What does push mean?

ground promotion is a marketing behavior to promote the company's products or services face to face, and ground promoters are also referred to as ground promotion.

The main working place of Didui is in shopping malls, subway stations, residential areas and other crowded places. The publicity materials include push-pull on the door, posters, promotion of POP, painting, car stickers and DM sheets. Through on-site activities and prizes, the promotion purposes of attracting users to complete attention, registering, binding bank cards or placing orders online are realized.

In terms of game promotion and mobile application promotion, there are Alipay, Netease and Journey (Giant), and the promotion of Perfect World has reached the second-tier cities, among which Giant Company has done the most mature and in-depth work, reaching the surrounding towns and villages.

Extended information:

The remuneration for the push is in the form of subcontracting at different levels, and the push staff are paid by the bill. Most of the push staff are part-time jobs, and one person may push more than one business.

generally speaking, the salary of local promotion is not too high, and there is no reimbursement for daily transportation expenses. Generally, "basic salary of responsibility" or "no basic salary and high commission" are used to receive wages, and the income is unstable. To get this salary, they must complete the tasks assigned by the upstream, which is their ultimate "mission"-to seize the channel terminal. ?

With the increasing cost of Internet promotion, ground promotion has become the new favorite of many startups. Especially in the process of China's Internet and mobile Internet rapidly advancing to third-and fourth-tier cities and rural areas, it is more effective to push this most primitive way.

At the same time, Didui will also encounter swindlers. When you see promotions in the community and on the street, don't swipe your card or scan the QR code easily. Be wary of "picking up sesame seeds and losing watermelons", and be greedy and cheap. ?

reference source: Baidu Encyclopedia-Didui