2022 Catering Women’s Day Marketing Plan

2022 Catering Women’s Day Marketing Plan 1

1. Purpose of the event:

To increase the festive atmosphere, improve guest satisfaction, and promote the hotel’s reputation

< p> 2. Event time:

March 7th to 9th

3. Event theme:

Women’s Day, *** with you share!

4. Event location:

Catering, guest rooms, tea bar, various areas

5. Scene layout:

1. Outdoor LED ：Thank you for Women's Day, welcome!

2. Put up promotional display racks in the lobby and the 19th floor

6. Activity content:

Catering Department: (March 79)

< p> 1. In the VIP department, you will receive a free dish for ladies, a 40% discount voucher for copper hot pot on the first floor (effective the next day, and ends on the 15th of this month), and a bowl of beauty soup (note: the mobile phone number ends with 38 digits) can once again enjoy a 10% discount or female customers with a birthday on the same day can enjoy a 10% discount with a valid ID);

2. Summer Palace on the first floor will give a 40% off restaurant voucher (effective the next day, Deadline is the 15th of this month);

3. On the 19th floor, each woman will receive a ten-yuan voucher (effective the next day, deadline three days);

Housekeeping Department : (March 8)

1. Female customers with a birthday on that day can enjoy a 32% discount on standard rooms with valid ID (excluding additional consumption);

2. Check-in Guests (female only) can enjoy a free exquisite fruit platter;

3. Preferential processing of stored-value cards: Women apply for stored-value cards and deposit 500 yuan → spend 550 yuan; 2,000 yuan → spend 2,300 yuan Yuan; deposit 5,000 yuan → spend 6,000 yuan; deposit 10,000 yuan → spend 12,000 yuan; (handled in the front hall, no consumption area is limited)

Tangba: (March 8)

During the event, female guests will receive free beauty tea (chrysanthemum tea);

Each district:

The first 38 female customers to the hotel will receive a Tiffany beauty salon card worth 358 yuan. One ticket (the event is 3, 7 and 9 days) issuance method: guests can collect it at the front desk with valid proof of hotel consumption;

7. Advertising:

1. Printing and publicity Order; (2000 copies)

2. Before the event, the hotel will use text messages to promote the content of the event to guests;

3. Outdoor LED, exhibition racks in the lobby, 19th floor, and elevators

4. Find sponsors and organize social activities to facilitate mutual promotion in the future and increase hotel profits;

8. Specific work:

Front office Department:

1. Responsible for issuing partner vouchers (all guests receive valid proof of hotel consumption) and registering;

Catering Department:

1. Do a good job in service and reception;

2. Prepare the ladies’ dishes as gifts;

Marketing Department:

1. Design the publicity layout and display racks of each district 2 (lobby, 19th floor); edit mobile phone text messages and send them in bulk; (completed before March 5);

2. Follow up the overall activities and coordinate various matters; look for cooperative sponsors;

3. Make various types of vouchers and coupons according to the content of the activity;

Each department: learn and master the content of the activity plan and promote it to all employees. 2022 Catering Women’s Day Marketing Plan 2

International Women’s Day is a festival established on March 8 every year to celebrate the important contributions and great achievements made by women in the economic, political and social fields. .

In order to increase the festive atmosphere and let everyone know how to care for women, learn from women, praise women, be proud of and enjoy their dedication, our Yongli Catering has specially launched the "Beautiful Women's Day, Yongli Meets" activity:

1. Event time:

March 8, 20xx

2. Event location:

Yongli Food City, Yongli Seafood City, Yongli Food and Seafood Plaza, Yongli Fal Spring

3. Activity theme:

Beautiful Women’s Day, Yongli is happy to meet

4. Activities Content:

Activity 1: Each store will promote three to five spring beauty and health dishes according to its actual situation during the activity, and display them on the booth.

