The concept of city brand? What are the specific parts of city brand?

City brand is the core concept that a city transmits to the public according to its development strategic positioning in the process of promoting its own city image, and it is recognized by the society.

The core connotation of brand is to convey the core interests to consumers (that is, what the brand will bring to consumers), and it is the market commitment of enterprises to consumers. City brand is the core concept that a city conveys to the public in the process of enhancing its own city image.

City brand refers to these parts:

According to the holistic, economic or cultural role played by different types and properties of cities at home and abroad, as well as the city's own personality characteristics, we divide urban positioning into the following types.

(1) political card.

The seat of an international organization or the capital of a country. For example, Brussels, Belgium, is the city where the European Union, the North Atlantic Treaty Organization and hundreds of international institutions are located, so it is known as the "European capital"; Geneva, Switzerland is one of the famous international conference centers, and is home to more than 200 international organizations such as the United Nations Office in Europe, the International Labour Organization, the World Health Organization and the headquarters of the International Red Cross.

(2) Economic brand.

This is an international or regional economic activity or capital gathering place or industrial production center. Such as Zurich, Switzerland, is a world-famous international financial market; Detroit, USA is a world-famous automobile industry city, while Argentina is the headquarters of Coca-Cola. The industrial cities I have been to include Jingdezhen, Anshan, Huainan and so on.

(3) Traffic brand.

Relying on the superior geographical location, it has become the transportation hub of domestic or international banks. For example, Frankfurt, France, is one of the most important international airports for porridge; Singapore is located in the Straits of Malacca, connecting the Indian Ocean and the throat of Pingyang. Become the largest container terminal and one of the most important seaports in the world; Zhengzhou and Wuhan, which I have been to, are also important transportation cities in China.

(4) Cultural brand.

It has a unique and ancient cultural heritage and tradition, or it represents the trend of the times and has a prominent position, or modern science and technology education is particularly developed. Venice, hungry in Uidari, is famous for its magnificent medieval architecture, rich historical and artistic treasures and peculiar "small town" style.

(5) Tourism brand.

It refers to a city with tourism as the main pillar of urban economy and the development of military tourism as the fundamental driving force of the city. For example, Lu Lu badminton, the Hawaiian fire slave in the United States, the Pearl of Destruction in the Pacific Ocean, is far more famous than many American state capitals, with a population of less than 400,000, but there are as many as 8 million world tourists coming for the exclusive Range Rover every year.

(6) Habitat brand.

Go to cities with good ecological environment and high quality of life, such as Chengdu, Kunming, Hangzhou and other livable cities.

(7) product brand.

Product market brand mainly refers to a unique product or service industry with the status of "Dragon Capital" in a city, which produces a "country of origin image" with high recovery rate, thus making the products of other related industries in the city gain additional competitiveness in the market and produce market surplus. The different factors that form the city brand mainly include the historical function, cultural background, humanistic customs, regional characteristics, industrial advantages, economic strength, development prospects, similar characteristics or spontaneous identification content of the city.

I hope the above answers are helpful to you. Thank you.