenience and read their favorite paper media.

Generally speaking, Xinhua Bookstore is not only a bookstore, but also a memory of the times and a symbol of culture. Its existence tells people that no matter how busy life is, don't forget to leave a moment of peace in your heart. If you open a book, you may feel another world different from reading.