How to avoid the traps of promotional festivals such as "Double Eleven"?

The first is loss aversion, which means that people are more sensitive to losses than what they can get. The most typical example of this is: free shipping. How many people think that free shipping is better than no free shipping? It must be cost-effective, and the truth is all in the price.

Second, the rivet effect. For example, e-commerce platforms often carry out discounts and promotions

There are also various coupons, and everyone will feel that they are taking a big advantage. Some even feel that they are eating it as long as they don’t buy it, regardless of whether they need it or not. At a loss, this situation is a typical rivet effect.

Third, it’s called Maxwell’s Law. When shopping for face creams online, it will show how many pieces are left in stock, which often easily triggers consumers’ urge to rush buy or flash sales, so now there are many The platforms all talk about flash sales.

Fourth, called the birdcage effect, is even more severe. For example, if you buy a pair of pajamas, but you will feel that my pajamas are incompatible with the furniture, then you will change the carpet and sofa accordingly. , changing the dining table means changing the entire room layout, which is more expensive.

Fifth, the herd mentality. In the past, many netizens would post something like the first cup of milk tea in autumn. The more popular this topic is, the more people will be attracted to buy milk tea. But in fact, many people don’t just drink milk tea, they just want to show off in Moments

So how can we avoid falling into the trap? Let me give you some tips.

1. Set a budget and consume rationally

In order to control spending and spend money wisely, consumption needs to be rationalized. If you want to rationalize consumption, you must first make a good family budget. Otherwise, consumption will overdraw your income, and then you can control consumption.

At this time we need to set a consumption budget for ourselves. Once you set up a consumption budget and control your consumption desires intuitively and rationally, you may encounter difficulties at first, but if you persist for a while, your consumption desires may decrease, and you can save money by using a budget. Of course, this also requires strong self-control. After all, there are so many ways to consume in advance, and you need to remind yourself all the time.

2. Consider the personal demand of the item before consumption

Everyone may have suffered from supermarket promotions, full discounts in shopping malls, or barber shop methods, so before consumption You must consider your needs for this product before buying it. Don't pay for goods that don't provide you with value. This is often a waste of money. If you want to save money, you must do your homework before shopping.

If we want to avoid the trap of consumerism, we must fundamentally distinguish between wants and needs. When shopping, buy what you need instead of what you want, so as to achieve rational shopping and save money. The flowers are great value for money.

How to make a budget? Based on our consumption situation over a period of time, we will make a careful analysis of the expenditures in various aspects of life. We also encourage everyone to have a good habit of keeping accounts.

It is recommended that our monthly budget should not exceed the monthly budget target for annual control, and our monthly consumption should not exceed the budget amount. In this way, always setting a budget and spending rationally will directly avoid over-consumption.