How to charge for taxi LED advertising screen?

In recent years, the collection of taxi LED ceiling light advertising fees has been a problem that has troubled advertising operation companies and caused headaches for many taxi and advertising companies, especially those companies or individuals that are just starting out and have no experience. For this reason, Mingxinliang Technology recommends: If you want to do this when you are a competitor after 2010, I suggest you go to the screen first and hold the "pricing power" in your own hands!

Charging plan one: quarterly charging

It is recommended to charge quarterly; time period charging unit price (yuan/time) 15 seconds 20 seconds Class A period 07:00-09:5011: 00-12:4514:00-15:0017:00-19:4519:45-21:30800 yuan 1060 Class B period 05:00-06:5010:00-10:5012:45-13:5015:15- 16: 5021: 50-22: 50600 yuan 800 Nested advertising type Advertising length Advertising times Period price (yuan/day) A15 seconds 18 times 5:00-23:00 Every hour or half hour or 15 minutes or 45 minutes 1 each times, 18 times throughout the day, 4,900 yuan B, 18 times in 20 seconds, 6,500 yuan. Recommendations for broadcast: a) Rolling screen broadcasting: suitable for narrative advertising content with a large amount of text b) Rolling screen broadcasting: suitable for advertising content expressed in a single sentence c) Fixed-screen broadcast: Applicable to single-sentence advertising content within 8 words. Advertising instructions: Relevant advertising materials provided by advertisers must be true and accurate, and must comply with the provisions of the Advertising Law of the People's Republic of China and the State. The minimum booking for nested advertisements is 10 days, if less than 10 days, the price will be increased by RMB 20. All advertisements are guaranteed to be aired. There is an additional fee for specifying the nested advertising position: 20 for the first position and 10 for the second position; the time period refers to any time within the specified time period. If an advertisement needs to be temporarily suspended due to political propaganda tasks, it is not necessary to obtain the client's consent, but it should be explained to the client afterwards and rebroadcast at the same time period; advertisements that are missed or less broadcast due to computer failure will be broadcast on a 1:2 basis. Provide supplementary broadcast. Due to the need for computer editing, advertisements will always be broadcast within 3 days after the contract takes effect; if broadcast is temporarily suspended, the broadcast fee will still be borne by the customer. The above quotation does not include advertising production fees. If you need our station to produce advertising broadcast tapes on your behalf, you should pay an advertising production fee of 1,000-2,000 yuan depending on the complexity. Advertising production fees include advertising copywriting, typesetting, and production. Advertising contracts must be signed two working days before the advertisement is broadcast. If there are any changes after signing, the broadcaster must be notified in writing two working days in advance. An additional 20 RMB advertising fee will be charged for urgent publication during holidays.

Charging plan two: monthly charging

It is understood that in Shanghai, it costs 300 yuan/month to post an advertisement on a taxi; in Dalian, it costs 100 yuan/month. It is estimated that in Qingdao, it is about 100 yuan/month compared to Dalian. But LED is 24 hours a day, very eye-catching, and the advertising effect is better than stickers. Only one advertisement can be posted, but LED can make several advertisements at the same time every day. Sticker advertising has high labor costs and must be paid to the taxi management department, while LED advertising only requires a one-time equipment investment.

Based on the above analysis, the most conservative estimate is that each vehicle will have 6 advertisements at the same time, and each advertisement will cost 50 yuan/month. The annual income of the car is: 50 yuan x 6 cars x 12 months = 3,600 yuan/year; of course, the advertising income is related to the marketing capabilities of the GPS operator, and the insurance company rebates: after adding GPS equipment, vehicle insurance and driver personal insurance, You can get rebates from insurance companies. Operating fees: If the operation is good, you can charge each driver a monthly operating fee of 10-50 yuan (paid by the taxi company). Equipment deposit: With the consent of the government, you can charge each driver The driver needs a deposit of 1,000-2,000 yuan, which will be returned after three years or when the car is returned, which can partially solve the financial problem.

Charging plan three: daily charging

Based on the above analysis, each taxi charges 1-2 yuan per advertisement per day. Then the annual income of the car is: average 1.3 yuan x 6 cars x 365 days = 2847 yuan/year. Of course, the advertising income is related to the marketing capabilities of the GPS operator.