How to illustrate the types of advertising slogans with examples

What is the type of advertising language?

What are the types of advertising languages?

First, the types of advertising language

Advertising language is a part of advertising creative expression, and it must follow the overall strategy of the market. There are two typical advertising languages:

1) emphasizes the advantages of goods.

For example, advertisements such as "Lide Yashe: an international model, surpassing life", "Guangdi Garden: the ecological home of urbanites" and "Pearl River Dijing: the artistic conception of everyday waterfront" clearly express the main advantages and selling points of the property.

2) Urge readers to take action.

For example, "Hua Ting, the Splendid Land on the Great Wall: Pure Business, Suitable for Investment" and "Bordeaux Manor: Life is not far away" will undoubtedly play a role in promoting consumers to take action.

Second, the role of advertising language

The role of advertising language mainly has the following two points:

1) embodies the essence of advertising creativity.

Advertising language is the generalization, refinement and sublimation of advertising creativity. It often makes a unique summary of advertising content with extremely concise and incisive sentences, and strengthens product information to reflect the essence of creativity.

For example, "Poly Lily: A Family-loving Man Living in Lily" is an effective arrow aimed at a woman's heart when this family-loving man knows how to take time off to enjoy life. "

2) Emphasize the main information

The significance of emphasizing the main information lies in strengthening memory. By emphasizing the main information, it can help the audience deepen the brand impression and improve the brand awareness and reputation.

For example, the slogan of Tianyu Hua Ting Eaton XVIII: Excellence takes "superiority" as the core concept, emphasizing the uniqueness of property design style; There are "Ding: Measuring Mansions with Humanity", "Galaxy Century Classic: Staggered Floor, Creativity from American Villa" and so on.

There are many advertising websites for this kind of thing, such as Fujian Media Resource Network. You can go and have a look.