Corporate culture of Guangdong New Dadi Biotechnology Co., Ltd.

Guangdong Xindadi Biotechnology Co., Ltd. is guided by the scientific outlook on development and strives to explore new ways of agriculturalization in mountainous areas. Relying on the traditional advantages of long-term cultivation of Camellia oleifera in Meizhou mountainous areas, it has created an Camellia oleifera industry that has begun to take shape. system, and formed the development strategy of "five combinations", "four bases", "three measures" and "one goal" (referred to as the "five-four-three-one" strategy). 1. Combination of production, appreciation and culture. There is no future for appreciation and culture without production, and not taking into account appreciation and culture while producing will stifle the multiple value characteristics of the Camellia oleifera industry. Based on this guiding ideology, the company built a camellia cultural garden called "Mantuo Garden". There are more than 400 precious camellias planted in the garden, as well as poems, couplets, inscriptions, pavilions and corridors that express the camellia culture. Mantuo Mountain Villa is the core part of viewing and tourism. Camellia viewing and camellia culture will show superb brand wisdom and brand effect.

2. Integrate production, learning and research. The company cooperates with South China Agricultural University, Sun Yat-sen University and Guangdong Academy of Agricultural Sciences to conduct research and development of camellia oil refining technology and Camellia oleifera series products. The company has also cooperated with Sun Yat-sen University to build a camellia oleifera germplasm resource conservation base covering an area of ??100 acres, gradually forming the largest camellia oleifera germplasm resource nursery in the country, providing resource services for scientific research and production.

3. Combination of traditional craftsmanship and modern technology. The company's creation of the camellia oleifera industry benefited from Meizhou's tradition of growing camellia oleifera and hand-pressing oil. However, in order for the camellia oleifera industry to make a greater leap, it must be given the wings of modern science and technology. The "Camellia Oil Refining Technology" developed by the company has filled a gap in Guangdong Province and won a national invention patent. The "tea saponin production process" has been reviewed by the Guangdong Provincial Science and Technology Information Institute, and the same technical features have not been found in China. Currently, the company has 5 national invention patents and design patents.

4. Integrate companies, bases and farmers. The company adopts the business model of "Company, Base, Farmer", making thousands of households become participants in the camellia oleifera industry. It has led more than 5,000 farmers in the city to plant more than 84,000 acres of camellia oleifera. Through the radiation of this project, it is expected that the city will be able to plant 500,000 acres of Camellia oleifera within 10 years, achieving an output value of more than 1 billion yuan, and tens of thousands of farmers will benefit.

5. Combine seedling raising, planting and processing. Whoever takes the initiative in resources can take the initiative in production and development. Xindadi Company adheres to the idea of ??combining seedlings, planting and processing. In fact, it means finding and mastering the combination point of resource cultivation and resource consumption, that is, grasping the balance point between resource development and production development. The company has built a breeding base for improved camellia oleifera seedlings with an annual capacity of 3 million seedlings, providing conditions for the development of the city's camellia oleifera industry; the tea seeds produced by the company's construction of 10,000 acres of camellia oleifera forests have become a powerful resource support for the development of production. The company uses modern technology to carry out deep processing of camellia oleifera and comprehensive development and application of by-products such as oil legs, and build the only camellia oleifera industrial park in Guangdong. In this industrial park, there are four interdependent and mutually supporting industrial bases:

1. Germplasm resource conservation and improved camellia oleifera seedling breeding base;

2. Camellia oleifera planting Base;

3. Deep processing base;

4. Ornamental tourism base.

These four bases will form an industrial chain with the value chain as the core, with both industry width and thickness, as well as industry depth. 1. Scale increases efficiency. On the premise of following the law of development, the company will drive the growth of efficiency through the expansion of production scale. First, continue to expand the scale of resource cultivation and firmly grasp the initiative in resources. The second is to continuously expand the scale of production, including the scale of basic industries, the scale of main industries and the scale of deep processing industries.

2. Advanced technology. Strengthen independent innovation and technology research and development, and penetrate all aspects of the camellia oleifera industry to continuously improve the level of resource cultivation, fine processing, deep processing and development strategy.

3. Cultural tree image. Make every effort to promote the development of Xindadi corporate culture and shape the corporate image of Xindadi in a multi-dimensional and three-dimensional way.

The first is to build Camellia oleifera culture and Camellia culture and establish the image of Camellia oleifera industry; the second is to build brand culture and establish a brand image; the third is to build management culture and establish a team image; the fourth is to build comprehensive culture and establish the overall image of the enterprise. Strive to build the company into a leading enterprise in the technological camellia industry integrating production, scientific research, appreciation and culture.

Six "New Earth Spirits"

A hard-working spirit that does more practical things and only seeks practical results

A fighting spirit that is not afraid of hardship and tenacious struggle

The scientific spirit of science and technology first and the supremacy of laws

The innovative spirit of continuous exploration and pioneering

The humanistic spirit of laying the foundation for quality and improving culture

The moral spirit of developing enterprises and benefiting society

The company's "Thirty-six-character motto"

Identifying the concept, practicing the system and being responsible

The most important thing is the ability and ability to execute Putting the company first

Happy sharing, gratitude, belief and perseverance