What is digital marketing

Digital Marketing (Digital Marketing) is the practice of using digital communication channels to promote products and services, thereby communicating with consumers in a timely, relevant, customized and cost-saving manner.

Digital marketing includes many technologies and practices in Internet marketing (online marketing), but its scope is broader and includes many other communication channels that do not require the Internet. Therefore, the field of digital marketing covers a whole host of elements, such as mobile phones, SMS/MMS, display/banner advertising, and digital outdoor advertising.

Theoretical content: The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. Digital marketing will use advanced computer network technology as much as possible to explore new markets and tap new consumers in the most effective and cost-effective way.

Extended information:

Digital marketing features:

Integration: tight integration between the front office and the back office is achieved. This integration is a quick response to customers’ personalized needs. the basis of. It can realize everything from product information to payment and after-sales service, so it is also a full-process marketing channel. On the other hand, enterprises can use the Internet to design, plan and coordinate the implementation of different communication and marketing activities in a unified manner to avoid the negative impact caused by the inconsistency of different communication.

Personalized services: Digital marketing provides personalized products according to customer needs. It can also track each customer's sales habits and hobbies and recommend related products. Promotion on the Internet is a low-cost and humanized marketing method.

More product information: The Internet can provide detailed specifications, technical indicators, warranty information, usage methods, etc. of current products, and even provide answers to common questions. Users can easily find products, prices, brands, etc. through the Internet.

Greater choice: Digital marketing will not be limited by shelves and inventory, providing a huge ballroom for product display and sales, giving customers almost unlimited choice.

Baidu Encyclopedia-Digital Marketing