Pull back the men's shoe circle that dominated those years by leaps and bounds.

Mr. Huang, a model of Sanlitun hipsters, is called "Huang Laoxie". He has a classic saying:

"You can kiss me on sneakers, but you can't kiss me on sneakers! 」

Mr. Huang has a 20-square-meter luxury shoe house at home, which is full of his limited edition sneakers such as AJ, Coconut and NMD.

This kind of shoe addiction has sprouted as early as the student days, which is also the trend origin of all men who love shoes.

The timeline goes back to the eighties and nineties of last century and tells the prequel of a brief history of men chasing sneakers.

Let the school flower star eye-pull it back

On the playground, our first thought is to pull back.

Pull Back Shoes 1927 was born in Shanghai Beach, which was then the capital of international trends. Formerly known as "Baji", it has an oriental flavor full of salmon sashimi. Yes, its founder is a Japanese craftsman.

Later, Warrior was on the verge of bankruptcy and began to rebuild his brand, so he publicly solicited trademarks and brands, and finally selected an image of an ancient Greek warrior with a bow and arrow and a trademark with the word "Warrior".

This symbol of being brave and courageous was in line with the patriotic trend of thought of young people at that time. "Warrior" is the transliteration of Warrior, which means "the power to return to heaven".

In the late 1980s, walking around the campus wearing a pair of pull-back shoes was a symbol of men's rights and status.

Wearing uniform military green rubber shoes, pull back shoes stand out from the crowd. The girls wore white gauze dresses, and their eyes locked on the owner of the pull-back shoes through the crowd.

At that time, the Warriors were perfectly bound with professional athletes in China, and countless Olympic athletes wore it to win the Olympic Games. This honor is the golden belt on the warrior's shoes.

Later, the influx of foreign brands was gradually forgotten.

In those years, the first generation of hipsters in China, wearing pull-back shoes and dacron white shirts, smiled back and showed their white teeth, and were destined to live in memory.

In recent years, the tide of the country has prevailed, and warriors are no longer "antiques" that people don't like. Star hipsters frequently go to the upper body, and there are also a large number of fans on INS who use photos to output rainbow farts.

There is hope of returning to heaven, or will it become an explosion again?

An athlete's jump

When it comes to pulling back, we have to mention its old enemy-leap.

Leap was born later than Warrior, but it is more famous. In the first year of production, 1.6 1.6 million pairs were produced, and 1.964 won the national champion of similar products.

In the 1980s, it was "noble" to wear leap sneakers. Unlike pull-back shoes, which were sought after by campus literary café s, it was the middle class at that time who consumed leap shoes. After all, a pair of leap shoes costs half a month's salary.

Painting it in the same color as China toothpaste every day is the basic standard to commemorate it.

Due to the special technology of vulcanized rubber sole, the performance of Feiyue sports shoes was also a golden stage at that time.

When the owner of the pull-back shoes carefully maintained in college for four years to prevent girls from breaking the bottom, the owner of the leap shoes kept his eyes closed and danced in the three major stadiums, relying on androgen to attract girls to take the initiative to approach.

Unfortunately, the classic sneakers can't stand the beating of time, and the leap quickly fades out of public view.

Until 2005, the French brought it home and registered the French trademark in Yuefei, giving this leap a new meaning with the slogan of "flying forward".

Since then, flying shoes have been introduced, and the price has soared from 15 yuan to 1500 yuan, and it is still hard to find a shoe.

"Once you ignored my love, but now I let you out of reach. 」

A China boy has finally grown into a pillar, but his family name is French.

The King of Primary School Football Field-Double Star

After the mythical era of pull-back and leap-forward, it's the turn of the street explosion binary star.

Its resume is a textbook of the commercial value of the shoe ring, and its peak sales in 2008 reached 654.38+005 billion. Even sports stars such as Zheng, Cai Zhenhua and Li Yongbo are keen to walk up and down the street in double star sneakers.

For the men who were promoted to junior high school in 1990s, the explosive sneakers of Double Star were not their natural dishes. Because of the popularity of "young football players", cheap double-star rubber-soled football shoes are their "king boots".

It is said that in every primary school in the 1990s, there was a high imitation Tsubasa Oozora wearing blue double star football shoes, surrounded by a low-key Hajime Taki wearing a black double star and a fake Ishizaki wearing a white double star. They * * * formed the south elder brother team that distributed the leading role aura on the football field.

However, just like the football teenagers in comics can't exist in reality, the plastic nail football shoes are not real football shoes, and the generation of emperors and binary stars on the playground of primary schools fell instantly.

Now Double Star has a bolder idea, and has begun to promote middle-aged and elderly walking shoes and environmentally friendly green tires, and has also become the controlling shareholder of South Korea's Kumho Tire.

Goodbye, youth!

The business card of the upper class-Li Ning

In addition to the explosions, there was also the "invisible king" in the field of sports shoes in that era, which was the eponymous brand founded by "Prince of gymnastics" Li Ning at 1990.

Although it was founded by professional athletes, in those days, no one would wear Li Ning sneakers to exercise. Even Li Ning's sneakers are not called sneakers. They have a special technical term-travel shoes.

Only by breaking through the asset bottleneck of the middle class and entering the promotion channel of the upper class can you be qualified to wear a pair of Li Ning sneakers and appear in the tourist attractions of Tieling, a big city.

For post-70s and post-80s, Li Ning is the memory of an era. Putting on Li Ning shoes is not shoes, but a kind of glory and emotion, and it is also a symbol of status.

Even the boss of domestic sports brands, facing the invasion of foreign brands, is not surprising. Li Ning's sneakers lost popularity among the middle class because of their high price and ugly appearance, and gradually disappeared.

However, Li Ning, a once-rustic brand of straight men, suddenly changed her painting style after boarding Fashion Week. Everyone exclaimed, "I don't want to wear Li Ning now, I want to sleep in my heart!" 」

It is said that Li Ning has a tablet with four words written on it-the light of domestic products.

Today, some sneakers in the early Yuan Dynasty are still alive, some fly higher and higher, and some disappear before saying goodbye.

But they constitute the origin of the brief history of men who love shoes, and are almost the "homesickness" of all men who love shoes.

Junior high school students who used to "recognize shoes and make friends" have now become half the sky in the sneaker collection circle. In fact, men's love for shoes is also a manifestation of their love for life.

If people have something they love, they will live a happier life.