What is a slogan? How to write a slogan?

Slogans refer to propaganda and agitation slogans that are concise and meaningful. Slogans are slogans written in short words that have a propaganda effect.

1. Purpose

Slogans not only have the characteristics of accuracy and conciseness in official document style, but also have the characteristics of rigor and agitation in political style. They can not only inspire people intellectually, It can also move people emotionally, shoulder the mission of "social education", influence social public opinion and cultural communication, play a guiding role that cannot be ignored in people's social behavior, and reflect the social and economic system to a certain extent. nature and the degree of civilization of society. Its significance is very significant.

2. Significance

A slogan with a few numbers not only reflects the spirit of the times, but also embodies the direction and wisdom of governance. Its significance and role cannot be ignored. However, in recent years, a considerable number of slogans have appeared with indifferent statements and arrogant attitudes. Some slogans have also swallowed up laws, regulations and national policies, using orders and coercion, and pretending to be powerful, hurting people's feelings and damaging the image of the party and the government.

The slogan itself plays a propaganda role, but how to write it is very particular. Language is the expression of thinking, and slogans are also language. Behind the slogans we can see its thinking direction.

3. Classification

If broadly speaking, slogans can be divided into three categories: Byline brand description, Tagline brand label, Slogan brand slogan, slogan, advertising and promotion terms.

In addition, if we distinguish from the usage occasions and purpose of slogans, they can be classified as follows: product positioning, product promotion, product publicity, brand image, corporate image, etc.

In recent years, corporate slogans have developed rapidly, and some companies have emerged that invest heavily in the development, production, and sales of this type of posters and slogans.

4. Disadvantages

Benefits:

Culture has been promoted to a certain extent...increasing people's social significance...these slogans with motivational language have a certain perceptual effect on people's thinking!!! The brain Be able to think, such as zero-defect management. If there is no slogan. Then people will blindly do things they shouldn't do. Slogans are like silent managers. It is also a system with a standardized system. People are often inspired by what they see, but they will not let you criticize them. They believe in what they see. This is the benefit of slogans.

Disadvantages:

Some people use these graffiti to deceive and corrupt social customs in public places, causing certain economic losses. Excessive exaggeration of the function of slogans will make people feel psychologically disgusted, which will not only fail to achieve the role of publicity, but will also damage their own image; in addition, haphazardly posted slogans will not only fail to give people aesthetic enjoyment, but will damage the environment. .