Activity 2: On March 8, the first 38 female customers who come to our store to purchase will be given free small gifts, beauty soup, etc. according to their own store conditions. Each store must register and keep financial records.

Activity 3: Use the SMS platform to send Yongli Catering Women’s Day event information to steadily maintain old customers. The text message content: “Beautiful Women’s Day, Yongli is happy to meet you! In this warm festival, Yongli Li Catering celebrates Women's Day with beautiful food! Various health and beauty packages are presented wonderfully."

Activity 4: Hang banners at the entrance of each store with the content: "Beautiful Women's Day, be brave. Happy to meet you."

I am the greatest woman, the happy red wolf. Visitors will take photos, micro-videos or photos of their husband doing daily work during the interaction (whether it is his silhouette cooking, his back washing dishes, or taking care of his children, as long as it is a photo of his husband doing housework, such as washing clothes, mopping the floor, etc.). Clean up the house, etc.) and send it to Moments and take a screenshot to the scenic spot’s WeChat (wts_6688) or Weibo and @Xishuangbanna Wangtianshu Scenic Spot. Go to the event awards office (near Wangtian Tower) and pass the verification by the staff to get a beautiful gift. (3). During the activity of taking mom to Wangtianshu, Wangtianshu launched a parent-child activity of taking mom to Wangtianshu to make mothers happier and more beautiful. Accompany your mother on a hike in the tropical rainforest, challenge the thrilling canopy corridor or glass covered bridge, help her take photos in the scenic area to capture beautiful and happy moments, bless your mother and make wishes, write the words you want to say to her most, help her carry her bag, etc. , after publishing through WeChat and Weibo, go to the event awards office and pass the verification by the staff, and you will get a beautiful gift. 2 lucky families will be selected on-site through WeChat every day, and a set of scenic parent-child cultural shirts (three-piece set) will be given as a gift. 5. Notes

(4) During the Rainforest Feast Discount Promotion, the Weimeiya Rainforest Restaurant in Wangtianshu Scenic Area will launch a discount reservation promotion for guests who reserve the first 10 tables (standard 400 yuan/table or more) every day. You can enjoy a 20% discount. In addition, the Yulin Restaurant will also launch a buffet service at 30 yuan/person. You can choose from a variety of dishes, so that you can spend a happy holiday here with the delicious food and beautiful scenery! 1. Each store will train its employees on relevant knowledge. Take the initiative to remind guests when they are dining that day and send them holiday blessings.

2. On the day of the event, coupon activities and point card activities will be carried out normally.

5. Relevant requirements

1. The planning department is responsible for making banners and delivering them to each store before March 7.

2. Each store must submit the list of new customers to the company's planning department on March 9, so that the planning department can return to the customers in a timely manner to understand the progress of each store's activities. 2022 Catering Women’s Day Marketing Plan 3

1. Activity theme:

Women’s Day Health and Beauty Season

2. Activity purpose:

Taking the International Women's Day on March 8 as an opportunity, we will join hands with top beauty institutions to target target customer groups, drive holiday consumption, and give back to high-end hotel guests and urban ladies, expand corporate influence, and enhance the hotel's brand image.

3. Event time:

March 8th to March 10th

4. Event location:

Western restaurant on the first floor

5. Activity content:

1. Promotion policy:

From March 8th to March 10th, one man and one woman will have lunch and dinner in the hotel’s western restaurant , free for ladies;

On March 8 and March 10, for dinner at the hotel’s western restaurant, ladies will be given a beauty-beautifying dish of papaya and stewed blood clams, and gentlemen will be given a serving of abalone in a side dish.

From March 8th to March 10th, the prices of Chinese food and dinner in the hotel’s western restaurant will remain unchanged.

2. Product adjustment: The dishes mainly focus on women’s beauty, beauty and skin care products, focusing on wild scallops, Dalian sea urchins, Dalian abalone, Alaska king crabs, tiger crabs, rare shellfish and Norwegian shellfish. Salmon and other seafood.

