How to design the signboard of clothing store

In order to be effective, shop signs should stand out and attract attention. To some extent, the design of shop signs represents the image of the store. Whether it can attract customers into the store or not, the design and production of signboards play an important role in a store. A good and beautiful signboard can not only help your shop to enhance its image, but also beautify and brighten the city. Therefore, signboards strive for simplicity, individuality and uniqueness in the selection and design of words or patterns, and convey the information we want to express very accurately. The signboard is the first business card given to the customer by the experience center. We should try our best to be clear and clear, and we can't mysteriously make people unable to understand your advertising demands. For a clothing store, an excellent signboard usually has the following functions: 1, guiding customers, and the signboard indicates the main service items or scope of supply. 2, reflect the commercial characteristics and service tradition. 3. Arouse customers' interest, such as raising signboards with various decorations and celebrity inscriptions. 4. Strengthen memory and promote communication. In China, the materials used for the signboard bottom plate of clothing stores have been wood and cement for a long time. Wood can't stand long-term wind and rain, it is easy to crack and paint falls off, so it needs frequent maintenance. Cement signboard is convenient to construct, durable and low in cost, but it is obsolete in form and rough in quality, and can only be used as a low-grade clothing store to attract spleen. In order to reflect the change of the new trend of the times, today's exterior wall decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade looks heavy, steady, noble and solemn; The metal facade looks bright, light and full of the times. Sometimes, with the change of seasons, various types of shading foil frames can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the clothing store, and expand the commercial area invisibly. The signboard of clothing store plays an indispensable role and value in the import function, and should be the most eye-catching place, so we should adopt various decoration methods to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes and so on. To enhance the effect, or use ribbons, flags, flowers, etc. In short, elegant and fresh style and strange and grotesque techniques are often one of the keys to success. The character design of clothing store signs has been paid more and more attention by merchants, and some artistic, three-dimensional and advertising clothing store signs composed of slogans, affiliation and numbers have emerged constantly. The following points should be paid attention to in the design of signboard characters in clothing stores: (1) The font, size, convexity, color and position of the store name should be considered to help the normal use of the door. (2) The text content must be consistent with the goods sold in our store. (3) the text should be as concise as possible, the content should be profound, and it should be easy to remember and identify, so that consumers can see it at a glance. (4) Pay attention to the popularization of artistic writing and writing. The deformation of Chinese and foreign artistic figures should not be too flowery, too messy and too artificial, and the characters written should not be too sloppy. Otherwise, it is difficult to identify, and it will bring trouble to production and affect efficiency. The materials used for the signboards of clothing stores vary from store to store, and the storefronts are large in scale, requiring exquisite storefronts, which can be made of copper, protruding hollow words, shining, rich and luxurious, and the effect is quite good. Fixed-burning porcelain characters will never rust. Good reflective intensity, especially as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also very convenient to make, but they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.