Where do you sell popular posters of pharmacies? What is a popular poster?

How to sell your own hand-painted POP posters? Is there any way to hand-paint POP as a commercial poster? In other words, if there is a market, you can take your work to several stores to show it to others. If your level has reached, you can draw on the spot, or you can send them to do publicity first. When the merchants feel that the effect is good, of course, they will come to you again! This is our club. The detailed information encyclopedia of POP originally refers to a pre-store promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as tags, posters, small stickers, paper racks, display racks, paper piles, big signs, physical models, flags and so on. These are all within the scope of POP. Its main commercial use is to guide consumption and enliven the store atmosphere. POP is commonly used for short-term promotion. Its forms include outdoor signboards, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models, which are exaggerated and humorous and have strong colors, which can effectively attract customers' attention and arouse their desire to buy. As a low-cost and efficient advertising method, POP has been widely used.

Basic introduction

Chinese name: selling point advertisement

Mbth: purchasing point

Abbreviation: POP

Also known as: store head decoration

Use: information publicity

Tools, paper, composition, skills, marketing, form, application, principle, writing skills, marking position, tools.

To draw a beautiful POP poster, you can use the following tools to mix and match, and you don't have to use a specific tool. The above is the basic tool for completing a POP hand-painted poster, which can be bought in art stores or bookstores: 1. Colored pen: There are two kinds of pens: corner head and round head. 2. Mack pen: A Mack pen, with two kinds of pens, i.e. corner pen and round pen, and three kinds of solutions, i.e. alcohol, water and oil. Third, powder and crayons. Fourth, pastel pen. 5. Colored pencils and sketch pencils. Six, watercolor, poster color, round or flat marker. Seven, brush, ink, color Dan. Eight, pen knife, art knife, round knife, styling scissors, scissors. Nine, double-sided tape, lipstick glue, transparent tape, paper tape, glue, photo glue, Taiwan Province Province glue. Ten, cutting board, cutting steel ruler (30 cm, 70 cm, 100 cm each), small ruler, wave ruler, soft ruler. Xi。 Compass. Twelve, needle pen. Thirteen, like white, correction tape, white paint pen, gold paint pen, silver paint pen. 14. Handbags and paper reels. (Note: Crayons, crayons and pastels are all cured with wax paper or glue, which is different from the permeability of the pen, so the adhesion on the paper is poor. After painting, it is best to spray protective glue to keep the picture intact. )

To draw a beautiful POP poster, the following paper materials are commonly used. Most of these paper materials can be bought in art clubs in the market, and the price is not expensive. If you need to use special paper materials, you can also go to the art club to buy them. First, written papers. Second, posters. Third, die papermaking. Fourth, pastel paper. Fifth, good paper. 6.kraft paper. 7. Corrugated board. Eight, gather dragons. Nine, pearl board. Ten, colored paper. Eleven, cotton paper. Twelve, rice paper. Thirteen, crumpled paper. Fourteen, plastic board. 15. Coated paper. Sixteen, white paper composition

The combination factors of hand-painted POP posters can be roughly divided into the following points: 1. Illustration (1) Theme Style (2) Decoration Style (3) Whole Topic Style (2) Copywriting (1) Title (2) Key Tips (3) Content Skills.

First, practice spelling and "draw bones". Second, write with a hard pen → write with a round pen → write with a corner pen → practice with a soft pen. Third, from top to bottom, from left to right, practice turning pens and joints. Fourth, creative font practice. 5. Grid space allocation. Sixth, font decoration. Seven, reading. Eight, the first font → big poster → graphic poster → three-dimensional poster → three-dimensional object Nine, the use of computers and artists in addition to hand-painted POP posters, cg animation is also used for synthesis, and computer draft posters output by color inkjet printers are also very common. The characters printed by the computer are not only output by the computer as a whole, but also provide a tool for producers who are not good at handwriting POP fonts. Using CorelDraw, Pagemaker, Gaga and other computer software, we can make many different computer words. sell

Just because you wrote a POP poster doesn't mean the poster is successful. Time limit, the duration of posting and the location of posting all affect the effectiveness of the message conveyed by this poster. If you make a very beautiful poster, and the posting time is only one day, and the posting place is not where the target audience can see it, then the effect of the poster is wasted. Hand-painted POP posters should not only be beautifully written, but also be taken care of, because it takes a lot of effort to make them. form

The production forms of POP include color printing, printing and hand drawing. With the development of computer software technology, it shows beautiful and efficient advantages in the application of art design, and can even imitate the graffiti effect of hand-painted artistic glyphs to the fullest, and can receive and call LOGO pictures from digital cameras and scanners. Especially suitable for fast, efficient and low-cost production of selling points with large demand for POP. Mechanically apply

POP is mainly used in supermarkets and various retail terminal stores. Many large supermarkets print a unified template, and then the artist fills in the text content according to the requirements, which is very flexible and timely to meet the different use needs of exquisite commodity counters. Therefore, the general simple hand-painted POP is incompetent and must be modularized for mass production. At present, small and medium-sized retail stores and product specialty stores are developing to brand chain operation. In terms of product organization structure, promotion scheme, store style, etc., many of them are synchronized with brand operators and manufacturers. However, in the use of POP, many people still advocate different copywriting and different discount information. Some stores even use yellow paper to write posters such as "major news", which obviously does not conform to the trend of brand operation. Perhaps brand suppliers should consider more at this point. principle

America is an advertising kingdom, and posters play an important role in advertising. According to the six principles of poster production advocated by famous American poster designers: (1) Simplicity: the image and color must be simple and clear (that is, simplicity). (2) Unity: The shape and color of the poster must be harmonious and have a unified coordination effect. (3) Balance: The whole picture should have a sense of boldness and balance. (4) Sales focus: The components of posters must be simplified, and the focus should be selected as much as possible. (5) Surprise: Posters should be surprisingly innovative in form and content, and have a strong surprise effect. (6) Skills: Poster design requires a high level of performance skills, whether painting or printing, technical performance can not be ignored. Swing (in writing or painting)

POP strokes are based on the eight directions of the word "meter", which must be horizontal and vertical, slow and steady, and even in strength, in order to write a symmetrical and plump straight line, and the same is true for oblique strokes. If you want to draw rounded corners, you should pay attention. Pop's stroke should be perpendicular to the direction it moves. For example, if you write a semi-arc, then every section on this semi-arc should be perpendicular to its direction. Because POP's pen is generally thick, it is impossible to complete some rounded corners in one stroke, so it is necessary to do stroke cohesion. The main thing is to master the font is square and the strokes are straight lines (that is, the words written are as wide as the nib). In explanatory text, the line spacing is 5~7 times larger than the word spacing. The four sides of the whole page are left blank for decoration of other frames. Mark position

1, around the eye height, you can clearly distinguish the reading position. 2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods. 3, the location of the label and commodity promotion, should be configured in a position that is easy to identify. 4. Effective use of ceiling space and dead angle position of beam-column surface. 5. Show the dead angle with hand-painted POP resurrection. What is a popular poster? It refers to a store promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in storefronts, such as tags, posters, small stickers, paper racks, display racks, paper piles, big signs, physical models, flags and so on. These are all within the scope of POP. Its main commercial use is to stimulate and guide consumption and enliven the atmosphere of shops. Pop is often used for short-term promotion, and its forms include outdoor signboards, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. Its expression is exaggerated and humorous, with strong colors, which can effectively attract customers' views and arouse their desire to buy. As a low-cost and high-efficiency advertising method, it has been widely used.