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Tourist attraction planning plan
The design focus of tourist attraction project planning (Phantom Starry Sky brand tourism planning reminds you: the content is long, please read it patiently)
Phantom Starry Sky brand is based on many years of cultural tourism design experience The planning and design of tourist attractions need to be designed based on the principle of beauty. At the same time, they must fully consider the feelings of tourists, have a certain degree of affinity and care, pay attention to practicality and functionality, and make the designed buildings, landscapes, etc. and the environment form an integral part. A beautiful picture that provides tourists with a wonderful travel experience. Specifically, what aspects should be paid attention to in the planning and design of tourist attractions? First, tourism attractiveness
If a tourist attraction is not attractive, there will be no development. Guilin’s Li River peaks, Jiuzhaigou's fantastic waterscape and other unique natural landscapes are the attraction of these scenic spots. Without attraction and without creating an attraction core, the foundation of tourism cannot be formed. Therefore, when doing tourism, we must first form an attraction and attraction core. The key to creating attractions lies in its precise positioning, which requires a deep understanding of resources, culture, and markets, and the ability to lead the entire recreation process.
1) Organizational design of tour routes
The tour routes of tourism products are the process of organizing tours, and it is also the process of making the entire tour achieve the desired effect. Therefore, the organizational design of tour routes Very important. There is a key skill in travel route design-travel electrocardiogram. For example, when hiking, the entire tour process can be as short as one hour or as long as one day. In principle, the general tour process should provide tourists with excitement every 15 minutes, a larger excitement point every 30 minutes, and a rest area and facilities for 1 hour. There are corresponding consumer goods, which makes the entire tour process rich and interesting. Tourism is like a script, and tourism planning and design is actually editing the script. The entire script must be designed with ups and downs to be attractive.
2) Tourist attraction design
The key to tourist attraction design is to allow tourists to more effectively enjoy the tour and participate in the experience, such as building a plank road next to the valley and crossing the valley to see The feeling of the stream is completely different from that of the stream viewed from a distance. The relationship between people and the stream must be well established in the design. It must form an interactive response between people and nature so that tourists can participate in the experience without destroying the natural environment and highlighting the nature. Value, feel the vitality of the stream in the best location, and let this natural beauty bring physical and mental pleasure.
3) Amusement design
Whether it is a natural sightseeing attraction, a cultural heritage attraction, or a newly created attraction, entertainment is crucial, and tourists are increasingly Paying attention to participation and interaction, it is difficult for purely sightseeing scenic spots to attract tourists to stay! Amusement facilities and equipment have developed very well, from motorized and photoelectric to now digital amusement. Whether it is a haunted house adventure, a sky roam, or other methods, various imaginative methods can be used to create a deeply involved amusement experience. By creating scenes and experiences that do not exist in reality, it can give people a sense of physical and mental excitement. Create a huge shock!
4) Rest node design
Stay in the most beautiful place, stop and rest through small leisure squares, leisure shopping streets, sightseeing platforms, etc. , and there are business shops in the leisure area. This design constitutes the rest node design.
5) Entertainment design
The difference between entertainment and amusement is small, but amusement is more reflected in the interactive dynamic structure, while entertainment is more reflected in the cultural level and the structure of performing arts. For example, interactive performances, live performances, campfire party-style interactive participation, role-playing experiential activities, etc. Many friends must have seen the "Impression of Liu Sanjie" real-life landscape performance when visiting Yangshuo. This kind of innovation that creates a classic through high-level creative creation and makes tourists unforgettable can form a word-of-mouth spread and attract more tourists.
How to design tourist attraction projects first, tourism landscape design
The landscape in the tourism project should be unique and unique, and the landscape itself should become a factor that attracts tourists and enhances the The overall attractiveness of a tourist area cannot just meet the requirements of functions and general landscape. The tourist landscape design must achieve a distinctive and unique and attractive effect.
