What does "push" mean?

Didi is the abbreviation of ground extension personnel. In terms of game promotion and mobile application promotion, there are Netease, Sohu, Journey (Giant), Perfect World, Guangyu and the Ninth City, and they have reached the second-tier cities, among which Giant Company is the most mature and in-depth. As long as there are Internet cafes in the surrounding towns, you will see the shadow of Journey Didi.

20 14 began to provide push services, specifically for Internet companies to provide push services for products such as APP and WeChat official accounts. On 20 15, we set up a drip-push bar, tailor-made a set of landing plan for each enterprise, accurately analyze the target population, divide the promotion area, and then carry out drip-push. Through activities and prizes, attract users to complete registration, bind bank cards and place orders online.

2015165438+1October 12, the platform of push service announced that it has obtained tens of millions of PRE-A rounds of financing, and the specific investors are unknown.

It is reported that Didi Bar is integrating the resources of upstream CP customers and downstream Didi teams. Didi Bar belongs to Guangzhou Meng Zhuo Technology Co., Ltd. Since its registration in September this year, it has integrated more than 200 Didi teams in Guangdong, Guangxi and Jiangxi, occupying 30%-40% of the market. At present, it has served more than 20 upstream CP customers, and the customer unit price is more than 1 10,000. "Push it" will add 3~4 CP demands every week. ?

On August 2016 19, "Ditaiba" announced that it had obtained an investment of 30 million yuan, which was led by Huaying Capital, followed by Yuanhe Origin, Hua Ze Capital and Ningbo Huiya. This is the second financing of "Didui Bar" after it obtained1100000 Yuan Pre-A round of financing last year10. Zhang Bin, founder of Didi Bar, said that the financing will be used for the national self-built team and new product research and development layout.

Extended data:

Tips for offline push:

Skills of distributing leaflets-content articles!

First, the content should have practical value.

For example, Chaoshan beef hotpot restaurant shows every part of beef, its name and meat quality on a single page. For customers, you can know a little about beef, and customers even want to take this leaflet home for collection.

Second, there must be real concessions in the content.

KFC's single page is full of coupons, and few customers will throw them away!

The skill of distributing leaflets-shaping articles!

First, creativity: don't send a piece of advertising paper in the same way! It is easier to think creatively with your own products.

1. For example, a flower shop has prepared a handful of flowers of various colors and put different coupons at the bottom of each flower, so that customers can only receive one flower. (In fact, the cost of a small flower is not high. The form of "drawing lots" has greatly stimulated the interest of customers, and giving a small flower for free is also a move to make customers happy; Random coupons can also stimulate customers to spend, coup! )

Second, beautiful: don't give customers something that looks like your advertisement and big logo, remember to think from the user's point of view. Show your content in an elegant and convergent way, leaving customers blank. If the design level is not high enough, please try to be concise!

Third, practicality: the principle is that the more useful it is to customers, the better, and the longer customers can use it, the better.

1. Put the single page in the bag and give it to the customer. Of course, the more interesting the shape of the bag, the better (The bag is practical, and the interesting appearance increases the customer's goodwill)

Baidu Encyclopedia-Didi Push