Things to note when writing slogans

Chapter 1: Pay attention to seven taboos when writing slogans

Slogans have the characteristics of accurate and concise style of official documents, as well as the characteristics of rigorous and agitative style of political commentary. They can not only be used in It inspires people intellectually and moves people emotionally. It shoulders the mission of "social education" and plays a guiding role that cannot be ignored in influencing social public opinion and cultural communication. It also plays a guiding role in people's social behavior and reflects it to a certain extent. The essence of social and economic system and the degree of civilization of society. Its significance is very significant. However, due to various reasons, it is currently difficult to produce slogans in terms of quantity and quality. So, how can we write good slogans and better play their role? The author believes that when writing, you should pay attention to avoid the following problems:

1. Avoid breaking the law

Slogans reflect national policies and regulations, and you cannot talk nonsense on your own When editing, special attention should be paid to not violating national policies and regulations. For example, a slogan was posted in a certain place: "Strike hard requires the people, and the people need a tough crackdown." The slogan itself was ambiguous, suspected of being illegal, and had a negative impact. The local leaders quickly criticized the creator of the slogan.

A certain township government wrote such a slogan on the wall behind a house next to the highway: "Crack down hard on criminals who leapfrog their superiors to petition!" It is not only contrary to the party's line, principles, and policies, but also violates National laws have also greatly hurt the feelings of petitioners, can easily intensify conflicts, and affect the relationship between the party and the masses, cadres and the masses.

2. Avoid misleading

Slogans have a guiding role. On the one hand, the use of slogans can guide people's thoughts and behaviors to the focus of the party's work; on the other hand, through the propaganda and agitation effect of slogans, people can pay attention to spiritual civilization and get rid of bad habits. A slogan somewhere reads, "There is no copper in optical fiber, so stealing is useless!" The starting point is undoubtedly good, but will it mislead people into stealing wires containing copper? Therefore, when making slogans, you should also be careful not to cause readers to have feelings or associations that are inconsistent with or even opposite to the original intention. Another example is that some hospitals have slogans like "Please do not give red envelopes to doctors." On the other hand, it tells people that many people are sending red envelopes to doctors, and many doctors are collecting red envelopes. It’s up to you whether to send them or not.

3. Avoid swearing

Slogans are propaganda and agitation, and their purpose is to convey the policies and regulations of the party and the government and mobilize the enthusiasm of the people for work. The content must be scientific and reasonable, represent the direction of social development and reflect the spirit of new policies, and the language must be civilized and cannot be abusive. "Children destroy trees and kill their parents; students destroy trees and punish their parents." This slogan was painted in large characters on the wall of a house in front of a primary school in a county. The management and protection of trees should be based on publicity and education. Writing such "swearing" slogans in front of the school gate is an extremely uncivilized behavior.

For slogans to play a propaganda and educational role, they must strive to be elegant, polite, and respectful, so that people will be moved by the courtesy and voluntarily change their bad behaviors. Expressing civilization in a civilized way is itself a kind of civilization and is very thought-provoking.

4. Avoid intimidation

A wall on Mingguangli North Road in Beijing reads, "Those who steal manhole covers will be caught and chopped off." The manhole covers were stolen and pedestrians fell, which is really disturbing. Angry. But after all, passion cannot replace reason. Fighting fire with fire and using threats and intimidation not only stray away from the rule of law, but also affect the appearance of the city, making it more difficult to arouse the conscience of thieves. Some slogans read, "Whoever burns the mountain will lose everything." It has a crude tone of obvious threats and intimidation, which is really uncivilized.

The slogan focuses on the information transmission of public interests and is a "special dialogue" between the government and the public. Therefore, the slogan should reflect this unity of interests, give people equal and friendly persuasion and advice of self-respect and self-love, benefit to others and self-interest, and a discussion attitude when it comes to matters, and use a tactful tone to solicit the other party's opinions. The language of law enforcers reflects respect for people and a degree of civilization, so as to reflect equality of status and consistency of interests, so that people are not only willing to accept management but also learn from it.

5. Avoid orders

In our country, people are very disgusted with domineering words or lecturing tone, and they pay more attention to treating others with courtesy.

The existence of society requires various rules and regulations, and necessary regulations are indispensable. However, these regulations reflect the common interests of managers and the managed, and are not the prerogative of some law enforcers.

When making slogans, replace the imperative tone with friendly reminder language, change "10 yuan fine for damaged glass" to "Be careful of crushing the glass and get hurt"; change the language of accusation into the language of greeting, such as Change "It's shameful not to practice hygiene" to "Develop hygienic habits and wish you good health", change the harsh tone to a praying tone, for example, change "No spitting" to "For the health of you and others, please don't Spitting everywhere.”

6. Avoid roughness

Slogans are a type of practical writing. The language should be concise and beautiful. Some slogans are full of foul language, some lack punctuation, and some add punctuation randomly. For example, a slogan in a certain place to popularize nine-year compulsory education: "Raising a daughter without studying is like raising a pig! Raising a child without studying is like raising a donkey!" The language is vulgar and offensive.

7. Avoid discrimination

The slogan reflects an equal interpersonal relationship and cannot be used to discriminate against people. For example, a slogan in a certain place reads, "Tax evasion will be punished as a nun in the next life." This clearly implies prejudice and discrimination against nuns.

In short, China, as an ancient civilization with a long history, has formed its own psychological characteristics over thousands of years: emphasis on coordination, etiquette, emotion, and implicit expression. Therefore, the production of slogans must follow this psychological characteristic in order to achieve the purpose of publicity and education. Otherwise, using a rough, threatening, and commanding tone will not only make it difficult to achieve the desired results, but will also easily make people feel disgusted, disgusted, and even rebellious. The quality of slogans directly reflects the quality of the people. While advocating civilization, we should put people first and give priority to guidance, and avoid being too rigid. The slogan should use civilized language to convey civilization, so that it can be accepted by the public and generate a sense of identity, so that it can exert greater social benefits.