Comprehensive application of QR codes

Two-dimensional barcodes have the characteristics of large storage capacity, high confidentiality, high traceability, strong damage resistance, high redundancy, and low cost. These characteristics are especially suitable for forms, security, tracking, Licenses, inventory, data backup, etc. Raw material suppliers conduct batch management when providing raw materials to food manufacturers, and enter the original production data of raw materials into the QR code such as manufacturing date, expiry date, place of origin, producer, genetic combination, and whether pharmaceuticals are used. And print a label with a QR code, paste it on the packaging box and hand it over to the food manufacturer. When food manufacturers put raw materials into storage, use a data collector to read the QR code and obtain the original production data of the arriving raw materials. From this data, you can immediately confirm whether the delivered product meets the manufacturer's purchasing standards. The raw materials are then put into storage.

Make recipes according to the day’s production plan. According to the production plan, employees extract the necessary raw materials from the warehouse, weigh and subcontract according to the weight of various raw materials according to the requirements of each batch, and paste a label with a QR code on the subcontracted raw materials. The code contains Information such as raw material name, weight, input sequence, raw material number, etc.

According to the production plan instructions, print the signboard with the QR code and place it in front of the production line. Work instructions are entered into the QR code on the billboard. When mixing and inputting raw materials, use a data collector to read the code on the signboard and the QR code on each raw material according to the work instructions to confirm whether the input is correctly made according to the production plan and record the information on the use of raw materials. In each inspection process after the input of raw materials, the data collector is used to enter the inspection data recorded manually in the past, eliminating the need for manual recording. The data logged in the data collector is uploaded to the computer, and the computer generates raw production data, making it possible to track products and raw materials, getting rid of the previous management method of using paper. Use this database to publish product raw material information to consumers on the Internet. Mobile electronic menu:

Create a mobile electronic menu for merchants. Restaurants can easily enter information such as catering culture, dish introductions, etc. according to relevant guidelines. Users scan the QR code to obtain the jump link of the mobile website to obtain relevant information about the merchant.

Application scenarios: various promotional posters, brochures, table signs.

Business interests: ① Solve the problem of customer loss and customer complaints caused by waiting for tables and meals;

② Differentiated marketing, improve user experience level, and enhance brand competition Power;

③Through electronic menus, restaurants will gain wider attention and word-of-mouth publicity.

④ Improve waiter work efficiency.

Consumer benefits: ① You can use the electronic menu to determine what you want to order today before dining in the store, saving time in ordering;

② After scanning the QR code, the electronic menu can be permanently saved on the consumer’s mobile phone Here, guide consumers to consume again. Menu information merchants can update in real time, once promoted, long-term profits;

③ Understand the dishes in more detail and choose dishes that suit your own taste. "Mobile supermarket with QR code as the entrance" is a symbol and product of the widespread application of mobile terminals and the maturity of e-commerce models. "Mobile Supermarket" has pushed mobile e-commerce to a new level. It mainly researches and develops mobile transactions and merchant marketing applications based on mobile terminals. It uses QR codes as a channel to enable consumers to quickly browse real products and shop anytime and anywhere. In addition, the project will also provide a variety of applications to support merchant marketing, using a simple, efficient, safe and convenient innovative marketing model to solve new customer development, old customer maintenance, mobile e-commerce, membership marketing, discount promotions, new product promotion, Traditional marketing dilemmas such as the interaction between customers and merchants save corporate costs and provide integrated solutions for merchants' advertising, sales, promotions, activities and customer feedback information collection.

In China, Zhengquan Yitui, a product developed by Guangdong Zhengquan Technology Co., Ltd. to realize a "mobile supermarket with QR code as the entrance" for corporate merchants, can provide corporate merchants with A mobile e-commerce platform that integrates functions such as exclusive QR codes, APPs, corporate websites, dedicated network spaces, domain names, communication platforms, purchase and sales platforms, and payment systems. Merchants can integrate the required corporate information, product introductions, and promotional activities. It is uploaded to the backend in the form of images, text, audio or video to form an independent and permanently effective QR code, which facilitates customers to fully understand all the information of the merchant and creates a mobile supermarket for the merchant.

