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Double 1 1 poster -Photoshop tutorial on making double eleven posters
Photoshop's tutorial on making double eleven posters is coming soon 1 1, and posters of major shopping websites have been launched one after another. Today's tutorial simply teaches you to make a double 1 1 poster banner!
Rendering display:
The new canvas is usually this size.
Fill background color #3b0 1 10
Then create a new layer.
Select the virtual edge brush to zoom in to the appropriate position and click in the middle of the screen.
There is pixel control here.
You can also press the} key on the keyboard.
The effect after coming out is as follows. You can choose your favorite color, adjust the transparency and other settings.
Text step: choose the font of the following colors, and everyone can use their favorite font; The founder variety show is used here.
Copy the text by one layer.
hide
Then select the layer below (remember to rasterize the layer); CTRL+ left mouse button to enter the selection.
Choose a white stroke of one centimeter.
Click the delete key.
The effect is this.
Click on the hidden layer above.
Then move the position to the following position
Then the following text is the same method, as shown below.
decorate
Do some light, and you can also find materials and filter colors.
This year's double 1 1 you have seen many new changes and new breakthrough figures, which are hitting a new high every year, so I won't join in the fun. Let's start with the new marketing tactics of Tmall Double Eleven. Every year, there will be new tricks. Last year, I was blinded by the Double Eleven party. I think it is really an era of consumption and entertainment. Double eleven can still play like this. This year, Dad's motor reached a new height. Inventory mainly includes the following aspects:
1, Globalization: Looking at the strategy of Tmall Double 1 1 this year, the concept of globalization is extremely obvious. From inviting Fruit Sister as the global promotion ambassador to the Tmall Double Eleven party, we invited David Shire, the producer of the 88th Academy Awards, and gorgeous stars such as Kobe Bryant, David Beckham and Scarlett Johansson. From burrbey, Maserati, Apple, etc. Participate in the Double Eleven for the first time and go to Alipay's global payment strategy; From buying all over the world to reaching the whole world, and then returning to the theme "Tmall Double Eleven Global Carnival", all of them reflect Tmall's globalization strategy;
Come to Zhang Gaofu Shuai ~
2, consumer entertainment: there is a cat-catching game before the Double Eleven, allowing users to participate in the double eleven warm-up; Rainbow Choir's "I'm Honest" promotion song, PINKRAY's "herborist White Mud" seamless implantation at the party, intelligent plug-in games, and various interactive ways all allow users to accept brand and product information in a more entertaining situation, thus entering the buying army;
3. Highlights of brand cooperation and platform value: From the posters and promotional videos of this year's Double Eleven Tmall, with Tmall as the carrier and combined with the contents of major brands, the impression of Tmall allinone platform is conveyed. In the first Double Eleven promotion, Tmall teamed up with 27 big brands, integrated their slogans and combined various brand promotion fragments to form a brand poem. Personally, I think this is a good idea. Interested students can watch the video:
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