Graphic design business card signboard course

,

2.

symmetrical

：

Can convey orders

stable

static electricity

Serious and solemn psychological feelings

take for example

,

Left-right or up-down equal modeling

,

I

Scientists call it substantial symmetry.

Left and right or up and down are not completely equal.

,

But when it can also produce a sense of visual symmetry,

,

The feeling of being

Symmetry of perception

.

3.

contrast

：

Compare these two related elements with each other.

,

Such as straight lines and curves

,

Long and short

,

Rough and fine

,

Bright and dark

,

(written) in black and white

,

Big and small

,

Sharp and blunt, etc.

,

Produce strong people and become stronger.

,

The phenomenon that the weak are weaker

And emphasize each other's characteristics.

,

The beauty of contrast comes from contrast.

.

4.

balance

：

Put more than two components.

,

Even configuration to reach a stable state is called equilibrium.

.

Normal balance

Have stability

,

Static feeling

The abnormal balance is unstable.

,

vividness

,

But it is full of emotion.

,

There is more.

change

.

Balance of general modeling

,

Rich colors

,

chiaroscuro

,

size

,

The balance of feelings such as texture.

.

5.

proportion

：

match

,

The most talked about is the golden ratio.

Greek art mostly adopts

1: 1.6 18

To get order.

Change beauty

.

Length ratio

,

Diagonal ratio

,

Two-point ratio

,

Three-point ratio

,

Are conventional ratios.

.

6.

indirect

：

When two components exist at the same time

,

If the features are too strong or too far apart

,

There will be contrast.

If it's all

Can reach an agreement

,

And not exclusive.

,

It has reached a state of harmony.

.

For example, black and white make a contrast.

,

A single gray between black and white.

Color is a kind of harmony.

,

Therefore, harmony can be explained by the golden mean /article-id-355.html7, and there are many unified elements, such as color, shape, direction, lightness and texture. In this respect, it has functional unity and can be explained by domination and subordination; When many opposing elements coexist, there is a phenomenon of rejecting competition, which needs a theme to integrate. With the theme, there is unity, the theme is dominant, and other parts become subordinate.

How to design a business card?

The basic concept of design is that the components of a set interact in a domain, and this function is in a known

Send messages in the background,

This information is conveyed through the visual adjustment and clever handling of elements within the design scope. Basically, these elements are composed of fonts, logos and illustrations, plus the dominant effects of black, white and color. The composition of business cards is usually in the design of business cards. Form, color and pattern are all cut according to the size and shape of CI manual or stationery design, and the content is usually decided by customers. In order to keep the design unconventional

,

We should give full play to the original dynamic structure.

think

,

Make the designed business card different from the general traditional business card. Although the expression of business card design depends on the industry, appeal angle or customer

It varies from household to household.

But that material that make up the picture is usually definite.

,

These materials are important elements of business card design.

,

Call it a name.

Film-designed

[

Intrinsic characteristics

]

1

, belong to the shape of the elements are:

explain

(

Like miniature or decorative patterns

)

symbol

(

Logos of patterns or characters)

store

(

The standard font of goods

,

Also known as synthetic text or trademark text.

)

Decorative frames and shadows

(

Beautify the layout and set off the theme

)

2

, the elements that belong to the text are:

name of the company

(

Including the company's full name in Chinese and English and its business projects.

)

slogan

(

Complete short sentences expressing corporate style

)

name

(

Chinese and English titles and names

)

contact information

(

Chinese and English address, telephone, mobile phone, pager, fax number

)

three

Other relevant elements:

colour

(

The collocation of hue, lightness and chroma

)

arrange

(

The overall arrangement of characters and patterns

)

These are the elements of business card design.

,

Each has a different mission and function. If the strength of these materials is separated,

Decentralized,

act alone

,

Can not give full play to the effect.

therefore

,

How to keep these elements in touch?

,

Give play to the role of unified communication

use

,

It is an important work of layout.

,

Arranging work can be said to be the visual unified design of constituent elements.

Dandan

*

Beautiful feeling

,

grade

The constituent elements are meaningless arrangements.

,

Can beautify the layout

,

And give it a visual arrangement of functions.

,

Is the real purpose of this arrangement.

(

two

)

How to arrange the constituent elements

sometimes

,

When you try to design a business card.

,

If some rules are not applied

,

When integrating different elements, you can

You may encounter some design bottlenecks. Usually, in order to effectively arrange the elements on a business card.

,

Must first pay attention to:

1

And improve the psychological contact effect between the other party and the made business card.

2

, the constituent element

,

Artistic design of visual communication

,

Priority is given to graphic processing.

(

Art of binding and design

)

. Make business cards.

Line design time

,

The problem of composition is the most important.

,

The representative shapes of business card composition are vertical, oblique, concave-convex, cross and flat.

Projection, graphics,

S

There are ten kinds of glyphs, contrasting and scattered. Characters of various shapes are introduced as follows:

1

Upright shape: It has a sense of stability.

This is a strong composition.

The line of sight will go from top to bottom.

2

Oblique: This is a strong and energetic composition.