3. Customer source structure: Cooperate with the top beauty institution Mesmer to fully enjoy customer resources; invite hotel VIP customers and members; each sales representative invites at least five pairs of customers to dine.

4. Cooperation activities: The beauty agency company will hold a special lecture on "How to Be a Beautiful Woman" at the International Conference Center on the fifth floor of the hotel at 14:30-10:10 on March 8. At least 50 of its own members will be invited to come. To participate in the event, the hotel sales department invites customers to participate and listen for free.

6. Promotion channels:

1. Promotion by the room reservation department and front desk, POP promotional advertisements at each hotel business point;

2. Production of promotional leaflets, The sales department and catering outlets will strengthen promotion and promotion;

3. Use the hotel website, Weibo, WeChat, etc. to release promotional information and promote Women's Day activities;

4. Use the SMS platform Promote promotional activities for hotel VIP customers and members. 2022 Catering Women’s Day Marketing Plan 4

1. Event Time

March 8

2. Event Content

(1) On March 8, female customers who consume at xx Catering Store on that day can receive a free bottle of beauty and beauty drinks at each table. (Walnut peanut juice, corn juice)

(2) On March 8, female customers who have a birthday on that day can get a birthday gift prepared by the hotel for you with a valid ID card when spending money at xx Catering Store. . (Exquisite small gifts)

(3) On March 8, ladies’ groups that spend more than 500 yuan at xx Catering Store on that day can enjoy a 20% discount.

(4) On March 8th, customers who spend more than 1,000 yuan at xx Catering Store on that day can get as much as they want for free!

(5) Female customers who make purchases on the same day can enjoy the lottery once, and the winning rate is 100%. (Small gifts)

(6) Female guests who spend the same day can enjoy a 10% discount in the restaurant and receive a free premium fruit plate.

(7) Women born on March 8 can enjoy a special discount of 20% off the entire order with their ID. In order to celebrate the arrival of the "International Women's Day" on March 8, xx Hotel Co., Ltd. has launched a big surprise for female consumers - from March 3 to March 8, all female customers who come to the xx Catering Head Office for consumption, All are given a special copy of xx. ("Papaya Soup", "Aloe Vera Beauty Porridge" and other beauty-related dishes) Note: As long as there are women at each table, you can participate in this event. The xx given away is given per table, not per person. Beauty care for men is also very important!

Alliance cooperative merchants sponsor: It’s great to be a woman---you have the opportunity to enjoy various free services provided by the following merchants when you enter the store! xx Beauty Women's Club - Free xx health room---new idea of ??health and beauty! xxSPA Women's Club - Free SPA experience - Believe in professionalism and determination to be beautiful!

xx Fitness Club---Free fitness card--the first comprehensive fitness club! xxKTV---a large box for the evening show with xx yuan---let's go singing!

French red wine---free tasting of red wine, buy one get one free----Tasting red wine is to taste life! SMS promotion: xx Catering Store celebrates "Women's Day" and launches the theme activity of "eating healthy food and becoming an attractive woman", and specially invites alliance merchants to jointly create attractive women. Private rooms, SPA, and red wine are full of surprises. Tel: xx2022 Catering Women’s Day Marketing Plan 5

1. Event time:

March 8th

2. Event content:

(1) On March 8, female customers who consume in the catering department on that day can receive a free bottle of beauty and beauty drinks at each table.

(Walnut peanut juice, corn juice)

(2) On March 8, female customers who have a birthday on that day can get a birthday gift prepared by the hotel for you with a valid ID card and consumption at any point in the hotel. . (Exquisite small gifts)

(3) On March 8, women’s groups who spend more than 800 yuan in the catering department on that day can enjoy a 20% discount.

