Why did MG 5 stop production that year? What changes have been made after the upgrade?

At the Beijing Auto Show, major car companies have exhibited their own heavy models. Among them, SAIC MG brought the "once discontinued" MG model. It is understood that the new MG 5 adopts a new design voice, configuration and power, and provides two engines, 1.5L and 1.5T, or will be listed.

Mg 5

Friends who know the auto market should know that as a model of MG, MG 5 is officially listed. However, due to poor overall sales and other reasons, it was officially discontinued. Now, after three years, SAIC is trying to revive this model and launch the new MG 5.

On the whole, compared with the previous models, the new MG 5 has been redesigned in appearance and adopted the third generation family design. The length, width and height of the new car are 4675 mm/1842 mm/1480 mm respectively, and the wheelbase is 2680 mm

As can be seen from the naming, its positioning should be slightly lower than that of MG 6. I think, to some extent, this shows the mind of SAIC MG trying to break through the sales dilemma through "Resurrection MG 5".

Mg 5 listed

After all, according to the association's data, China's auto market has achieved the strongest growth. According to the data, the sales volume of narrow sense passenger cars in China reached 6.5438+0.703 million, up 8.9% year-on-year and 6.5% quarter-on-quarter.

SAIC MG sales

More notably, as the sales support model of SAIC MG, the sales performance of MG 6 is relatively poor. The data shows that the cumulative sales volume of SAIC MG 6 is 35 162 vehicles, and the average monthly sales volume is less than 4,400 vehicles. Compared with the same period of 20 19, its sales volume increased slightly by 3. 12%.

Among them, due to the overall rapid growth of the automobile market in China, MG 6 has also achieved certain growth. The data shows that SAIC MG sold 8,538 vehicles in June. Be thankful.

However, it is a pity that the sales performance of SAIC MG 6 is very bleak in terms of average monthly sales. As for the reason, the monthly sales volume of Cheyu World is less than 4,400 units. Why is MG 6 unpopular? There are discussions, so I won't repeat them here.

The average sales volume of MG in June was only over 4,000 vehicles.

In this case, SAIC MG tried to break through the current sales dilemma by "resurrecting" MG 5. I think its chances of winning are relatively low.

On the one hand, judging from the positioning of MG 6, it is obviously not suitable for home use. As the first car of young consumers, it should come from this positioning. However, from the perspective of this market segment, autonomous vehicles, including Changan UNI-T and Geely icon, are inferior to MG 5 in terms of brand and product strength. Therefore, in this case, MG 6 may rely on the price to gain a certain advantage. However, for young consumers who pay attention to brand and quality at present, does MG 5 have a chance of winning by price alone? I think it's doubtful.

SAIC MG tried to revive "MG 5"

On the other hand, there are many "revived" models in China automobile market, but few of them can "sell well". As a "resurrection" model, MG 5 was once discontinued due to poor sales. In this case, there is little chance that MG 5 will be resurrected. After all, from the overall environment of China automobile market, there are many models that try to "revive", such as Chuanqi GS5 and Buick Excelle, but the results are often not satisfactory.

This paper concludes:

Personally, I am not optimistic about the sales performance of MG 5. As for the specific situation, we will continue to follow up and analyze the new car after it is launched.