Is Tik Tok 9.9 true?

The key to playing in the live broadcast room is to keep people, keep people to buy goods or stay for a long time. Then these live broadcast rooms began to be smart and deliberately designed this routine. The extremely low price keeps interaction with the requirements, and the low price is very attractive, which enhances the interactive weight between live broadcasts and increases participation. The opening of the new store is a gimmick, and the gifts are not necessarily true. Even if there are, the number of places is extremely limited, mostly just spectators and leeks.

New sales model

As a new retail model, live broadcast with goods has become increasingly popular in recent years. During the epidemic prevention and control in COVID-19, the advantages of live broadcast with goods were further highlighted, which activated a pool of spring water in the consumer market. From the network celebrity anchor "bringing goods" to the appearance of industry celebrities, and then to the presence of various old brands on the live broadcast platform, live broadcast with goods has become a new outlet.

However, while the market performance is booming, some problems also follow. From exaggerated false propaganda to wrong product quality, from after-sales service to selling fake goods, it is difficult for consumers to feel at ease when shopping.

According to the statistics of China Consumers Association, 37.3% of the respondents have encountered consumption problems in on-site shopping, and "worrying about the quality of goods can not be guaranteed" and "worrying about after-sales problems" are two major concerns of consumers.

The above content refers to People's Daily-People's Times: Live broadcast should build a cornerstone of integrity.