Advantages and disadvantages of elevator advertising

First, the elevator advertising media and other media analysis and comparison

Advantages and disadvantages of the media

Television advertising has strong expressive force: high arrival rate of sound and image, wide adaptability and wide audience level. The advertising effect is recognized. High production cost, high advertising cost, short advertising time and strong interference-viewers usually change channels during advertising time.

Newspaper advertisements are rich in information, high in arrival rate, flexible in design and production, poor in picture quality, poor in picture impact, poor in audience selection and short in advertising display time.

Magazine advertisements are beautifully printed, illustrated and well selected, which can be read repeatedly and preserved for a long time; The advertising audience is small, the publishing cycle is long and the layout is narrow.

Large-scale outdoor advertising pictures have strong impact, long display time, low media cost and low cost for thousands of people. They mainly appear in the form of print advertisements, with fixed geographical location and little information.

Elevator advertising has a great impact on advertising image, strong ability to select audience, high arrival rate, long display time and large amount of information. The low cost of media is mainly due to the concentration of print advertising audience, the fixed geographical location of middle and high consumer groups and the relatively concentrated coverage.

Second, why is it appropriate and necessary to put it on elevator advertisements?

1、 。 The audience of elevator advertisement is a group with higher education, higher income and stronger consumption power. From this point of view, the target consumer group of high-end products is the audience of elevator advertising media.

2. The elevator advertising media has the characteristics of large amount of information transmission and long display time, which can just meet the needs of new product and brand communication, new product listing information and product promotion information transmission.

3. The audience's arrival rate is high. Based on the characteristics of elevator, such as waiting time, narrow space and repeated rides, it determines the inevitability and repeatability of advertising reading and the initiative of target customers to read advertising content. The arrival rate is as high as 100%. Naturally, it can strengthen consumers' sense of identity with new products and brands, and enhance their popularity, loyalty and association.

4. Proximity: The elevator media directly faces the characteristics of the target audience and becomes a media with excellent advertising communication permeability. Can strongly stimulate consumers' desire to buy.

5. As a new media, elevator advertisement has some audiences that are hard to reach by traditional media, which is an important supplement to existing media and a way of communication for marketing.

6, elevator advertising media costs are low. (Reflected in the delivery cost budget)

Third, tailor the elevator advertising strategy for customers.

1. Property selection: covering office buildings, commercial and residential buildings and residential quarters in Shanghai, Beijing, Guangzhou and Shenzhen.

2. Launch cycle: launch by stages and regions, basically every month.

3. Number of advertisements: at will.

Fourth, the effect of elevator advertising

1. Improve target consumers' awareness of new products and brands, further expand sales and increase market share.

2. As one of the communication platforms between enterprises and target consumer groups, elevator advertising promotes new products and corporate brands to consumers, making corporate image imperceptibly enter consumers' hearts.

3. As one of the communication platforms between enterprises and target consumers, elevator advertising effectively conveys the promotion information of products to consumers, which is one of the means to ensure good promotion effect and stable sales.

4. Increase the exposure times of new products and brands in target consumer groups, and cooperate with the promotion activities of new products in Guangzhou market to stimulate and stimulate the demand of target consumers.

5. Strengthen the target consumers' concept of new products and brands.

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