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Advertising slogan for hotel ringtone?
Hotel ringtone advertising slogans
1. Famous specialties, river fresh seafood, and flavored snacks, welcome to patronize! Zhonghua Hotel
2. The tastes of the north and south are gathered together in Tongxin Hotel
3. Year-end banquet, come with some encouragement! Shenzhen Xinggong Restaurant
4. Have a taste, have a taste, have fun at Dongfeng Dongfeng Hotel
1 , Advertising, also known as advertising language, can be divided into broad and narrow senses. Advertising in a broad sense refers to a promotional language used to introduce products, culture, entertainment and other service contents to the public through various media and posters, including advertising titles and advertising bodies. Advertising language in the narrow sense only refers to the title part of the advertisement.
2. The role of advertising. First of all, we should understand the stylistic characteristics of advertising from the function of advertising. It is the tool and means of advertising, and the marketing function should be regarded as the basic function inherent in advertising. Marketing cannot be separated from communication. The communication function is the most basic function of advertising. Advertising plays the role of promotion, persuasion, enhancement and promotion through the dissemination of information. Generally speaking, advertising language is a short slogan sentence that is used repeatedly for a long time to strengthen the target audience's impression of a company, product or service. It should be based on long-term sales benefits and convey a long-term concept to consumers. Therefore, let us analyze the stylistic characteristics of advertising language.
3. Advertisements must be clear, simple, easy to read, easy to understand, in line with the trend, and not too abstract, so that people with general education can accept it. Advertising language should use words and expressions that are familiar to the target audience, making the sentences smooth and semantically clear. Avoid using new words, new words, professional vocabulary, uncommon vocabulary and words that are easily ambiguous. You can't play with words, try to rhyme. Citizen watches once used the advertising slogan "High quality, new universal praise, international famous watch Citizen", which made the overall feeling of this advertising slogan very vague and a failure of the Citizen company. However, some companies' advertising slogans are widely spread because of their simplicity and relevance to life. For example, the famous Nestle coffee advertisement is like a relative or friend recommending her favorite coffee to you with a knowing smile. It is easy to understand and very kind. Similar examples are Wahaha's "Mom, I want to drink" and so on, which sounds like something that happens to us every day. It not only promotes the product but also makes it easy to spread.
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