Joke Collection Website - News headlines - The success story of Dash, a warm-hearted game.
The success story of Dash, a warm-hearted game.
Dash's road to dropping out of school and starting a business
Dash's entrepreneurial story starts before he dropped out of school.
In 2000, Dash was admitted to Shanghai University, majoring in business administration. Although he studies management, he is very interested in computers. After studying, he and several partners took over the project and opened a website, and the seeds of entrepreneurship began to sprout unconsciously.
In his sophomore year, Dash made an amazing decision to drop out of school and start a business.
Why do you have to drop out of school to start a business? Many people have asked Dash this question. In his own words, "I felt that I couldn't learn anything at school at that time, but I wanted to do a lot of things at once", so it seemed logical to drop out of school and start a business.
"At that time, compared with other students, I was able to support myself, and my confidence in my income helped me convince my parents." Of course, Dash does not deny this. "I was still young at that time, and I thought it was awesome to drop out of school and start a business like Bill Gates."
In 2003, Dash founded VeryCD with Dai, a college classmate who didn't drop out of school. They first introduced the P2P download software "Electric Donkey" to China, and played the slogan of "Sharing, Internet" to form a huge resource sharing community.
The ups and downs of starting a business can only be truly understood by those who have witnessed it. "I still remember that the first rented office was in the residential building of Tianyuan Second Village, Tianshan Road. At that time, the rent was 1 0,000 yuan a month. The house is only a dozen square meters, only enough for three or four of us to work in it. " Dash told reporters that about three months later, they moved to a slightly larger house on Jiangsu Road. He and another entrepreneur "shared" two rooms and one living room, one for each person. "Up to now, we have moved nine times, and every place has witnessed our growth."
When it comes to the difficulty of starting a business, what makes Dash feel most is the contrast with the current entrepreneurial environment. At that time, there were no preferential policies for college students to start businesses, and even few angel investors. "Now the environment for Internet entrepreneurship is much better. In those days, we had to rely on ourselves for everything, such as renting a house, buying furniture, recruiting, paying wages and so on. I have learned everything and use it now. "
For Dash in his early twenties, youth is both his disadvantage and his advantage. Without too much burden and family pressure, he devoted himself wholeheartedly and his work became the main part of his life. Although there are many difficulties and great pressures on the road to starting a business, he said that he never thought about giving up. Dash smiled and said, "It's impossible to think about it now."
In this way, with the efforts of Dash and his partners, the number of users of VeryCD has increased rapidly, and it once became one of the largest websites for sharing movie, TV, music and game resources in China, and the website traffic even squeezed into the top ranking of the world websites 100. It has become the habit of many netizens to open the computer and open mule software to download resources online.
Dash used "luck" to describe the first bucket of gold he dug online. "In 2003, when I chose to start a business, the Internet industry was just emerging, and not many people really did it. It is essential to start as soon as possible. If you wait until you graduate from college to do it, it may be a completely different result. At that time, I was lucky. "
This may be why, when the reporter assumed that if time went back, I would give you another choice, what would you do? His answer is firm: "I will still choose to drop out of school and start a business."
Successful transformation
Although VeryCD is well-known, it was not until 20 10 that Huang Yimeng had to admit, "We are a very small company with a scale of about 30 people and an annual profit of only 6.5438+0 million yuan."
This huge contrast makes Dash think deeply. The problem seems to lie in the video industry where VeryCD is located. The profit model of the whole industry is unclear, and almost all video websites rely too much on advertising revenue. At the same time, because the content shared by netizens on VeryCD contains a lot of pirated movies, music and game resources, VeryCD also faces high legal risks.
Must find a new direction of development, they turned their attention to web games. 10 years ago, the development model of the Internet was relatively simple, with profit relying on advertising and underdeveloped e-commerce. In the second decade of 2 1 century, the Internet played a completely different game. For Dash and his team, their transformation is a good time.