(4) On March 8, customers who spend more than 1,000 yuan in the catering department on that day can enjoy a 15% discount in hotel nightclubs and restaurants. (Nightclub discount time: 14:00-18:00)

Event time: March 8th

Event content:

1. On that day Female members and agreement customers who stay here can enjoy a special discount of 120 yuan. (Standard room or single room). And at the same time enjoy the preferential policies of the original agreement. (Limited to one room per person)

2. All female guests staying in the full-day room on the same day can enjoy the lottery once, and the winning rate is 100%.

3. All female guests staying on the same day Guests can check out as late as 14:00.

4. Female guests who check in on the same day can enjoy a 12.2% discount in the restaurant and a free fruit platter.

5. Women born on March 8 can enjoy the amazing special price of 88 yuan per room with their ID. 2022 Catering Women’s Day Marketing Plan 6

Sofitel Hotel

Time: During March 8th, the details are unknown

Price: Unknown, buffet lunch and dinner coupons The promotion of buying 7 tickets and getting 3 tickets free can also be used during the Women's Day. During the Women's Day, we specially launch a series of special dishes for female friends, and the self-service low-fat dishes help to lose weight.

The contents include apricot-flavored dragon whiskers rolls, bamboo fungus and jade basin bright ingredients, etc., among which a large number of American almonds, bamboo fungus, winter melon and other ingredients suitable for women's weight loss and beauty are used.

Beijing-Min Center Hotel

Time: March 8th

Price: Lunch is 108 yuan for adults and dinner is 138 yuan

Launched the Women's Day Fruit and Vegetable Banquet event, the fruit meal is very good for the skin.

A variety of beautifying fruits and vegetables are made into delicious dishes for ladies to eat. On that day, there are various choices such as fruit beauty dishes, vegetable delicacies, and nourishing and healthy bacteria.

Fuyou Days Hotel

Time: March 8th

Price: Unknown Customers enjoying lunch and dinner at the Yixuan buffet restaurant on the first floor , you can enjoy a 30% discount; the hotel also provides Chinese-style dining around the table, as well as private dining services for entertainment venues such as activity centers, gyms, billiard rooms, etc.; ladies who come to dine at the hotel will each receive a carnation as a gift.

Jinyan Hotel

Time: March 6th to 12th

Price: Unknown A series of "black" foods have been launched. Eat sesame seeds to beautify your hair

It is understood that black food has the effect of nourishing the skin, beautifying and darkening the hair, and is an excellent dietary choice for women. This time, the Golden Goose Hotel is managed by a French Le Cordon Bleu chef. All dishes are made with imported olive oil. A series of black food including Dadengtou water seaweed, black sesame stewed snow clam, black sauce ramen, Burmese black rice, etc. are available for you to choose from. Taste, as well as salmon, abalone, raw fish, pizza and other classic delicacies... In addition, if four adults dine, one female friend will be free of charge; during dinner, you will also receive a nourishing treasure "Sea Cucumber with Abalone Sauce" share.

Sheraton Hotel

Time: March 6th to 8th

Price: Dinner is 218 yuan per adult, lunch is probably the usual price

p>

The Hailang Pan-Asian Restaurant on the second floor launches a weekend seafood buffet dinner. Diners can taste crayfish, baby abalone, Alaskan king crab legs, geoduck and other seafood, as well as special seafood soup, cooked Most of the ingredients are high in protein and low in fat, so that beauty-loving ladies can not only satisfy their appetite but also take into account their health.

Marco Polo Hotel

Time: Women’s Day, details unknown

Price: Lunch 128 yuan per person, buffet dinner 208 yuan per person.

That night, ladies can also enjoy the "buy two get one free" special offer when dining

International Convention and Exhibition Hotel

Time: March 8th

Price: Unknown, " The lady and the little princess will receive a cup of "Snow Bird Stewed in Coconut Milk" as a gift

Yihaiyuan Restaurant offers bird's nests for beauty, as well as some beauty dishes, stews and desserts. Among them, Liwan Chinese Restaurant has launched the "Snow Swallow Series" dishes for beauty and beauty. Snow Swallow is the stamen juice secreted from the stamens of snow lotus on the plateau. Female friends can taste the two flavors of braised snow swallow wings and fruit stewed snow swallow.

