Theme planning plan for Qixi Festival promotion activities (3)

July? Night banquet? Promotional activity theme plan 5

1. Activity background and purpose:

July is the month with the greatest pressure on home sales, and also It is the season when the home decoration stores in Wuxue area begin to renovate. Due to the inherent home consumption habits of Wuxue consumers, they often choose furniture after decoration. In order to change this habit of consumers, advanced marketing tools and methods must be used to improve the store's current situation. We have effective integration of price strategies and product portfolios, and use strategic themed promotions to build momentum and publicity in the regional market. We concentrate various resources to make a strong explosion, striving to break the store sales record on the day of the event, and drive Parkway Home Furnishing with huge sales. With its market share and popularity in Wuxue, the Plaza has established a strong brand image and deeply suppressed competitors, thereby winning terminals and laying a solid market foundation for better development. This event plans to achieve the sales target: sales of the day exceed 300,000 yuan (including orders).

2. Event theme:

Night banquet: the most shocking night banquet group buying event in the history of Wuxue Furniture

Cool summer benefits and enjoy the freezing point of night shopping? 4-hour night banquet event

3. Event time:

Event execution time: July 23 or 24 (4:00 pm to 8:00 pm);

IV. Event contents:

1. The most shocking night market group buying event in the history of Wuxue, 1 million yuan in profit, super discounts throughout the event

During the event, 100 people from the headquarters of 15 major furniture brands 10,000 profit, all regular-priced products start at 35% off, 4-hour limited time sale!

During the event, if:

One-time purchase of products: within 5,000, enjoy 35% off

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One-time purchase of products: 5,000 yuan to 9,999 yuan, enjoy a 33% discount

One-time purchase of products between 10,000 yuan and 19,999 yuan, enjoy a 31% discount

One-time purchase Purchase products for more than 20,000 yuan and enjoy a 5.1% discount

l During the event, products that enjoy discounts must be marked: except for special products;

l For reservations, a deposit of RMB 30 must be paid , you can enjoy the discounts for the above activities;

2. Sincere feedback and courtesy when entering the store. During the activity, any customer who enters the store and brings the invitation letter to the front desk can receive an exquisite gift worth 88 yuan (can be set at 20 yuan) Gifts within RMB 1,000, invitations are only issued to prospective customers)!

3. Great prizes, generous gifts, brand-name refrigerators are waiting for you, 100 winning prizes

Purchase furniture products : 3,000 yuan for one lucky draw

Purchase of furniture products: 6,000 yuan for two lucky draws

Purchase of furniture products: 9,000 yuan for three lucky draws

And so on, The quantity is limited, while stocks last.

4. The flash sale prices are even crazier

All consumers who come to Parkway on the day of the event will have the opportunity to participate in an on-site flash sale event; the flash sale method: every customer who is eligible for the flash sale on the spot will Group (10 people), the customer who can get through the mobile phone number announced by the on-site host the fastest will get the flash sale price;

The flash sale price of 10 red cherry leisure multi-functional tables is 9 yuan

Five sets of Red Cherry 1.5-meter beds are available at a flash sale price of 99 yuan

5. You can also enjoy high temperature subsidies when buying furniture

Based on the Wuxue weather forecast on the day of the event, the Wuxue Meteorological Observatory will announce the day of the event on-site Maximum temperature, subsidy after discount:

Maximum temperature 29?--32? Subsidy 3

Maximum temperature 33?--36? Subsidy 5

Maximum temperature is 37°C and above, subsidy 8

6. For customers who pay a deposit of 100 yuan before the event and purchase, we promise to give away a finger sofa worth 188 yuan

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July ALOHA promotion theme plan 6

July holiday and graduation season usher in another year of scorching summer, and each store has entered a relatively off-season, so we can achieve the off-season Budante has made the following activity plans to increase store sales. The main target group of the activity: students. The purpose of the activity: to increase store customer flow, promote store sales, and help replace old and new products.

Activity Plan 1.

Activity method: Some products participate in the buy one, get one free activity

Activity purpose: Promote the replacement of goods. For example, Changqing store is facing a holiday. Handle some product inventory for the store to facilitate the replacement of new products for the opening in September. (It is recommended to use this solution, which can deal with some unsalable products)

Event time: month and day ------- Ending on month and day

Implementation method and participating products: seasonal products (Umbrellas, slippers, sun protection series, sunglasses, headwear, mobile phone accessories) Members receive a 12% discount on other products. Note: The membership card and the buy one, get one free activity cannot be used at the same time, except for special offers.

Poster formulation:

Participating stores: ALOHA direct-operated stores

Activity plan two,

Activity method: buy and give method

Activity time: month and day ------- Ending on month and day

Activity implementation method: Use A and B coupons to carry out purchase and gift activities. For example: when you spend 30 yuan, you get 30 yuan, coupon A is 20 yuan, coupon B is 10 yuan, when you are over 50, you get 50 yuan, coupon A is 30 yuan, coupon B is 20 yuan, when you spend 100 yuan, you get 100 yuan, coupon A is 50 yuan, coupon B is 50 yuan. Yuan.

Participating products: Membership cards and activities cannot be used at the same time, except for special offers.

