Pinduoduo new store, how to increase traffic collection?

1. Traffic portals:

There are many traffic portals in Pinduoduo stores. Let's first understand the common portals: natural search traffic portal, marketing promotion (more search, scene promotion), activity traffic, focused booth, and more treasure traffic. Each entry point is different but the final effect is the same, but we need to do a good job in the internal strength, vision, foundation, collection and transformation of goods. The better the commodity data indicators, the more traffic we can push.

2. Shop traffic layout:

When the product is new, never copy the titles of other people's products, because it will not only fail to obtain traffic, but also easily shield some traffic displays, and it will also easily lead to demotion if the titles are modified and optimized later. Another problem is: the more new students you get, the more traffic you will get. Don't always listen to some lecturers. There will indeed be support traffic in Shangxin, but your support traffic will be gone in about 7 days. If it can't be converted during this time, the system will feel that the quality of your products is not enough, and if you don't give push traffic, it will also affect the old products. Therefore, you must be cautious when you are new.

3. keyword traffic acquisition

whether keywords can acquire traffic depends on the weight, ranking and search display of your keywords. The main keywords are our core competitiveness. Generally, if we mainly make big words in the early stage, the competitors are too strong, so it is not very beneficial to us. It is suggested to do long tail words in the early stage. The exhibition is not high, the competition is not great, and the search conversion is also high. This is good for getting started and getting a better ranking later.

4. How to get the

"weight" of traffic quickly and how to improve it quickly are actually the words quantity and rate. The sales volume is large, the click rate is high, and the weight must rise very quickly. You can pay 6 orders a day, and others pay 6 orders a day. Which do you think is the larger quantity?

So we need to understand that the problem of getting traffic quickly is not to do it blindly, but to do every step according to the actual situation, so as to increase your "quantity" and "rate". Pay 5 orders today, 8 orders tomorrow, and 1 orders later. Continue to increase your sales volume and click-through rate, and your weight will increase quickly.

5. Suddenly, the traffic is gone, and it has declined.

Generally, the traffic is suddenly gone, so there is no need to operate too much.

First, think about whether you have modified the product details, such as title optimization, SKU deletion, price adjustment, attribute replacement, and main picture replacement, which will easily affect the weight and ranking, and the system will re-include the products.

If we don't do the above, then we should look at the reasons for competing products. At this time, if we don't do a good job in product marketing activities, the click-through rate will definitely decline, and the traffic will naturally decline. Remember to analyze and find out the countermeasures. Then let's talk about the skills of quickly increasing natural flow.

second, the skills to quickly improve Pinduoduo's natural flow:

1. Optimize the product title

A title is composed of different keywords. You should know that different keywords will bring different flows to products and stores, so keyword screening must be carried out in optimizing the product title. Only using keywords that are highly matched with the product can increase the flow of stores in Pinduoduo.

Tips for title setting:

The number of words must be enough

Set keywords for hot search

Don't add useless words

2. Optimize the main picture and the detail page of the product

You should know that a good main picture can determine the click-through rate of the store. If the main picture is not optimized, even if it is exposed, the click-through rate will not be high, and if your detail page is not optimized, it will wait later. Therefore, the optimization of the two is an indispensable process to increase Pinduoduo traffic.

There are of course several basic factors in the main picture:

The picture is clear and beautiful

The hierarchy is clear

The selling point of the product is highlighted

The layout is concise

3. Control the comprehensive indicators of the store

Do a good job in the comprehensive indicators of the store, dynamically score it, and various after-sales indicators. Because you can't do these indicators well, it shows that your store's comprehensive ability is insufficient, so Pinduoduo won't give you traffic for a long time. And this is also an important factor affecting the weight of the store.