Significance of Party Building Leading Digital Transformation

At this stage, under the great influence of COVID-19 epidemic, the development of traditional cultural tourism industry is difficult to maintain in the cold winter, while the development of emerging digital cultural tourism industry has become a focus of attention. How to fully display the exemplary role of party member and the fighting fortress role of grassroots party organizations, combine the traditional state-owned cultural tourism industry with digitalization, get rid of the development dilemma and promote the high-quality development of enterprises remains to be explored. This paper analyzes the role of grass-roots party organizations in the transformation and development of state-owned cultural tourism enterprises in order to help them transform and upgrade.

I. Current situation of domestic cultural tourism industry

According to the report of the 19th National Congress of the Communist Party of China, China's economy has shifted from a high-speed growth stage to a high-quality development stage, and it is in the key period of changing the development mode, optimizing the economic structure and transforming the growth momentum. The further transformation from "growth" to "development" and from "high speed" to "high quality" conforms to the main contradiction of society and has been transformed into the contradiction between the people's growing needs for a better life and the unbalanced development. Growth is the growth of economic aggregate, and the core connotation of development is becoming more and more diversified. Its essence is to better meet the people's needs for a better life and achieve better development, which is exactly the brand-new feature of domestic culture and tourism development today.

as a core component of modern service industry and national economy, the cultural tourism industry is an integral industry with sustainable social and economic development. In recent years, with the vigorous promotion of the state and the government, China's cultural tourism has achieved a sustained and rapid development, with comparative advantages in economic strength and market. Cultural tourism in China has become a hot investment spot, and various types of cultural theme parks and tourist towns have emerged, and the scale of cultural tourism industry in China has been greatly improved. In 22, due to the impact of the COVID-19 epidemic on the cultural tourism industry, cultural tourism enterprises will basically "get nothing", and the cash flow of most enterprises will be tested, and many small and micro enterprises will withdraw from the market. Therefore, all localities have adapted to local conditions, reformed and innovated, developed with characteristics, explored "new tricks", and actively developed new modes and formats of culture and tourism consumption. Cloud exhibitions, cloud performances and cloud forums have emerged one after another. The general trend of the integration of culture and science and technology is accelerated by the epidemic. Rich cultural resources constitute an important part of the development of science and technology, and scientific and technological progress also promotes the renewal of cultural forms and contents. At the same time, the "Proposal" of the "Fourteenth Five-Year Plan" proposes to implement the digital strategy of cultural industry, accelerate the development of new cultural enterprises, cultural formats and cultural consumption patterns, reconstruct the pattern of cultural tourism industry, incite the transformation and upgrading of the national economic structure, and comprehensively improve the quality and level of cultural tourism consumption, thus further providing important support for creating a "cultural power".

Second, the role of grass-roots party organizations in the development of cultural tourism enterprises

It is clearly stipulated in the Articles of Association of China * * * Production Party that the grass-roots party organizations are the fighting bastion of the party among social grass-roots organizations and the basis of all the party's work and combat effectiveness. Grass-roots party organizations are an important link to get in touch with the party and the masses, and shoulder the sacred mission of combing the image, organizing implementation, rallying people's hearts, and uploading and distributing. Grass-roots party organizations are closer to the masses, and finally the grass-roots party organizations convey and implement the party's policies, principles and lines to the masses. Grass-roots party organizations are practitioners who change their style of work and unite the masses. Grass-roots Party organizations are also pioneers who care about the masses and unite party member. In the state-owned cultural tourism enterprises, whether the party organizations can effectively manage party member, better play the vanguard role of party member and promote the development of cultural tourism is the core standard to effectively measure whether the grass-roots party organizations have fighting capacity and can play the role of fighting fortress.

1. Party construction leads and promotes the digital transformation and upgrading of cultural tourism. In the digital transformation and development of cultural tourism, party building is not only a banner to guide its direction, but also a prerequisite to ensure its effective development. In 22, the Ministry of Culture and Tourism issued the Opinions of the Ministry of Culture and Tourism on Promoting the High-quality Development of Digital Culture Industry, which clearly pointed out that digitalization should be used to promote the integrated development of culture and tourism, strengthen the docking and cooperation between digital culture enterprises and Internet tourism enterprises, and promote the expansion of cultural creativity to the tourism field. Promote the integration of digital culture with the new online economy such as social e-commerce, webcasting and short video, and develop new modes of online content production such as live travel and travel with goods; Further promote the "internet plus", encourage Internet platform enterprises to cooperate with cultural relics units and tourist resorts, and explore new modes such as traffic conversion, experience payment and service operation; Promote the application of 5G+4K/8K Ultra HD in the performing arts industry, build online theaters and digital theaters, and lead the development and transformation direction of the global performing arts industry; Support cultural relics units to cooperate with media platforms and digital cultural enterprises, use digital technologies such as 5G, VR/AR, artificial intelligence and multimedia to develop collection resources, develop a new model of "internet plus Exhibition", create a number of digital exhibition demonstration projects of museums and art galleries, and carry out digital services such as virtual explanation, art popularization and interactive experience to enhance the popularity and convenience of aesthetic education. The party building work is the basic work to give full play to the guiding role of the party in an all-round way, and it bears a key responsibility in the digital transformation and development of the cultural tourism industry.

2. Party building brings together the development of cultural tourism. Today, with the continuous optimization and upgrading of industrial structure, it is the focus of work to enhance the development potential of cultural tourism. To this end, it is necessary to vigorously publicize the spirit of the "two sessions" and the spirit of the 19th National Congress of the Communist Party of China, encourage the cultural tourism industry to condense its wisdom and strength into the implementation of the clear goals of the 19th National Congress of the Communist Party of China, and constantly unify its thoughts and actions into the spirit of the 19th National Congress of the Communist Party of China, thus forming a huge joint force, making overall plans for the development of the cultural tourism industry, and making continuous efforts to realize the beautiful Chinese dream.

3. Party building helps to cultivate talents in cultural tourism. The specific density of regional cultural tourism talents further determines the development channels of cultural tourism industry. The development and innovation of cultural tourism calls for the participation of high-quality talents. The recruitment, cultivation and cultivation of talents urgently need to give play to the educational guiding role of party organizations. In the training of cultural tourism talents, the party organization not only standardized the training direction of cultural tourism talents from the ideological level,