Why does the public advertisement end up saying DasAuto?

DasAuto's Chinese translation is "the way of the car, only the public"

On behalf of the Volkswagen Group, I have my own understanding of cars.

Popular brand culture

The brand logo is as follows:

VolksWagenwerk (German), which means the car used by the public, has experienced many changes in its logo history. VW in today's logo is the first letter of the full name. The logo consists of three "V's" consisting of the middle finger and the index finger, indicating that Volkswagen and its products will win together.

Extended data:

First, the mass brand group:

The passenger car business of the Group is divided into two major brands. Under this group, Audi and Volkswagen independently manage their brand groups and are responsible for creating profits from them. Each brand has its own logo and operates independently. Products range from ultra-economical compact models (fuel consumption rate is only 3 liters/100 km) to luxury cars.

Audi brand group includes Audi, Seat, Lamborghini and Ducati.

Volkswagen brand groups include Volkswagen commercial vehicles, Volkswagen passenger cars, Skoda, Bentley and Bugatti, Porsche, Scania and MAN * * *.

Second, the public company structure:

Volkswagen is a member of the Volkswagen Group. Other group companies include:

1) Audi-German local automobile company, 1964 bought from Daimler-Benz;

2) NSU-1969 was bought by Audi branch of Volkswagen, and the brand has not been used since 1977;

3) SEAT-Spanish Automobile Company, 1987 became the main holder, and 1990 bought it;

4) Skoda-Czech Automobile Company, 199 1;

5) Bentley, a British luxury car manufacturing company, 1998 purchased from Vexcor and Rolls-Royce brand, but later, due to the transfer of registered trademark rights to BMW, it was no longer possible to use Rolls-Royce brand to manufacture vehicles;

6) Boujiadi, a French supercar manufacturer, bought it at 1998;

7) Lamborghini, an Italian supercar manufacturer, was acquired on June 2002 1998+.

During the period from1July 1998 to 65438+ February 2002, Volkswagen's Bentley department also sold vehicles with Rolls-Royce brand under the authorization of BMW, and BMW had already purchased the ownership of the brand. Since 2003, only cars made by BMW can use the Rolls-Royce brand.

8) Porsche: On July 24th, 2008, the EU officially decided to approve Porsche AG to acquire Audi AG. If the acquisition is successful, the merged company will become the first automobile enterprise in Europe and the top three in the world. However, on the way to acquire Volkswagen, Porsche suddenly ran out of funds and was forced to suspend the acquisition of audi ag.

As a result, Volkswagen merged with Porsche, and Porsche became a brand of Volkswagen under a certain name. On July 5, 20 12, Audi of Germany announced:

An agreement has been reached with Porsche to exchange 4.46 billion euros (about 5.58 billion US dollars) and 65,438+0 ordinary shares for 5,065,438+0% shares of Porsche. The transaction is scheduled to be completed in August. By then, all the shares of Porsche will be owned by Volkswagen.

References:

Baidu Encyclopedia: Volkswagen