Case of planning book

As time goes by, the hard work has come to an end, and we will start a new round of work with new work goals. Let's act at once and write a plan. What does a good planning book look like? The following are the cases of planning books that I collected and sorted out, hoping to help everyone.

Planning case 1 10 years, XX Real Estate Development Co., Ltd. has gone through a brilliant decade. In the past ten years, XX Company has been adhering to the corporate purpose of "pioneering and enterprising, looking to the future, pursuing Excellence and benefiting the society" and the architectural concept of "people-oriented, integrating heaven and earth", making unremitting efforts to contribute a beautiful living space to the society, and at the same time creating a business elite represented by General Manager XX, a "China MBA hero". The modern city of XX is the representative work of XX company at present, and its completion will bring a revolutionary business philosophy to XX. Therefore, the start of this project is not only a major event for XX company, but also a major event for XX business community. The profound cultural background of XX company in the past ten years has created today's XX club, and its establishment and start-up also marks the beginning of the company's new course. Holding this 10 anniversary celebration and the launching ceremony of the club can not only celebrate many happy events, but also leverage development to create a broader world.

I. Purpose and significance:

The tenth anniversary is a milestone in the development of an enterprise, and it is timely to review history and look forward to the future. Moreover, it is a rare opportunity to take this opportunity to enhance corporate visibility and vigorously build corporate and brand image. With the help of the activity platform, publicize that General Manager XX won the "China MBA Hero" and shape the commander-in-chief style and leadership charm of the company's management; Promote the emotional communication between the company and the target members of the club, lay the foundation for the upcoming establishment of the club, and be of great benefit to the spread and promotion of the club; Collect popularity and customer resources for XX Modern City in order to open the market smoothly; Golf is a healthy and fashionable sport, which has always been highly respected by high-end people. Holding golf competitions can fully demonstrate the extraordinary taste of XX company and XX city.

Second, the theme and slogan:

Main slogan: gathering modern business heroes online-the slogan adopted echoes the theme of XX's modern city promotion, highlights the distinguished position of the participants in the modern business world, and shows that this is an elite gathering.

Reference slogan:

1, the source of the concentration of business heroes

2. Remodeling modern commercial civilization

Third, time:

20xx July 25th (TBD)

Venue: XX Golf Course of XX Hotel (press conference and meeting place)

Four. Target and scale of activities:

The main target of this activity is high-level figures who are outstanding in XX business circles and customers who have spending power and purchasing power. In order to give play to the role of media and oral communication, a certain number of journalists and the project owners developed by the original XX company (such as XX Bay, XX Garden, XX, etc.). ) have been invited.

1, XX business leaders (number)

2. Expected major customers (number)

3. Owners of 3.XX Bay (quantity)

4, news media reporters (number)

5. Employees of 5.XX Company (number)

6. Agency staff (number)

Total: How many people?

Verb (abbreviation for verb) Organization and content of activities:

The activity arrangement is roughly divided into three parts: morning press conference, afternoon golf match and evening banquet. Various forms. Rich in content.

1. In order to improve authority and expand influence, it is suggested that the golf tournament in this activity be hosted by XX Entrepreneurs Association and undertaken by XX Company.

2. This activity is aimed at XX enterprise leaders, intended customers, owners, news media friends, developers' staff and employees of agency companies.

3. The activities are held in three forms: press conference, outdoor golf competition and friendship banquet:

A. Press conference: the leaders of XX Entrepreneurs Association are invited to speak, and the representatives of developers review the achievements of the enterprise in the past ten years and introduce XX projects and XX clubs. It is suggested to invite an authoritative person with experience in establishing famous clubs in Guangdong or a celebrity belonging to a club to talk about the club.

B. Golf events: Golf has a strong commercial nature and gentlemanly temperament, which can perfectly interpret the extraordinary quality of this activity object. In the fierce swing competition, participants deepen friendship, promote communication and enjoy the charming scenery of XX Mountain. Anyone who is interested in golf, especially interested big customers, can sign up for the competition, which is intended to pave the way for the establishment of the club and the sales of the project.

