Corporate Culture of Sichuan Airlines Co., Ltd.

The chairman of Sichuan Airlines attaches great importance to corporate culture, and put forward three sentences in the company: "Ideological and political work is not empty, party building is not empty, and corporate culture is not for sight." Enterprise spirit: Not afraid of difficulties, dare to be the first in the world

Enterprise goal: Beautiful Sichuan Airlines, make it better, stronger and richer

Enterprise purpose: Create benefits and serve the society

Corporate slogan: Heart-to-heart commitment, door-to-door service

Corporate values: truth, kindness, beauty, love, righteousness, trust, wisdom, etiquette

Business philosophy: sincerity In exchange for "trust", passengers come first

Corporate philosophy: The interests of employees come first, the interests of passengers come first, the interests of shareholders are the greatest, and the interests of the country are truth, kindness, beauty, love, righteousness, trustworthiness, wisdom, and etiquette.

With the principles of "righteousness, trust, wisdom, and etiquette", we restrain the quality of our employees, and provide quality services to passengers with the heart of "truth, kindness, beauty, and love". In multiple relationships, we must create the unity of values, interests, and beauty and love in multiple relationships. Touch people's hearts with beauty and care, and create harmony with gratitude.

True - Sincerity

Be sincere to your colleagues, sincere to the passengers, and loyal to the company.

Kindness - Kindness

Be kind to employees, be kind to passengers, be kind to others.

Beauty——Beauty

Beauty lies in the image, in the behavior, in the soul, in the environment.

Love - love

Love is integrated into Sichuan Airlines, serving passengers with love, and repaying society with love.

Yiyi——loyalty

Loyalty is noble, loyal to the motherland, loyal to the people, loyal to the cause, loyal to the duty, and loyal to the friends.

Letter - Integrity

Honest, clear-cut and aboveboard.

Wisdom - Wisdom

Cultural literacy, ideas and strategies, and strong ability to analyze and judge things.

Etiquette - Etiquette

High moral integrity, etiquette in the world, taste cultivation, etiquette and politeness.

The concept of harmony

Build a safe and long-term mechanism to ensure harmony with safety

Deepen reform and be brave in innovation, and promote harmony with development

Optimize the allocation of resources to create efficiency and achieve efficiency with efficiency Consolidate harmony

Innovate concepts and update methods, and create harmony with service

Deepen the beautiful Sichuan Airlines culture and build harmony with culture

Popularize technology to enhance quality and enhance harmony with fashion

Safety concept

Safety is the eternal theme of air transport enterprises; safety responsibility is more important than Mount Tai

Everyone is responsible for ensuring safety

Nothing is trivial in safety management, and safety gates must be moved forward

People-oriented, work according to rules, and cooperate with each other

Innovative concepts

Strategic innovation: adhere to the scientific outlook on development, Boldly innovate in strategic decision-making

Market innovation: build the "Golden Circle of Tourism" in the western region and realize the "four rings and two lines" layout

Service innovation: build a strong sense of "big service"

Create a brand of "heart-to-heart commitment, door-to-door service"

Implement the "warm journey" project

Business philosophy

Development is the hard truth, development is the key to solving all problems of the enterprise

Change the concept, keep pace with the times, seize opportunities, reform and innovate

The cost is in the hand, the benefit is in the heart

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Benefits are the life of an enterprise, management produces benefits, and innovation produces benefits

Market competition is ultimately a competition for talents, and talents are the most valuable wealth of the company

The overall quality of employees Improvement is the key to enterprise development

Improve quality, meet challenges, and build a "learning enterprise, intellectual economy" New Sichuan Airlines

0.01 second concept

Aim Service, the pursuit of "instant" advantage six hard

Development is the hard principle, safety is the hard target, management is the hard work, efficiency is the hard task, image is the hard brand, and culture is the hard foundation

Four specials

Especially able to endure hardship, especially able to fight, especially able to tackle problems, especially able to contribute

Four-for-the-concept

Employee interests first, customer interests first First, the interests of shareholders are the greatest and the interests of the country are the first.

Two concerns

Leaders care more about the trivial matters of employees' lives, and employees care more about the company's development events

"Five major" requirements for leading cadres

Grandeur, magnanimity, generosity, enlightenment, and general trend

All employees should strengthen the "four consciousnesses"

Awareness of worries, Crisis awareness, overall situation awareness, overall awareness