Just opened the store. Why didn't any customers come into the store?

There are five ways for stores to develop customers:

How to attract customers passing by the store door?

How to go out and develop customers?

How to attract repeat customers?

How to get old customers to recommend new customers?

How to turn the lost customers back?

The first one is just, how?

Perhaps, the following nine details may give you some inspiration:

One? The image of the door is not eye-catching

As a store environment, the most important thing should be the door, which includes what the store name is, what the theme is, and even allows customers to feel what the brand personality is.

A big kapok, customers can know it is Itlai's healthy home from a distance; A rotating three-color light box, which customers know is a barber shop. Then, many shopkeepers don't pay much attention to the role of signboards. If I don't remember you within 1 second, you may lose this guest forever.

Two? Advertising language is too melodramatic.

Generally, to get customers' attention and attract customers to buy, there are several points first:

Preferential policies, for example, buy 100 and get 50 coupons.

To attract customers' curiosity, for example, a hotel has a new wine promotion, but instead of directly posting the slogan that the store has new wine, it puts a wine jar at the door and sticks it outside, "Don't peek", and it has its own slogan, "There is new wine in the store, please taste it in the store", so the method of indirectly arousing consumers' curiosity is directly different from ordinary ones!

Irritating, for example, a tea shop wrote, "Don't think you are drinking authentic milk tea".

For example, Call-up, the best sweater is here! !

Warm feelings, such as buying goods here, make the home more delicious!

Three? The lights are too messy.

Lighting design and configuration will be different due to different types of goods, retail models, brand image and space decoration.

The lighting provided by basic lighting can ensure customers to walk smoothly and watch clearly.

Accent lighting should not only show the appearance features, functional features and fabric features of the products in the store, but also highlight certain shapes and textures. Focus the light on certain areas or commodities at a certain angle to achieve the purpose of highlighting commodities and attracting customers' attention.

Decorative lights do some special lighting treatment for the background of the displayed items, the ground and the wall of the shop. Mainly through some color and dynamic changes, as well as intelligent lighting control system, create some special lighting atmosphere in the local environment of the store, improve the shopping environment, attract customers and promote sales.

If the light in the furniture is dim, you can't even tell if the shop is open from the outside. The glass window, which was supposed to be transparent, was suddenly surrounded by a circle of boards, just in front of the owner who bought household items. "Protect" the customer's "privacy", but also obliterate others' desire to enter the store.

Some home building materials people use internal thinking instead of external thinking, and do not really start from the consumer's point of view. They spend a lot of money to decorate according to their own ideas, which looks full, ignoring the essence of home management and shutting customers out, not to mention the conversion rate, unless you open a pedicure shop.

Four? Old display

If you still use leather sofas with holes, old wooden tables full of oil stains and Christmas decorations, many young people are too lazy to watch such scenes, let alone let them go into the store to spend money.

In today's increasingly fierce competition in the retail industry, all kinds of promotion means and hype means are used to the maximum extent by retailers. Commodity display has become one of the important assessment indicators for store designers and retailers. If it can be implemented according to the requirements of the new concept of display, it can effectively enhance the overall image of the store, promote store sales and enhance the taste of brand stores.

This is a world of looking at faces, and consumers have no patience to appreciate the connotation through your sloppy appearance. If you had some money to sell your store to the world, would you use it for advertising or design an attractive display design?

Five? Hygiene is a mess.

How to keep the whole construction site clean, tidy, bright and comfortable is very important for high-end professional automobile beauty shops. The clean and tidy workshop environment is obviously different from the dirty and dirty workshop environment with cross-flow of sewage. How can customers trust if the workshop environment is not hygienic? How to convince customers of construction quality? How to reassure customers about technicians? Customer experience is crucial.

In the ranking of consumers' eating experience, cleanliness is the first and delicacy is the second. If the restaurant's "QSC standardization" is not up to standard, there is no employee operation manual, the service process is missing, the manager's store management is not in place, and many invisible problems murder the brand, and the boss even knows nothing.

Six? The service can't keep up.

Now there are more and more chain stores, and the quality of personnel is mixed. You will find that a deserted home store and a listless waiter often go well together. Some shouted a few times and didn't respond, while others played around before closing time.

It seems to be a service problem, but the training system can't keep up. Especially in the face of labor shortage, employees are recruited to work without training, which leads to a series of situations. Customers don't give you a chance to explain. It's hard to come back at the same price and enjoy a 50% discount service.

With the concept of "new retail" put forward, only by establishing a service-oriented team, building a service system and improving customer experience can we build the core competitiveness of enterprises, eventually form word-of-mouth communication and realize fan economy.

Seven? The brand image is too bad

Good advertising design can be different from competitors, stimulate consumers with various images and symbols, convey brand information, establish long-term emotional ties with consumers, occupy consumers' psychology, make brands deeply rooted in people's hearts, influence consumers' behavior, promote sales and enhance brand competitiveness.

Brand image design is like our face, our dressing style and distinctive brand image, which can be watched for the first time and remembered for a long time. So don't ignore the importance of brand image and simplify it in order to save costs. A good leaflet allows customers to follow the leaflet into the store for consumption.

Behind the brand image is the boss's aesthetic taste.

Even in the highly competitive industry environment, if you don't want to survive and develop, you must have your own unique brand image. Brand is a magic weapon for your own enterprise in the market competition. Young post-95 s and post-00 s pay more and more attention to face value, and the brand image with no aesthetic feeling due to information overload can directly include home stores in their blacklist.

Eight? Excessive soliciting

We don't deny that up to today, soliciting customers on the spot is still one of the means to drain home shopping malls, especially home shopping malls.

How to deal with employees when handing out leaflets is a test of the boss's daily training and guidance to employees. After all, many drainage skills are not the innate skills of young employees.

When the business of the home store is bad, the boss often arranges leaflets and shouts at the entrance of the store and the entrance of the shopping mall to attract customers through sales promotion. Listen to the waiter selling loudly, or "please" half pull and half drag. It seems to attract guests, but is the user experience really good?

Nine? I got a fake promotion.

More and more chain brands, after the popularity is opened, give back the rent saved to customers, send WeChat red envelopes or directly discount them.

When doing promotion, we must choose the timing and means of promotion.

Shops should combine the nature of products, the characteristics of different ways and the shopping habits of consumers, choose the appropriate way to win new victories and determine a reasonable time limit. But no matter which way, we must put an end to falsehood in the promotion process, otherwise it will damage the reputation of the store and we can only "lift a rock and drop it on our own feet". At the same time, in the process of promotion, don't ignore the propaganda in the middle and late stages. On the one hand, it will make consumers feel the credibility of the merchant's redemption behavior, on the other hand, it will attract more consumers' attention and desire to buy, on the other hand, it will also enhance the good image of the store and form a good reputation, thus gaining more customers.

There are also merchants who like to play word games with customers on discounts: it seems that the discount is very strong, but when you check out, you find that XX can't be used, or it can only be used when it is full, without any explanation in advance; When guests enter the store, they find that there are many restrictions, either they can only choose from several special items or they are sent with defective products. ...

Play the word game of discount promotion skillfully. If the promotion exists in name only, will customers be fooled again?

Some details seem small, and the test behind them is the whole system of brand management. Some details seem to be "accidental", but in fact they are inevitable.

In a sense, marketing has only two actions: accepting customers and retaining customers. Receiving customers, also known as extending customers, is an eternal topic for franchise stores. Because the consumption of old customers is limited and old customers will be lost, we should always attract new customers. You need to advertise if you want to bring customers. Only through advertising can more potential customers know and understand you.