C. Friendship Banquet: The purpose of the banquet is to bring emotional distance closer in a relaxed atmosphere. At the banquet, business leaders presented awards for the contest and recommended XX project. Members of entrepreneurs' associations, media reporters and other participants exchanged freely at the meeting.

4. The general process of the activity is as follows:

Attendees attend (XX Hotel) → press conference (speeches by leaders of XX Entrepreneur Association, speeches by developers' representatives, project recommendation, Guangdong Guest Club and XX Hotel) → noon work and rest (XX Hotel) → golf competition (XX Golf Course) → friendship banquet (leaders' concluding speech, banquet party, awards interspersed in the above activities, project recommendation, XX Hotel) → The whole day's activities are over.

Organization channels of intransitive verbs:

XX entrepreneurs association sent a letter to call members to participate in this activity. In addition, other methods are added.

1. In the name of XX Entrepreneurs Association, the concept construction book and invitation letter of this project will be distributed to the association members and media reporters by direct mail.

2. The developer invites his business friends and customers in XX Bay by letter or telephone.

Seven, publicity methods:

This activity mainly selects XX, a famous magazine in the real estate industry, and XX Morning Post, the newspaper with the largest circulation and the greatest influence in XX, and effectively promotes it in combination with the live promotion of TV programs.

1, pre-conference publicity:

A, "XX" published a preview of the event, introducing XX Company and XXX Club, the general manager of the company's "China MBA Hero", with a focus on XXX Modern City.

B, combined with the project image publicity, XX Morning Post published a notice in the back edition, which introduced XXX General Manager and XXX Modern City with pictures and texts.

C. distribute sales brochures and invitations by direct mail.

2. On-site promotion:

A. Press conference: state the performance and show the strength of the enterprise; Guangdong guests mobilized participants to join in the fun. The venue layout is festive, solemn and magnificent, which is combined with the cultural background of the enterprise. Business leaders introduce projects and clubs.

B. Golf Competition: The golf course passes through the arch, and the publicity materials of the project and the club are hung. Shuang Ye's advertisements emphasize delivery, few but fine, avoid usurping the role of the host, and highlight the elegant and serious leisure atmosphere;

C. Friendship Banquet: distributing publicity materials related to the project and the club. On-the-spot publicity creates a festive and lively atmosphere, which symbolizes the glory and thriving achievements of the enterprise for ten years and indicates the smooth success of the activity.

3. Post-event publicity:

A, "XX" reported the activities and announced the winners.

B. The full-page article on the back page of XX Morning Post, combined with photo reporting activities, published a list and introduced the modern city of XX.

D, XXX Golf Club will conduct TV programs to guide the audience to pay attention to XXX Modern City.

Eight, material preparation:

Project content requirements and description, completion time, notes of the person in charge of implementation and tracking.

1 invitation letter to press conference

Arches, banners, backgrounds etc. Be arranged in the venue.

2 golf shuttle buses

The site is decorated with arches and Shuang Ye Yilabao.

Prizes, medals and certificates

Tea and cakes

3. The venue layout background and banners of the fraternity.

4 Folding of other materials

Poster; playbill

Loushu

Club information (specific operation time and quantity depend on the situation)

Nine, the cost budget:

Total: xxx

(The specific amount depends on the implementation of the operation)

X. effect evaluation:

1, press conference is a powerful means of news copywriting, which can reflect appeal and authority, easily create momentum and attract attention, and rely on this platform to make friends with the media and cultivate a good public opinion environment for enterprise development and project start-up.

2. Golf tournaments are fashionable and elegant, and it is more interesting to adopt the form of competition. I believe many people are willing to participate. The purpose of this competition is to serve the club members. Participants can experience the aristocratic style and excellent activity organization ability of the club. This paper comes from the network planning community of Ladder Network.

