What does copywriting mean?

Copywriter originally refers to the table where books are placed, and later refers to the person who writes on the table. Now it refers to positions in companies or enterprises that are engaged in writing work, which is to use words to express the creative strategies that have been formulated.

Copywriting is different from the way designers use pictures or other means of expression. It is a process of expression, development, and deepening that follows advertising creativity. It mostly exists in advertising companies and enterprises. Publicity, news planning, etc.

Copywriters, like other editors and writers of novels and essays, are all text workers, emphasizing care and creativity.

Of course, unlike editors and authors, copywriting has a stronger commercial atmosphere and is more focused on a single user group. It also requires copywriters to have stronger control over words. Especially as Party B's company, Party A has very high requirements, which must be both stylish and relevant.

In short, copywriting should be ever-changing and diverse in style. The only constant is whether your text can impress users and attract traffic. Otherwise, no matter how good the literary talent is, it will be a waste article.

Extended information:

To do copywriting planning, you need to do the following five points:

1. Listening

As a copywriter, you should not You can only think hard, but you have to learn to listen. You can hear the local customs in the scolding of the shrews, the stock market conditions in the roars of taxi drivers, and the rise and fall of currencies in the gossips of parents on the streets. As long as you listen carefully, your ears will be sharper than the pen.

2. Make additions

Before you start writing or thinking about ideas, don’t set limits for yourself. You can add fuel to the fire or superfluous things. In short, you can write down whatever comes to mind. Don’t write it down in advance. Close your own thoughts and put yourself in a completely open state of excitement, allowing your thoughts to continuously trigger new content in a chain reaction.

3. Do subtractions

Before submitting the manuscript, you need to do subtractions. You have to learn to prune branches and remove leaves, and learn to bear the pain of parting with them. It is not necessarily necessary to pile everything together. To make it look good, you need to learn some aesthetic knowledge and know how to match it. In the end, it is perfect even if it is reduced to the extreme.

4. Precipitation

You can easily obtain information through various channels, and new information will be incorporated every day, so there is no shortage of copywriting at this time

What the information lacks is a sieve. Copywriters must learn to use their hearts to resonate with this era, eliminate useless information, clean out the essence, and retain it in the world.

5. Look at the problem from another angle

The copywriter is a creative person, so he must have a unique way of looking at the problem. We can look at it standing up or upside down; You can watch it on the train or through a prism; you can look forward or underwater; you can hide in the dark or jump to watch it. Depending on how you look at it, the answers you get will naturally be very different.

Reference material: Baidu Encyclopedia-Copywriting