Scan the QR code to enter the mobile website

Use the QR code scanning software on your mobile device to directly scan the QR code to enter the merchant’s mobile website and click on the product you like, that is You can complete ordering and payment, realizing the fashion concept of easy shopping. Analyzed from the perspective of solving problems for enterprise merchants and industrial development, the implementation of "mobile supermarket with QR code as the entrance" makes the sales of enterprise merchants more specific and clear, and the marketing more convenient and accurate. Enterprise merchants invest very low costs and get good results. The marketing promotion effect is a one-stop solution to the various marketing dilemmas of corporate merchants, driving the growth of corporate income scale, and is expected to directly or indirectly increase the revenue of enterprises by 20-80%.

From the perspective of solving consumer consumption needs, "mobile supermarket with QR code as the entrance" is a consumption revolution that will change consumers' consumption habits and make mobile shopping authentic and reliable. , allowing users to participate in the marketing process as a link in the industry chain, enabling two-way communication and proactively achieving precise positioning of consumer groups. QR codes can also be made into electronic coupons. An eye-catching QR code on promotional materials, coupled with a simple slogan such as "Scan money and get discounts" can attract consumers to take out their mobile phones and scan the code. Find out. People are full of curiosity and pursue benefits. This way of scanning QR codes to obtain coupons and enjoy benefits can not only enhance the interaction between consumers and merchants, but also increase consumers' interest in merchants and deepen their impressions.

Compared with ordinary paper coupons, QR code electronic coupons also have the advantages of saving printing costs, enriching promotional content, and being easy to "carry". Once printed, paper coupons cannot be changed. When promotions change, the coupons must be reprinted, which is a huge expense. The unique QR code of Zhengquanyi Twitter supports the change of discount content at any time, but the QR code itself always remains the same, and the content can be combined with various forms such as graphics, text, audio, video, etc., and can also be directly linked to the merchant. Exclusive website to make coupon information rich and colorful. Such QR code electronic coupons not only facilitate merchants' management of coupons and maximize the promotional effect of coupons, but also facilitate consumers to store coupons directly in their mobile phones, avoiding the need to carry them in their bags every time they go out. The troubles filled with various coupons make consumers feel fashionable again. 1. Graphic promotional materials: Merchants can print QR codes on newspapers, magazines, books, posters, flyers, coupons, billboards, X display racks, product packaging, personal business cards, etc., which not only saves material costs, but also maximizes the amount of information. ization; it can also lead the trend, achieve rapid acquisition of information, and convenient storage.

2. Video advertising: cleverly embed QR codes on TV, videos, and advertisements to break through time and space constraints, achieve information extension, and form audience interaction to expand communication effects.

3. Online promotion: Publish QR codes on corporate websites, advertising banners, Weibo and other media to coordinate with online promotions. QR code DM is to print a QR code pattern on the DM. Scan the QR code to link to the Internet, which may be in the form of pictures, videos or links. This mode of communication can be used by people when users are eating, riding in cars and in the bathroom. Use fragmented time to disseminate the advertiser's information and achieve the purpose of precise marketing.

For example, QR code tissue DM. In places with densely populated areas such as train stations, subway stations, university campuses, scenic spots, etc., users can receive a pack of free, beautifully printed color tickets through an App and by scanning the QR code in front of the screen of a self-service smart terminal. tissue. Each pack of tissues contains 10 sheets with advertisements for 10 different customers printed on them.

By scanning the QR code above, users can also reach the advertiser's official website, Weibo, WeChat public account and other online platforms. QR codes are not only for commercial use, but also have a role in display and promotion for individuals.

For example, a painter can print a QR code on his works, and information about the creative process, publishing albums, holding art exhibitions, etc. can be seen at a glance; if he is an acting star, he can print a QR code on his publicity. , fans can enjoy all the works and photos of the star, and can also post their latest information! QR code conference service is another application of QR code technology in mobile business services. It is mainly used for QR code conference sign-in.

