Slogan of Volkswagen Auto Show

The automobile industry chain is facing reconstruction, from automobile enterprises to users. Embracing the changes of users' needs and building an intelligent, young, personalized and consumption-oriented automobile industry chain ecology is becoming a brand-new track for industry development.

"With the tide of individualization, electrification and consumption upgrading, FAW-Volkswagen is innovative, steady and far-reaching, perfectly realizing the' troika' situation of cars, SUVs and new energy. FAW-Volkswagen, standing at the age of 30, will fully meet the diverse needs of users with more ingenious and innovative works and continue to lead the development of the automobile industry. " Guo Yongfeng, deputy general manager of FAW-Volkswagen Automobile Co., Ltd. and general manager of FAW-Volkswagen Sales Co., Ltd., said in his speech at the Volkswagen brand press conference of Shanghai Auto Show.

At this year's Shanghai Auto Show, FAW-Volkswagen made its debut with the brand-new all-round flagship SUV Talagon, the large-size high-end intelligent pure electric SUV ID.6 CROZZ and the brand-new digital golf GTI, which fully demonstrated FAW-Volkswagen's "user-centered" product layout and innovative exploration.

In recent years, with the liberalization of the national second-child policy and the demand of user consumption upgrading, 6-seat /7-seat large-scale SUVs have become the "new blue ocean" in the automobile market segment. Based on this, FAW-Volkswagen launched the first Talagon of Volkswagen brand and officially named it "Blue Whale". "Blue" symbolizes the pattern that users care about the world and pay attention to the world, and "quiet" means the perfect balance between users' family and career. Different from the previous family naming system, the new naming method means that FAW-Volkswagen has started a new journey on the large SUV track.

Positioning itself as a brand-new all-round flagship SUV is not only a masterpiece of FAW-Volkswagen's 30th anniversary brand accumulation, but also an important model to enhance brand value and practice brand upward strategy.

The whole vehicle adopts the latest sharp design language of Volkswagen brand, and its appearance is hard-core and domineering. As soon as he appeared, he shocked the audience and became the C position of a large SUV. The front face adopts Volkswagen's latest family-style design, with clear outline. The middle net and headlight group are integrated into one, and with three thick chrome-plated strips, it is full of momentum and strength. The slender body with rhombic split shape outlines a steady and elegant body posture, muscular wheel eyebrows and tough and resolute 2 1 inch oversized wheels, which adds a sporty atmosphere to the whole car. Taillight adopts full penetration design, which expands the visual width of the whole vehicle, integrates luminous logo, is full of science and technology, and leads the visual trend of taillight with luxury posture.

Full scene car experience, showing all-round strength. The whole department provides 6-seat /7-seat models and 6 second-row executive-grade boss seats, making SUV the first luxury on land and bringing top luxury enjoyment to the achievers in the new era; The layout of the seven seats is as flexible as a Rubik's cube, which truly gives consideration to business and home use, so that guests and family members feel respected. The largest spacious and luxurious space at the same level, integrated with high-end luxury interior full of science and technology, adds more texture to travel life. With the design of full LCD digital instrument and central control panel, supplemented by the floating center console with the first floating design at the same level, the low-key and luxurious full-touch digital cockpit was born, bringing luxurious human-computer interaction experience and redefining the scientific and technological intelligence style of hard-core SUV.

Powerful power combination opens the road to conquest and expands more car scenes. Equipped with a 2.5T V6 engine, the latest DQ50 1 gearbox and 4Motion four-wheel drive system, the high-equipped models can easily cope with various road conditions such as snow and mountain roads. It can not only climb mountains and wading, but also shuttle through the city, meeting all the expectations of users for the whole scene of travel and life, and becoming a real all-round car.

As the first B+ class SUV launched by FAW-Volkswagen, the length of the Toure is 5 152mm and the wheelbase is 2980mm, which is the largest size among mainstream large SUVs. Its hard-core domineering appearance and high-end leapfrog configuration match the latest top-level intelligent technologies such as the popular brand IQ. Lighting intelligent headlights, IQ. DRIVE L2+ intelligent driver assistance system and intelligent pilot head-up display system can be called the "Big Mac" of technology, making Blue Whale a new flagship that surpasses the public level and rivals luxury models.

If the layout is a leap for FAW-Volkswagen on the track of large-scale SUV, ID.6 CROZZ is a brand-new development for FAW-Volkswagen to accurately cut into the field of medium and large-scale high-end pure electric SUV.

In order to meet the consumption upgrading needs of new energy users, FAW-Volkswagen quickly launched the 6-seat /7-seat large-size high-end intelligent pure electric ID.6 Crozz after launching the ID.4 CROZZ, showing its determination and sincerity to enter the pure electric market.