Due to the tilt angle, the line of sight will be from top to bottom.

Or go from bottom to top.

three

Horizontal form: stable and calm composition

,

The sight will move left and right.

four

Cross: Symmetrical crossing of vertical and horizontal lines

*

composition

,

From each line, down, left and right

,

Or orthogonal skew

*

And become

,

Whether to pay or not.

*

How does the inclination change?

,

The main eye point will be concentrated at the intersection.

5 Parallelism: vertical parallelism, horizontal parallelism, oblique parallelism, etc. Any kind of parallelism will be distinguished and the layout will be divided into two.

Feeling. Horizontal parallelism has a sense of stability than vertical parallelism, and inclined parallelism has a sense of dynamic experience. six

Radial: A variety of situations are unified at one eye point, with diverse and unified visual effects.

7 graphics: the line of sight will draw a circular rotation in writing to attract attention.

8S glyph: Opposing conditions can be unified in a relative way.

nine

Contrast: the power of balance

(

Components of shape and color

)

The kinetic energy.

10

Decentralized form: Although the center of gravity is decentralized,

,

The whole feeling still has a unified atmosphere and effect.

(

three

)

How to change the layout

A good business card should be

,

Can skillfully show the original function and exquisite design of business cards.

The main purpose of business card design is

Impressive, but also can quickly think of their own expertise and interests.

,

Such a striking business card

,

Lively and interesting is often * * *

Point.

Business cards are usually designed with envelope stationery.

Design time

,

In addition to other people's opinions

,

Also refer to other people's business cards.

Because the essence

Midea design

,

Invisible can increase each other's trust.

,

Therefore, the content of business card design should be gradual.

,

The following is a business card design.

Introduction process:

1

Choose the paper that suits your business card.

2

Decide the size and shape of the business card design.

three

Determine the location of the pattern or company logo.

four

Follow the pattern design of envelopes and stationery.

five

Make a series of supplementary designs.

six

, preserve the name and title space.

seven

The logo is the same color and font as envelopes and stationery.

eight

And put forward a variety of design styles.

Designing this course requires the accumulation of experience.

Although I have no design ability.

,

Instead, refer to the business cards designed by others.

,

republish

Surface design

,

It is also a good design method.

Here are some examples of each partner.

,

The same constituent elements

,

Because this design doesn't

the same

,

The style and impression of business cards are different.

1, text design performance

We all know

,

Writing is one of the most intuitive media in human daily life.

,

Change is the disseminator of academic culture.

Body design is to make the spirit of words skillful.

,

And strengthen the charm of the characters. So when roles are used in the design industry,

,

not only

Just to send a message.

,

And has been

[

decorate

]\[

appreciate

]

The function and the function of enhancing the impression.

.

In recent years,

,

Due to the rapid development of advertising and the influence of worldwide design trends.

,

Whether it's an advertising company or an individual.

When engaged in design work

,

Used for business needs or expressing personal design ideas.

,

In addition to variations in printed fonts

It also produced a promise.

Many innovative fonts are decorative and changeable.

[

Hand-drawn font

]

It is to emphasize the lightness and creative interest of writing.

……

wait for

On many premises

,

Ingeniously designed a special font that is completely different from the traditional font.

When designing business cards

,

Industry often affects the performance of characterization.

take for example

,

Soft pen fonts are suitable for use in teahouses.

writing

The theme sources of Chinese character design are: the full name of the company in Chinese and English, the initials in Chinese and English, and the text logo.

……

wait for

,

The glyph includes Vientiane.

,

set up

Design fonts, seal cutting fonts, traditional fonts. Finally, we should pay attention to the coordination of fonts and words.

,

Create an atmosphere of the layout

,

Molding famous brands into another new visual language.

2, illustration design performance

The content of the plan,

The expression of the theme or the focus of the product is expressed in the form of picture books.

,

Its purpose is to explain the text,

Emphasize original safety.

,

And has a complete and independent visual form, which is called illustration.

]

Modern society with frequent commercial advertisements

Pictures are suitable for almost any printed matter with advertising nature.

,

Therefore, the form, interior and skills of illustration have also become widely known.

One of the key points of seeking effect. Selection of illustrations

,

be divided into

[

Real appearance

]

and

[

abstract

]

Two kinds. Designers should consider universality when creating.

Or representative.

,

In order to arouse the brain to analyze data.

,

Select the element from which you want to remove cyanine.

,

Shape,

Combination of color creative skills

Induced elimination

Fei da Ji zhi visual sense

,

Have a * * mood for illustrations.

therefore

,

Illustration is one of the elements of business cards.

,

Form a character to attract visual attention.

Ask for material. foremost

,

Illustrations can directly represent the structure or industry of a company.

,

Convey an understanding of the advertising content.

[

Reading effect

fruit

]

3, color design performance

Color is a complicated language.

,

It expresses joy and sadness.

,

Sometimes people will be elated, and sometimes they want to shock people.

Dynamic spirit

,

In addition to visual effects.

,

Color also affects sensory organs.

,

Because yellow is reminiscent of acid.

,

subdued colour

It's touch.