Turning to online games, in Dash's words, is an industry closer to money. In Dash's view, playing web games is very similar to doing websites, and their experience in server technology system and understanding of Internet users' psychology can be effectively "transplanted". Previously, when he and Dai were playing some "especially fun" web games, they also bought paid props and charged more, which made them feel that playing web games would at least not make them entangled in the problem of "finding patterns to make money".
Facts have proved that their direction is correct. In the first eight years of their business, the company's personnel and income stayed at a low figure. Since 20 10, the company has ushered in a rapid development stage. Now, the company has more than 400 people. In 20 14 years, the annual profit of heartbeat network reached more than one billion.
While making the company bigger and stronger, Dash also does not forget to help young people who are keen on starting a business. On the one hand, encourage internal employees to start their own businesses. In Heartbeat.com, the R&D team will hold part of the shares in the company's internal projects. If they do well in the later stage, they can take the project to the market for direct financing, and the project team can also seek their own new development. On the other hand, Heartbeat Network will also invest in some growth-oriented game projects outside the company, and has invested nearly 10 projects at present.
"Not everyone is suitable for starting a business." Dash believes that entrepreneurs should have a special spirit and be able to bear greater pressure.
Don't start a business for the sake of starting a business
Talking about the new policy of the Ministry of Education to support college students to drop out of school and start businesses, Dash took him and Dai as examples. Dash dropped out of school, but his partner Dai insisted on completing the college course at the request of his parents. It took him six years to complete the credits and get the diploma. Dash said: "If there had been this policy, he might not have dropped out of school. This is a good practice, which makes the cost of college students' entrepreneurial attempt lower, but if they drop out of school, they have a relative retreat. "
As a successful entrepreneur, today's Dash is often asked to express his views on "entrepreneurship", and his sharing is often "grounded".
Dash said, "To start a business, you must do what you like. When the boss is not as glamorous as he thinks, if he doesn't like it very much, the process will be very painful, and only if he likes it can he persist. " Just like himself, he insisted on doing the website for so many years. Although I didn't do what I wanted in the end, my skills and abilities were improved in the process of persistence, and then playing online games naturally became a powerful boost.
Dash also said: "You can't start a business for the sake of starting a business. If you don't have a good idea, you can go to work first. " Because in the process of work, you will meet many people, deal with different people, and maybe even make like-minded entrepreneurial partners. Moreover, taking part in the work is also an opportunity to accumulate experience in institutional structure, scale and personnel management.
Although Dash never returned to the campus to study systematically after dropping out of school, he is now willing to tell college students to cherish their study time. "After many years of starting a business, I found that schools can still learn a lot, especially college students now. There is much more information that can be accessed and mastered at school than in our time. The key depends on how you plan yourself. " Speaking of campus, Dash also mentioned that in 20 1 1 year, Xindong Network went to its alma mater, Shanghai University, to enroll students. He once stood on the podium and told his younger brothers and sisters about his mental journey of starting a business. The campus still gave him the same cordial feeling as many years ago.
There is no doubt that Dash has a say in Shanghai's entrepreneurial environment. Many people will comment that the entrepreneurial environment in Shanghai is not satisfactory. Dash doesn't think so. In addition to the relatively high cost of starting a business, Shanghai has its incomparable advantages, such as access to more outstanding talents and partners. In addition, as a Shanghainese, Huang Yimeng recognizes the spirit of contract in Shanghai, which is a good entrepreneurial environment, and now there are many support policies for entrepreneurs in Shanghai.
As a predecessor of the Internet industry, Dash also pointed out the direction for young entrepreneurs in the interview. He said that now the entire Internet industry has risen, especially the mobile Internet has a lot of room for development, and many fields are still blank. Only by choosing a vertically subdivided market can we succeed.
Of course, Dash is even more "ambitious" about his heart network. He admitted that he was not particularly satisfied with the company's current operation. He believes that the company still has considerable room for growth.
20 15 expectation: strive to launch great mobile game products, and consider trying more new businesses in the new year.
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