3. The atmosphere of the fraternity is relaxed and pleasant, which is the easiest to cultivate friendship and tap customers, further deepening the effect of the previous two activities.

In the final analysis, the task of this activity is to establish a good image of the project and attract potential customers, so as to achieve the purpose of promoting XXX modern city. And this activity is in the primary stage of marketing promotion. "A good beginning is half done", so we must work together to make it go smoothly.

Planning Book Case 2 Time: Tanabata is coming, limited to one week.

Background: Living in two places, you can't meet and talk face to face. Starting from the theory that the advantage comes first, it is inconvenient for me to be in Beijing and the other party is in Shanghai. Judging from the weather and location, I have no advantage. Tanabata is approaching this year, and the opportunity is rare. Finally, everyone is in an equal position. In the case of geographical location is not dominant, we can only rely on clever thinking to mix people in. In order to achieve the purpose of surprise and satisfaction for each other.

Task: Surprise each other on Tanabata, and let them give you extra points through this.

Requirements: Sincerity is the general principle; Doing good is the general policy; Keeping mysterious and creating surprises are blind components in the implementation process.

Three steps to implement the plan

Step 1: Love goes beyond love.

It is said that love is not only about two people, but also about two people. This sentence is understandable to many people, and there is no special philosophy. Even people who don't have a deep understanding know what this means.

But today, I want to move this sentence to the pursuit stage before the two determine the relationship. I'm there now. If not just two people, who else is involved? It can be said that, yes, it is friends, classmates, friends and so on around each other. Although it can't play a decisive role, after all, making a decision is still between two people. But the comments around and the voices in the circle will affect a person's judgment to a certain extent. This is one of them. Secondly, the other party will also get other people's comments on you by asking for more information, which accounts for a large part of your final score. The premise of doing the above thinking is still the same sentence: sincerity makes the stone open.

Get to the point. You need to get your friends and classmates together first and then get their approval. They can help you sincerely, and then her classmates and friends. Everyone has the goodness of adult beauty except your rival in love. So she boldly asked her classmates and friends for help. Sincerity is the best strategy. The best number is 99. You need 99 people to recognize you and then promise to help you. If possible, this is a perfect number.

Then, as a stranger, you should consider how to order flowers. Her city has your best friends, so you are lucky. Trust him. He will help you figure out how to choose a flower ordering company and what kind of flowers to choose.

There's another preparatory work you have to do alone. You must make her something you make yourself, and she will be very surprised and like it. But if you have a strong ability to integrate resources, as long as she likes, integration is possible. During this time, I took time to do something. First, collect her photos from various channels; Second, while learning to watch e-magazine videos, I began to make my own e-magazine photo album. Because first of all, the picture sense and FLASH dynamic sense in the form of e-magazine photo album touched me. I think it's just like writing an article by yourself. Only what moves you can be taken out to impress others.

Step 2: Rigidity is rigorous.

The second step of the plan, why 99 people, the number is of course up to you. Because I was lying in bed that day and suddenly had a bold idea. Everyone sent me a rose. And delivered in one day, completely delivered, a whole day. This has the following advantages. First of all, you occupied her day. Second, although you can't stop your opponent from sending flowers, no enemy can match you in time. Third, you asked many people she knew and others she didn't know to send her flowers. On the other hand, the girl is very happy.

How to send this flower? Of course, it is impossible for everyone to really go to her and deliver them one by one. But I think it doesn't matter whether it is a real flower at this time, what matters is the form and feeling. So, send flowers through SMS, QQ, email and even campus network. As long as you dare to think, as long as she is using it, you can. These are words, pictures and flowers. I've thought about everything. "XX classmate, I am XXX, XX X Flower Messenger. The last flower messenger XX sent you flowers by email (SMS, QQ message, school message) five minutes ago. I hope you can really get together and wish you all the best. "

If one flower is delivered in 5 minutes on average, 99 flowers will take 8 hours 15 minutes, that is, from 8 am to 6 pm 16 pm. Then send flowers, text messages, QQ messages, campus network messages and emails in turn. Of course, on the surface, this is a simple numbers game. What's the hardest part? It depends on how you allocate these 98 people (the last one is for Zhenhua). Because the first thing to consider is whether he can surf the Internet at a certain moment, and the second thing to consider is whether he has her QQ. This is the most critical point for the success of this planning case. SMS and email are less restrictive than the first two. Therefore, the preparation and strict arrangement of personnel is a big arrangement.