The appearance of the ID.6 CROZZ is highly recognizable, which not only continues the aerodynamic design of the ID family, but also emphasizes the sense of strength, the lines are more stretched and the shape is more fashionable. The closed front face with transparent headlights creates an extremely atmospheric visual effect. The side adopts a very smooth design, the hidden door handle, the black lower surround and the shoulder line above the rear wheel make the whole body more slender. The rear of the car is also designed through, which realizes the echo from beginning to end and highlights the sense of movement, while the black-gray bumper below enhances the sporty atmosphere of the new car.

Thanks to the short suspended long-axis design, the ID.6 CROZZ has an excellent wheelbase of 2965mm, and the interior space is spacious and luxurious enough to carry unlimited care for the family. 12-way seat adjustment and pneumatic massage, 6-way adjustable aviation headrest, 30-color ambient lights and surrounding IML laser 3D decorative strips make ID.6 CROZZ a mobile living room full of quality, showing the background and temperature of FAW-Volkswagen in the electric age.

Human intelligence technology is considerate, and the AR-HUD augmented reality head-up display system equipped with ID.6 CROZZ directly projects driving assistance information on the road, giving full play to the role of intimate intelligent navigator and guarding users' every trip. Equipped with IQ. DRIVE L2+ intelligent driver assistance system and a number of active and passive safety technologies, which constantly monitor the changes in the driving environment and bring more security for family members' travel life. ?

AR-HUD augmented reality head-up display guards every trip.

Advanced technology, battery life is also upgrading. ID.6 CROZZ gives users a long battery life of 565km through the 84.8kwh battery system, a high battery pack energy density of 175wh/Kg, a CO2 heat pump air conditioner, a more advanced motor system, and a lower drag coefficient of the car body, which easily solves the worries of battery life.

In addition, as a pure electric product, the three-electricity technology, battery safety and energy supplement system of ID.6 CROZZ also continued the technical advantages of ID family, bringing a solution that far exceeded users' expectations.

In order to meet the user's demand for car booking, the first edition of ID. 6 CROZZ opened the reservation at a price not higher than 300,000 before the subsidy. After booking the car owner through the FAW-Volkswagen ID community applet, he can enjoy many exclusive rights such as finance, replacement, charging, car service, and 8-year/160,000 km three-power warranty.

The new digital golf GTI leads the small steel gun into the digital age.

Digital and intelligent technologies drive the progress of electric vehicles and become the direction of traditional vehicle iteration. The brand-new digital golf GTI, which is fully integrated into cutting-edge technology, leads GTI enthusiasts into the digital age of small steel guns with the ultimate performance genes.

Golf GTI is not only a car, but also a "symbol", a "culture" and a symbol of youth, passion, self-confidence and vitality. After 45 years and 8 generations of product innovation, GTI is above the classic and creates the classic again. The new digital golf GTI has once again raised GTI to a new height in terms of performance and influence.

Compared with the previous generation GTI, the new digital golf GTI is younger, more athletic and more emotional. Honeycomb-shaped crystal LED light sets, digital tomahawk wheels with a sense of rotation, more powerful exhaust tailpipe design and more imposing rear spoiler make the whole vehicle full of personality, further highlighting the appeal of GTI brand culture.

In terms of power, the new digital golf GTI is equipped with the third generation EA888 2.0T engine and DQ38 1 7 speed wet dual clutch gearbox. The golden combination brings surging power, and with the optimized combat sound effects, it instantly ignites the original desire of GTI fans for speed and passion. Powerful and easy to control, the new digital golf GTI makes high-speed driving more stable and low-speed driving more accurate through enhanced independent suspension, DCC dynamic chassis, four driving modes and gradual electric power steering system, bringing more fun and comfort to GTI enthusiasts.

The blessing of intelligent technology makes the new digital golf GTI more competitive. The whole car comes standard with all optional golf equipment, which allows the small steel cannon to enter the era of digital technology and explore the fun of automobile sports with GTI fans who are brave in self-realization and constantly pursue the ultimate sports fun.

Conclusion:

Concentric with users and walking with the times. FAW-Volkswagen launched three new cars at the Shanghai Auto Show to meet the diverse needs of users with excellent product strength and marketing changes. Faw-Volkswagen, which stands at the age of 30, is embracing the development opportunities of the new era with the trend of "innovation", starting a new bureau and creating greater glories. We believe that FAW-Volkswagen will continue to create high-quality miracles for the China market with high-quality initial intentions.