,

A very fragrant color was smelled.

,

It can prove how complex and diverse the influence of color on people's psychology and physiology is; therefore

When business card designers are busy with the conventional combination of colors

,

It is best to know the corporate image of each company first. Color is a combination.

medium

,

Intensity of color

,

This is not the size of the area.

,

But the influence of rule configuration;

hue

,

So from the characteristics of color,

,

It can also be obtained according to the hue size and position relationship.

Color taboos that modern people no longer care about.

,

Turn to the pursuit of individual colors.

,

As long as it can be combined with the strong feelings of consumers.

,

Can successfully master the application of business card color; On the other hand, if we don't make full use of the power of color on people.

,

Or wrong.

The color is wrong.

,

No matter how good the arrangement is.

,

Can't draw everyone's attention to the content of the business card. So when choosing the primary colors of business cards

When the color of the paper label

,

Must cooperate with the design creativity and think carefully.

,

Otherwise, the spread of business cards.

,

May lead to the shape of an individual or company.

The destruction of elephants.

4, decorative frame, sunshade design performance

Decorative frame and shading are the elements of graphic design; It is not an essential material in business card design.

,

Most of them are decorative.

Purpose.

Business card design should first attract the attention of the other party.

,

In this way, the other party can concentrate on understanding the contents of the business card; therefore

,

Order one on the business card.

Clear lines or shadows are sometimes defensive.

,

Sometimes accompanied by war.

Make love.

If a decorative frame is used.

,

The role of decorative frame in layout is

Control the opponent's field of vision

,

Achieve the purpose of understanding the content; But if the molding strength of the decorative frame is too strong

,

Will continue to stimulate readers.

eye

,

Divert your attention. therefore

,

The decorative frame of a business card should have no resistance.

,

Flexible cord is preferred; Then induce eye movement.

The inner theme is the main melody.

Because the decorative frame and bottom spinning are mainly for decoration.

,

In the application of color, we should take the principle of not affecting the text effect; May the Lord,

Distinguish between secondary relations.

,

Working alone to get a clear business card.

,

otherwise

,

Text and decorative frame,

The shading will get mixed up.

,

Form the opposite effect in reading.

5, color block design performance

generally speaking

,[

color lump

]

and

[

face

]

and

[

shape

]

Closely related to the owner.

take for example

,

We drew a picture.

[

square

],

At this moment

wait for

,

This square has not yet formed an impression in our consciousness.

,

But when we paint this square black,

,

rule

The surface consciousness is gradually enhanced.

,

therefore

[

Tuman

]

It often has its significance in the formation of surface consciousness.

It can be seen

,

In the shape of ...

Consciousness is established before.

,

The superficial consciousness is established at the back.

,

They also consciously move with each other.

,

This means seeing

Liaoxing

,

Then there will be a face.

,

finally

,

Color patches exist naturally.

Color patches can be divided into geometric shapes and non-geometric shapes.

usually

,

Geometric cities are simple and concise,

A feeling of activity.

,

But if it

When the combination is too complicated

,

These features are easily lost.

Non-geometric color block

,

It can also be divided into organic form and accidental form.

Natural existence

Existing image

,

It is called the organic form.

What happens by chance is called a natural shape.

,

Also known as unexpected graphics.

In the design of business cards, color is the main performance.

[

golden ratio

]

It is a commonly used equal ratio segmentation design. The golden ratio has been

The visual beauty of rational data proportion is stable, lively and balanced, which is the best point and proportion of visual design.

On the page

When composing music

,

Just use the mysterious principle.

,

The visual effect can achieve a stable and beautiful picture. Golden ratio

1: 1.6 18

、

3:5

、

5:8

、

8: 13

、

12:2 1

、

55:89

6, the design performance of printing processing

In order to make the effect of business card design better

,

And the pursuit of the best visual sense.

,

Printing processing methods are often varied.

,

at present

Describe the common processing methods in business card design as follows:

1

Polish: Business cards can increase patience and beauty. Generally speaking, the common method of polishing business cards is to use ordinary resin.

(National Intelligence and Security Agency)

、

Apply plastic oil

(PV

answer

Installing plastic film

(PP

or

Polyvinyl chloride)

Install matte plastic film, etc.

,

The above way

,

The fineness of printing can be improved.

2

、

Scroll type:

That is, molding.

,

Cut business cards into irregular shapes with a steel die cutter under pressure.

,

Most of these business cards are different in size from traditional business cards.

measure

,

There is great variability.

three

Press a convex and concave pattern on the paper.

,

So as to increase the tactile effect of its surface.

,

This kind of business card often has a visual sense of relief.

four

Commonly known as punching in. Similar to the perforation of loose-leaf picture books

There is an imperfect beauty.

five

、

In order to enhance the visual effect of the surface

,

Heat words or patterns with stamps and press them with gold foil.

Silver foil and other materials

,

Form gold,

Silver lamp

Special luster

Although in lithography,

,

And gold and silver ink.

,

But the printing effect of ink

,

It can't be like the effect after bronzing.

The fruit is bright and beautiful.

,

Show the sense of value of business cards