In fact, if this love plan can be completed within 7 days, then this person's integration ability, analysis ability and combing ability must be super.

Step 3: Romance comes after romance.

When the first sunshine of Tanabata shines in the air full of happiness and romance. Countless covert operations that have been lurking for a long time will run rampant in the sun. Yu Zecheng said, "This is the power of faith." I believe that love is a belief, and it is this belief that supports all kinds of talents to become planning talents who love learning.

At 8 o'clock, at 8 o'clock in autumn, it is already very bright. At this time, one of the most iron sisters sent her the first short message, and out of curiosity, she would definitely reply to her. But 20 minutes later, I received another message, and 20 minutes later I received another message. Not only is the number of flowers increased, but also the names of different flower delivery messengers have changed. At this time, I think she will get used to being the protagonist, and everyone is blessing them both. If your girl can still surf the Internet, then the four-line blessing will definitely increase several times.

Afternoon 16 and 15 will be an important moment. To borrow Liu Qian's words, "this moment will be a moment to witness a miracle." Although it is dusk, I think the appearance of sunset glow is the realm of clouds going through many difficulties and dangers, which just symbolizes the artistic conception of lovers in love after a period of tempering. The most test at this time is the last flower messenger. The flower messenger had better look like 14, 15. First, he (she) can convey what he (she) should say fluently. Second, being a minor is flower girl, which adds a bit of romance. All her colleagues must have heard these. The other one, if you remember, has an e-magazine photo album. By the way, at this time, a USB flash drive must be the kind she likes very much, and then it is labeled as "XX is only for Chinese Valentine's Day", and there is only one file in it "Electronic magazine album belonging to XX" (if she can use a computer at work, in fact, my biggest idea at that time was to make two more electronic album magazines, one is your resume, of course, it must not be an ordinary resume, and the other is a magazine album that witnessed your acquaintance from acquaintance to acquaintance. All these need to be clearly expressed by the flower girl.

Near the end, I think everyone realizes that there is still a phone call before the last male and female main sentence, which depends on one's nature and ability, as well as on one's feelings.

Case study of planning book 3 i. background

According to the company's development strategy and the company's human resources development and development plan, the job analysis is specially implemented for the following purposes.

1, cooperate with the company to revise and formulate job descriptions and work specifications.

2. Through job analysis, understand the job content, responsibilities, relationships and necessary knowledge, skills and abilities of each position in the company, and master the relevant data of each position.

Second, the work objectives

1. Conduct scientific departmental work analysis for all departments of the company.

2. Make a scientific job analysis of all posts and make a job description for each post.

3. Establish a standardized job analysis process and implementation standards.

Third, the content of job analysis

According to the actual department setup and staffing situation in the company, the main contents of this work analysis include determining the department setup in the company, and determining the positions, work scope, work tasks, work methods and steps, work nature, working hours, working environment, work relationship, personnel types and work skills in each department. , and finally complete the job description and job description.

Fourthly, the methods used in job analysis.

According to the staffing situation of the company, the main methods used in this work analysis are questionnaire survey and interview.

Verb (abbreviation of verb) division of responsibilities in job analysis

Job analysis is a highly technical job, which requires careful preparation, not only the team action of all personnel in the human resources department, but also the assistance of the company's administrative department. The manager of human resources department is mainly responsible for the completion of the plan, with the assistance of relevant personnel from various departments.