Poster formulation:

Participating stores: ALOHA direct-operated stores

Activity plan three,

Activity method: ladder price

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Activity implementation method: 1-5 days price reduction 10, 5-10 price reduction 20, 10-15 days price reduction 30

Activity time: Month day ------- Ending month day

Note: All stores must cooperate and end the event immediately in strict accordance with the specified time.

Products participating in the event: all products

Note: Membership cards cannot be used at the same time as the event

Poster development:

Participating stores: ALOHA Direct Store

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Bar Chinese Valentine’s Day Activity Theme Planning Plan 7

The first wave of Bar Valentine’s Day: Who will start it My Heart Lock

Participants: urban fashionable single men and women

Purpose of participation: Love Key Happy Lock

Come to the bar to find the key to your heart! !Open the door to her heart!!!

True love believes that you will be able to find the key to open her heart!

Activity introduction:

True love’s first fate: Happy lock, looking for a beautiful woman

Boys who participate in the activities on Valentine's Day night will receive a love key, and girls will receive randomly distributed heart-shaped number cards. At the beginning of the event, boys try to use their own love key to open the love lock. Each person only has a maximum of 5 chances. The successful boy looks for the corresponding love card according to the number on the lock.

True Love Second: Fate: True Interaction

Boys and girls face each other, and each asks a question of interest to the opposite sex (you can specify a specific person). After the questions are over, each other chooses their favorite person. Cannot successfully find the person you like most and end the participation.

The third connection of true love: passionate skewers

Perform a passionate action with the person you love the most. The most popular participant will receive a special Valentine's Day gift from the bar.

How to participate in the event:

1. Come to the bar to register on-site from now until August 9th

2. Call the event participation hotline: , sign up

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The number of places is limited, please hurry up

Event props: happy lock, love key, love hand card, your passion

The second wave of Valentine's Day in the bar: Heart Flower Blooming for whom

Participants: Beautiful lovers’ night guests who wish to express their deep love with flowers

Purpose of participation: Heroic pride, vowing to win the Oiran

Event introduction:

A bouquet of blue enchantress roses and a bottle of collector's edition wine provided by the bar will be auctioned on-site. The successful bidder will receive a special love wine card, which can only be used if signed by both parties. The meaning of the gift is wholeheartedness and eternity. The bar witnesses true love.

The top 5 bidders closest to successful bids will receive a free bouquet of flowers provided by the bar.

Event props: blue enchantress rose, collector’s edition wine, 5 different bouquets of flowers, your passion

The third wave of Valentine’s Day in the bar: true confession

Participant: All guests

Purpose of the activity: On this special day, express the most sincere love to her/him in your heart, and say it loudly if you love her/him.

Activity introduction: On this wonderful night, the bar provides you with the opportunity to express your love loudly. How can you not touch her/him with a special true confession on a special day? The most creative true confession, The bar will give you a Valentine's Day gift to wish you a happy occasion.

Event props: sincere love, courage to express loudly

Media promotion: (optional)

Store advertising

Entrance Signboard

August*---Xiamen Evening News consumer train advertisement on August*

Xiamen Daily

Straits Herald

City T channel bus TV commercial?

Bar internal operation instructions

Time schedule: 15-30 minutes for the first wave, 15 minutes for the second wave, and 15 minutes for the third wave. Pay attention to the control of rhythm and time

Detailed expression:

The first wave of Valentine's Day in the bar: Who will open the lock of my heart

1. The first relationship: The host must know the list of participants in advance, quickly find the number card corresponding to the successful unlocker, and invite the girl to come on stage.

Boys who come on stage to unlock the door can have up to 5 unlocking opportunities. Unsuccessful ones are out.

2. Second fate: Try your best to match yourself with the men and women on the stage to prepare for the next section. Those who cannot be matched will not be able to participate in the next section, implying that they will not receive prizes. Facilitate pairing.

3. The third connection: The host mobilizes the atmosphere in the venue, prompts the paired boys and girls to do some provocative actions, hug, kiss?, let them relax, and encourages passionate expression

The second wave of Valentine’s Day in the bar: For whom the heart is blooming

Sensational description of the gift before the auction (two aspects: 1. The meaning of the gift on the special day. 2. The special use method of the gift, highlighting the message of the gift. The characteristics of the wine) create an atmosphere of winning bids and promote high prices. The first five participants who did not win the bid were each given a different bouquet of flowers. The specific name of the flower was determined according to the results of the negotiation with the florist on August 15. Then the host will be notified before the program starts on August 16.

The third wave of Valentine's Day in the Bar: True Confession

In the lyrical segment, everyone is encouraged to speak bravely and emphasizes that the most touching true confession will win the grand prize.

Cost list

Item name, quantity, total unit price

30 happy locks

10 love cards

1 bouquet of blue enchantress roses

1 bottle of collector’s edition wine

5 bouquets of different flowers

Happy Lock program gifts

True Confession Prizes

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Chinese Valentine’s Day related promotion plan:

1. The latest Chinese Valentine’s Day promotional plan

2. Romantic Chinese Valentine’s Day promotion plan

3. Chinese Valentine’s Day product promotion plan

4. Chinese Valentine’s Day clothing store promotion plan

5. Chinese Valentine’s Day shopping mall promotion plan