Mainly include:

Before the meeting: QR code MMS/SMS invitation letter, MMS conference directory, guest check-in arrangements, meeting agenda reminder, SMS warm reminder

During the meeting: QR code sign-in, MMS coupons, SMS lottery, SMS interaction, agenda reminder, dining arrangements, etc.

After the meeting: MMS journal, post-meeting thank you

Great It improves the efficiency of meeting sign-in. Since the sign-in QR code MMS recognition terminal device will always transmit the meeting records to the QR code sign-in recording platform through GPRS, the participation in the meeting and the effect of promotional activities can be clearly analyzed, and the meeting can be truly realized. The closed loop of marketing, from conference hosting invitation to final participation, will be recorded very efficiently. This is a conference check-in form that will be popularized in the future. It is not only efficient but also low-carbon. It is a major innovative application in the field of mobile commerce. In September 2014, the Huxi Campus Library of Chongqing University launched the "QR code seat occupation" function. Pick up your mobile phone and scan the QR code on the table, and you can easily get a seat, and it is "limited time" so that "everyone has a seat."

There is a "Reading Room Seat Occupation" function in the "Major Micro Picture" public WeChat. After entering this section, students can choose the library and reading room they want to go to, select a time period, select an empty seat according to the reading room navigation map, and reserve a seat. After the reservation is successful, they will receive a WeChat notification.

Students need to arrive in the reading room 5-10 minutes before the scheduled time and scan the QR code of the reserved seat on WeChat to verify. If the reservation is not verified after 10 minutes, the seat will be cancelled. The traditional O2O business model can guide online users to offline consumption. For merchants, this is more like a short-term online promotion activity because users do not need to register first and then consume like online ones. , so for users, this type of consumption is mainly a "one-time consumption behavior". More importantly, there is no overall database that can record the actual consumption data of offline merchants under the traditional O2O model. .

Background 1

QR code check-in has gradually appeared in some important meetings. Participants only need to call up the QR code voucher information received before attending the meeting on their mobile phones, and the verification is passed. Sign in is complete.

Electronic sign-in solution

The QR code sign-in system is a new product for mobile data services in the "voucher" category. It is a mobile QR code reading application and is a modern mobile Communication technology and QR code encoding technology are combined to encode the content of traditional vouchers and holder information into a QR code graphic, and send it to the user's mobile phone through SMS, MMS, etc. When used, through a dedicated The code reading device can read and verify the QR code graphic displayed on the mobile phone. Its biggest features are uniqueness and safety. It not only saves costs, but more importantly, saves time, improves efficiency and is easy to use. It is also very environmentally friendly and fashionable.

How to detect QR codes efficiently: Before attending a conference or exhibition, the organizer only needs to send an electronic invitation letter (MMS, SMS) containing a QR code to the participants through the system. This QR code contains Conference information, used as exhibition sign-in voucher. When checking in at the exhibition, participants only need to bring their mobile phones to easily complete the check-in, which brings a new participation experience. At the same time, it also avoids the embarrassment of the organizer being in a hurry when verifying information on site. It is also very safe and can effectively verify identities and eliminate intruders by mistake. When the information of the participants is verified, it is transmitted to the system database through the wireless communication system, so that the participation in the exhibition is clear at a glance, which facilitates the statistical work of participation after the exhibition.

The entire process is fully electronic, using mobile phones as admission tickets, realizing the informatization of conference sign-in.

Background 2

It is tailor-made for some real estate companies, automobiles, home furnishing brands and other businesses that are preparing to launch outdoor media advertising, so that consumers can feel the experience through experiential marketing solutions Commodity value, thereby generating purchasing behavior, boosting corporate sales and development.

Advertising media system solution

Browse the merchant's official website, the event theme page will jump quickly, and scan the QR code to browse all the merchant's products and information, allowing users to quickly understand all the complete information about the advertisement.