Landscape design includes not only natural landscape design, but also cultural landscape design. In order to create tourist attractions, it constructs landscape features through very rich elements, effectively uses landscape symbols to reflect its value, and fully displays its value. Uniqueness! Cultural landscape design has developed from cultural sightseeing to cultural experience design. Cultural experience landscape design uses a variety of means and media to create an atmosphere and scene, allowing people to immerse themselves in it and enjoy a series of unforgettable experiences. It is interactive, Participation and consumption characteristics. It is mainly created through situationalization, dynamic art, interactive art and amusement. Second, architectural design
For tourist-specific hotels, visitor centers, restaurants, performance theaters and other buildings, their design is a professional subdivision in architectural design and must be combined with the attractive functions and cultural expressions of scenic spots. Design with special requirements such as landmarks, reception functions, distribution functions, and leisure functions. In architectural design, through the excavation of cultural resources, they are transformed into architectural design language, so that the building itself has fresh vitality, the unique appearance of the building becomes the scenery, and the landmark building becomes an attractive landscape in the scenic spot. Third, amusement facilities and equipment design
Amusement facilities and equipment design is a comprehensive technology, including equipment development design and equipment application design. In most tourism projects, many facilities and equipment are designed through packaging, and ready-made technologies are transformed into applicable product functions. Designs such as recreation and tour routes are formed through tourism methods, and finally integrated into a complete set of scenic spot design models. Fourth, business model design
Building a scenic spot cannot just be a landscape. The most important thing for a scenic spot project is to implement the business model design. Without a business model, it is difficult for this scenic spot to return on investment.
1) Income model design
The income method of tourism projects is the most important link in tourism investment. Studying revenue models provides us with important technical tools for tourism product design and tourism investment. Tourism revenue can be analyzed from three aspects: the total tourism revenue, the tourism revenue chain and the setting of tourism revenue points. For tourism projects, the longer the income chain and the more income points, the greater the total income. The total consumption of a trip is related to four major factors: travel distance, travel time, nature of tourist attractions and tourist types. Recreation methods have a decisive impact on tourism income. For tourism projects, what is important is the total tourism revenue and revenue structure. Maximizing the total revenue and optimizing the revenue structure are the basis for the successful operation of tourism projects.
2) Consumption model design
The design of shopping spots in scenic spots is mainly designed through business formats, including entertainment project consumption, leisure shopping and amusement project consumption, etc., and is formed through income model design Income structure, the profit structure can be calculated through the income structure, so the income model design is a very important part in the design of tourism and recreation design products.
3) Income item design
For example, the income item of transportation in scenic spots is both a means of transportation and a tourist tool, and all means of transportation involve charging models. Fifth, marketing model design
While designing the revenue model, it is necessary to design the marketing model, including advertising planning, marketing channel planning, slogan planning and promotion model planning, etc. This can be done through TV advertising, the Internet, mainstream Media and self-media and other models are used for marketing design. Marketing design and scenic spot management design can be called “soft system design”. The marketing of scenic spots must establish a systematic and flexible price system based on attractive core products, formulate a promotion strategy that combines publicity and promotion with terminal pull, and do a good job in brand management, that is, to manage consumers' perceptions well and at the same time. A good channel model with multiple combinations of marketing and services. Sixth, operation management design aspect
The operation management "design" of the scenic spot includes the planning of all aspects of operation management from the project's operational strategy, management strategy to management implementation, and its focus includes the project's investment analysis, Profit model and development strategy, the strategic orientation of development means the confirmation of the management strategy of each module, including the operation execution road map, that is, the establishment of each operation management module system, and the formulation of each operation management implementation plan.
In short, the planning and design of tourist attractions is very important. From attraction creation, to landscape, recreation, architectural design, to construction, operation management, etc., this series of processes together constitute a Complete planning and design framework for tourist attractions. To learn more about tourist attraction planning, please follow us? Phantom Starry Sky Cultural Tourism Planning!
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