How to write the advertising words of pet shops?

1, advertising investment is generally less. Some small pet shops spend less on advertising, even some boutique stores. The publicity and utilization channels are single, and a few pet shops only advertise a few light boxes in front of their own houses. Here, Petdog suggested that you can publicize it on some online communication platforms and offline radio broadcasts.

2. The publicity frequency is low. Some shops only pay attention to decoration, promotion or distribution of leaflets when they open, while at other times they are mainly busy with business. Petdog suggested that publicity can go to the nearest neighborhood or outside the shopping mall.

3. There is no loud publicity brand. Some pet shops don't have names, just hang a sign and give them their own names. In many cases, they are almost the same as others. The service in the store is not up to standard and can't meet the needs of customers. In addition, the sanitary conditions are also hard, and the decoration can't reflect the brand display. The above problems generally reflect that some shopkeepers are not strong in brand awareness and do not realize the importance of publicity and promotion to pet store management. In view of the characteristics of current problems, the following improvement methods can be adopted: 1, enhancing brand awareness and establishing the importance of brand promotion in concept. Brand promotion is not only effective for large pet shops, but also important for small pet shops. It is best to choose big brands to join in and realize this problem in the simplest way. With more than 1600 stores in China, Petdog has become the largest chain pet store in China. For details, please consult Pedro official website. 2. Increase investment, make proper use of newspapers, radio and television outdoor media or print and distribute some promotional materials, and timely deliver some promotional information, product information and special service information, especially when the sales season comes, so as to attract consumers widely. 3. Pay attention to the decoration of the store. The storefront is the image of the store. If the design is neat and beautiful, it will leave a deep impression on people. People are willing to walk in and will not be scared away by the unpleasant smell of pets. Not only dogs like it here, but also dog owners like it here. Put up product posters in the store, render the atmosphere in the store, write welcome words and so on, so that customers can have a good mood and bring them back next time without a lot of investment. 5. The contents of improving the plaque design should include: a complete plaque design should include: the name, attributes, business scope, house number, contact number and advertising language of the pet store, reflecting the business philosophy and style. Of course, the size of the word can be adjusted according to the design requirements. 6. appropriately increase the cultural atmosphere. For example, putting some newly published pet industry magazines in books and newspapers, and writing some Spring Festival couplets and greetings during the Spring Festival holiday, can expand customers' feelings, not only make pets feel happy during beauty or consumption, but also keep a comfortable heart while their owners wait. 7, often carry out some promotional activities to attract new customers into the store. For example, dog food is discounted on holidays, pet products are reduced in price, and special services are provided every day to attract consumers' desire to buy dogs. Dogs can also be given snacks on holidays. 8. Improve and strengthen the service office. Because the geographical environment is outside the downtown area, the customers of some shops show obvious regionality, that is, there is a radiation radius. We should focus on improving service, strengthening the relationship with the community and surrounding units, and attracting repeat customers as a means of promotion.