Millennium Seaview Hotel

Time: March 8

Price: Unknown, you can also enjoy a 30% discount when booking a buffet dinner for 2 people or more

During the March 8th Festival, a new theme buffet dinner happened to be launched, and the Sunday theme was a collection of European delicacies. The Longyuan Chinese Restaurant of Millennium Seaview Hotel launches "Beautiful Papaya Juice Guanyan" specifically for ladies. Bird's nest and papaya, both are excellent items for beauty, and the taste is tender and delicious. On Women’s Day, 20% off for reservations.

Powerlong Hotel

Time: The evening of March 8th

Price: Unknown, every woman who enjoys the buffet will get a lottery ticket

< p> If you want beauty, health and cost-effectiveness, we create healthy and beauty-themed food for ladies: the Chinese buffet includes soft-shell turtle and black-bone chicken cup with wolfberry, oily deep-sea fish fillet, tendon with abalone sauce, and abundant grains; the Western buffet also has stuffed seafood Papaya, durian salad, crispy beef tenderloin.

Xianglu International Hotel

Time: March 8th

Price: Unknown Ladies dining at Mingchun Tea House can participate in lunch or dinner coupons As part of the “buy ten, get three free” promotion, you can get a holiday health check-up package worth 618 yuan for an additional 280 yuan; if you book more than 5 tables at Luyuan Chinese Restaurant, you will get a free physical check-up package, as well as free red wine and soft drinks. .

Ramada Changsheng Hotel

Time: From now until March 8

Price: Lunch 68 yuan, dinner 118 yuan, ladies enjoy 15% off ; On March 8th, holders of the Peony All-Access Card will receive a 20% discount and a free tiramisu

We have launched papaya stewed snow clam, aloe vera salad, freshly squeezed juice and other fruit delicacies. 2022 Catering Women’s Day Marketing Plan 7

1. Activity theme:

Female compatriots who have long struggled in the kitchen, struggled to care for children, struggled at work, and even struggled in civil affairs , you have worked hard, and I wish you a happy Women’s Day!

2. Event time:

March 8 (in case of rain, the event will be postponed and the specific time will be notified later)

3. Event content

(1) Festival opening ceremony and interaction with thanksgiving blessings

(2) Speech by the Chairman of the Women’s Federation

(3) Activity competition session

(4) Awarding of prizes and summary of activities

(5) Photos taken at the event

(6) Award settings:

1. First prize: 2 people will receive a value of 800 yuan A foot massage device and a certificate of honor. Second prize: 5 people will receive an electrotherapy massager worth 500 yuan and a certificate of honor. Third prize: 10 people will receive a soup pot worth 200 yuan and a certificate of honor.

2. Commemorative Award: All non-first, second, and third place winners who participate in the event will receive a mobile phone recharge card with a face value of 50 yuan from the mobile company.

IV. Activity Process

(1) Activity Promotion: The office is responsible for all publicity work, including distributing activity documents to each unit and subordinate units, and posting them on the bureau bulletin board Poster notifications and voice notifications through government announcements are made to all departments and subordinate units.

(2) The start of the event

1. The host announces the start of the event, invites guests to take their seats and makes important speeches.

2. Game play session

(1) Hula Happy Spin

Game rules: Each four-person shopping mall competition, no one will receive it separately before the game A hula hoop and a disposable water bottle.

After the game officially starts, the staff will ask each player who is competing to get drinking water in the cup. The winner is the one who drinks the most water for the longest time in a non-stop spinning process.

(2) Stool grabbing

Game rules: A group of 10 people, nine stools, 10 people gathered around the nine stools, the referee gives the order, and the participants follow one direction Turn to grab the stool, and the one who doesn't grab it will be eliminated. If no one is eliminated, a stool will be removed. Repeat, and the winner will be the last person left.

