How to evaluate Li Ning's favorite outdoor sports brand list?

With the improvement of national consumption capacity and the increasing diversification of market commodities, various brands are either brilliant or controversial. The development of domestic brands has always been a microcosm of China's economic and social development. In recent years, what is the quality of domestic brands in people's minds? Have domestic brands been recognized by the public? Are people willing to pay for it? These problems need to be understood through social investigation.

In 20 18, the respondents' favorite domestic sports outdoor products brand was Li Ning, with a reference rate of 62.3%, which had obvious advantages compared with other brands. Anta (47.0%) ranked second, and the popularity of 36 1 ranked third, with a reference rate of 35.5%.

"Anything is possible" is the slogan of China sports brand "Li Ning", which has changed not only the slogan, but also Li Ning's brand, from "the hope of China's new generation", "keep the wonderful for yourself", "I exercise and I exist", "enjoy the beauty of sports" and "Excellence comes from the true colors" to "everything is possible". Li Ning brand has created one miracle after another.

Yesterday, Li Ning was a domestic brand of steel straight men who were rejected by fairies. Today, as the first domestic brand to appear in New York Fashion Week, Li Ning immediately made you unattainable.

This fashion week, Li Ning show will take "Enlightenment" as the theme, with two chapters of "Enlightenment of Heart" and "Enlightenment of Style" to trace back China sports culture, pay tribute to classics and trace back the future of Guo Chao brand.