Browse the merchant’s Weibo, eliminating the tedious process of typing and searching, quickly follow, accumulate fans in new channels, and constantly browse the merchant’s Weibo for new product updates.

Some physical mall products can be bought instantly, and shopping can be realized on mobile phones. Whether physical goods or virtual goods, you can buy them instantly. Multiple payment methods make mobile shopping more convenient. Discount coupons, Points are a great gift, just scan the QR code to get it.

Advantages

Integrated marketing (QR code combined with traditional media to infinitely extend advertising content and timeliness; consumers can easily access the Internet and view information in real time on their mobile phones)

Instant interaction (Enterprises can publish surveys, voting, member registration; individuals can participate in surveys, information comments, event registrations, mobile voting, and participate in surveys)

Three-dimensional communication (QR code is the most convenient entrance to the mobile Internet, consumers Online and offline information dissemination at all times; a convenient tool for social media dissemination)

Application fields

Real estate projects, household products, automobiles, scenic spot tour projects, physical stores, etc. , merchants can use QR codes on any promotional media, and users can scan the QR code through mobile phone software to obtain various services pushed by merchants on their mobile phones.

Proposal process

From simple outdoor advertising to the formation of a complete consulting-sales system, outdoor advertising media solutions allow consumers to feel the value of products from print advertising. Accurately locate the intended consumer groups and collect real-time statistics on product attention and sales, allowing enterprises to fully control the effectiveness of outdoor print advertising, and they will be unfavorable!

Background 3

Pfizer (Animal Health Products) Group of the United States, a world-renowned supplier of animal health products, focuses on the research and development of animal health products and the prevention and treatment of livestock, poultry and pet diseases. and therapeutic aspects. Main products: anthelmintics, anti-inflammatory drugs, vaccines, antibiotics and related animal health products.

Facing problems

According to the latest EU recommendations: new safety and hygiene rules apply to all food from farm to table and strengthen supervision of food safety issues, as well as effectively deal with the future food chain possible food crisis. The safety and health responsibilities of producers and operators have been increased. Producers and operators mainly rely on self-inspection mechanisms and modern monitoring technologies for harmful substances to ensure food safety and hygiene.

How to quickly and efficiently detect product information has become a top priority, and accurately detecting product QR code information has become a breakthrough.

Solution

Solution: For the packaging process of the entire production traceability, that is, to collect the traceability information on the QR code label, the first purpose is to ensure the accuracy of the data The second purpose is to ensure the global adaptability of the label.

For online bags and boxes of medicines, the labeling system implements printing. After the printing is completed, the data is collected and tested. After the data is collected, it is reviewed and verified with the database information. After ensuring there are no errors, implement labeling. After labeling is completed, conduct a second review of the items. Ensure that the product is finally completed and can be officially released. All 2D barcodes used for traceability are batch tested by dedicated QR code detection equipment and meet quality standards. Fang, a student from the School of Economics and Management of Beijing University of Posts and Telecommunications, used a pencil to hand-draw a QR code on the postcard. Using the QR code scanning software on his mobile phone, he scanned out a simple love sentence after many attempts: "Xiaosen, I love you.

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First find a website that generates QR codes online, enter the information to generate the QR code, then enlarge the picture appropriately and print it out, draw reference lines, and divide the QR code pattern into individual Small squares and number the small squares within the reference line, then draw a 29×29 small square reference line on the postcard (depending on the specific amount of information), and number it according to the QR code on the paper Blacken the corresponding square, and finally verify the QR code through multiple software.

There is also a man from Changsha who works in Canada. When he returned to visit relatives during the Spring Festival, he used a certain social software. By chance, I met a girl who had a similar life experience to the man. She was an international student at the University of Kansas in Chengdu. During the Spring Festival, the two of them also came back to China for the New Year through a very accidental "shake." From then on, they became acquainted and fell in love. The man even used the QR code to propose to the girl, and finally achieved success.