Composition and responsibility chart of the working group (omitted)

Six, job analysis project and personnel schedule

The specific arrangement of job analysis items, personnel and time is shown in the following table.

Job analysis project and personnel schedule

Seven, the detailed steps of job analysis

(A) a clear organizational structure of the company, analysis of the work of various departments

1, preparation stage (x month x day ~ X month x day)

Specific matters include analyzing the company's organization chart, collecting the responsibilities of existing departments, defining the elements of departmental analysis, making templates of departmental job descriptions, defining the purpose, significance and role of job analysis, studying the methods and skills of job analysis, and determining the work schedule.

2. Investigation stage (X month X day ~ X month X day)

Specific matters include preparing various survey outlines and questionnaires, and conducting surveys by means of interviews and questionnaires according to specific departments. Among them, the most important thing is to conduct semi-structured interviews with company leaders and department managers.

3. Analysis stage (X month X day ~ X month X day)

Specific matters include collecting all kinds of data about work characteristics and needs (such as rules and regulations, personnel's understanding of the work of various departments, etc.). ), carefully review the collected data, creatively analyze and discover the key components of work and departments, summarize and summarize the necessary materials and elements of work analysis, scientifically analyze the work of various departments, and make standard work analysis tables.

4. Feedback application stage (X month X day ~ x month X day)

Specific matters include discussing and finalizing the departmental job descriptions formulated by the human resources department, and analyzing, guiding and applying the positions of various departments by using the departmental job descriptions.

(B) Analysis of the work of each post

Firstly, analyze the positions above the department manager of the branch company (X month X day ~ X month X day), and then analyze the work of ordinary positions (X month X day ~ X month X day).

1, preparation stage (x month x day ~ X month x day)

(1) Confirm the job analysis method, determine the work schedule, conduct publicity, strengthen employees' understanding and positioning of the job, and determine the elements of job analysis.

(2) Formulate job analysis specifications, including job analysis standard clauses and job analysis project standard books.

(3) Selecting information sources: Information sources include employees, managers, customers, job analysts and related management systems.

2. Investigation and collection stage

Post survey of department managers and above (X month X day ~ X month X day) and general post survey (X month X day ~ X month X day).

(1) Determine the methods of job investigation, and prepare various survey outlines and questionnaires; According to the specific post investigation, it is mainly a semi-structured interview with department managers and their own employees.

(2) Collect the characteristics of related work and all kinds of information and data needed.

(3) Collect necessary employee characteristic information data.

(4) Using observation, interview and questionnaire.

3. Analysis stage

The analysis stage includes post analysis of department managers and above (X month X day ~ X month X day) and general post analysis (X month X day ~ X month X day).

Analysis includes reviewing all kinds of job information collected, analyzing and discovering the key components of the job and the incumbent, and summarizing the necessary materials and elements of job analysis. List of job analysis contents (omitted)

(1) General data analysis: position name, position code, position location, salary grade, position grade and position type, etc.

(2) Job specification analysis (comprehensive understanding of the work to be analyzed): job task analysis, job responsibility analysis, supervision and organization relationship analysis, work standard analysis, job evaluation factor analysis, etc.

(3) Analysis of employment conditions: analysis of job qualifications, education and training, necessary knowledge, ability, experience and career orientation required to complete the work.

4, job description preparation stage (X month X day ~ X month X day)

(1) Express the results of position analysis in the form of documents to form a job description.

(2) Fixed and fixed posts in the company should have job descriptions.

(3) Compiling according to unified specifications and requirements.

(3) Adjustment, modification and improvement

Follow up all the results of job analysis, solve the problems in time, improve the job description comprehensively in 1.5 months, formulate standardized production, modification and operation processes, and formulate job analysis standards.

Eight, work analysis project cost accounting

The cost of implementing the plan mainly includes data fees. According to preliminary calculation, it is estimated that it will cost xxx yuan to complete the plan, and the cost budget table (omitted).