(3) Two Dragons Playing with Pearls

Game rules: Divide into four groups, each family is a group (maximum three people per family), two people hold the balloon back to back and transport it from the starting point When you reach the end point, there is a chair at the end point. After reaching the end point, you have to put the balloons on the chair and pop them, then return to the starting point and continue to clip the balloons. While a teammate is sitting on the balloon, another person can return to the starting point to prepare the balloon. Note: If the balloon falls to the ground or explodes early for other reasons during running, you must return to the starting point and try again. Whichever team bursts 2 balloons first will win.

(4) Tug of war (final match)

Game rules:

①Team division rules: Divide into 6 teams, each team has 10 women, each The team has a captain who is responsible for representing the team in the group draw.

②Competition rules:

1) The competition is divided into three stages: knockout, competition and finals.

2) Knockout round: Six teams are divided into three groups. Each team will play in a best-of-three-game system. After each game, the two sides exchange venues. When the winner can be determined in two rounds, the game ends and the winner of each group enters the competition.

3) Competition: The winners of the three groups will compete with the other two groups respectively. The same is the best of three games to determine the third place.

4) Final: The two winners of the competition compete for the championship, which is also a best-of-three game.

(4) The host summarized the competition, and finally sent out sincere holiday greetings and blessings, and took a group photo with the entire audience to mark the end of the event.

5. Staff arrangements:

(1) Early preparation: guest invitation, division of labor, equipment rental, gift purchasing, etiquette training

(2 ) Activity development: on-site order, sound effect adjustment, gift preparation, photography and video recording, and it is clear that the TV station is responsible for news dissemination.

(3) After the event, the staff will assist the venue layout team to tidy up and clean the venue. 2022 Catering Women’s Day Marketing Plan 8

Women’s Day is coming on March 8, 20xx. Women’s Day is a festival for women. Women’s rights and values ??have attracted more and more attention from the whole society, so our hotel is This is a day for women to realize that we respect them and know their value. This is an opportunity for our hotel to brand and build its image.

1. Event time:

March 8

2. Event content:

Catering Department: Launch green and healthy consumption.

1. On March 8, female customers who spend money at the Four Seasons Mandarin Hotel on that day can receive a free bottle of beauty and beauty drinks (walnut peanut juice, corn juice, etc.) at each table. Every female customer who comes to the store is given a carnation flower as a gift.

2. On March 8th, female customers with a birthday on that day can receive a birthday gift prepared by the hotel for you by spending money at the Four Seasons Mandarin Hotel with a valid ID card. (Exquisite small gift), women born on March 8 can enjoy an amazing special price of 20% off the entire order with their ID.

3. On March 8, women’s groups who spend more than 1,000 yuan at the Four Seasons Mandarin Hotel on that day can enjoy a 20% discount.

4. Female customers who make purchases on the same day can enjoy the lottery once, and the winning rate is 100%. (Small gifts)

5. Female customers who make purchases on the same day can enjoy the lottery in the restaurant 10% off and a free premium fruit plate. Kitchen Department: Create a menu of green, healthy and beauty-friendly dishes suitable for female customers.

Administration Department: Produce hotel promotional slogans and place roll-up banners on LEDs and in the lobby. The content is as follows: Four Seasons Mandarin Hotel celebrates the arrival of "International Women's Day" on March 8 and launches it for female consumers. A big surprise - from March 3, 20xx to March 10, 20xx, all female customers who come to the Four Seasons Mandarin Hotel will receive a special dish as a gift.

("Papaya Soup", "Aloe Vera Beauty Porridge" and other beauty dishes)

Note: As long as there are women at each table, you can participate in this event. The dishes given are Gifts are given per table, not per person.

Marketing Department: According to the hotel’s promotion plan, vigorously promote the hotel, especially the women’s federation organizations in surrounding enterprises and institutions.