Oktoberfest investment proposal

Investment Promotion Scheme for Oktoberfest (I)

The 2 * * World Cup in South Africa is approaching, attracting worldwide, national and city attention.

The World Cup not only provides a stage for the stars to show off, but also brings infinite joy to the fans, and also provides a marketing opportunity to enhance corporate brands and promote product sales.

The beer culture festival with the theme of "Jixing Passion Carnival, Budweiser Drinks the World Cup" is to creatively create a hot spot of localized beer culture festival with the help of the World Cup, which is the focus of public attention, and is committed to enhancing the brand image, promoting product sales, and shaping and enhancing the brand's social reputation. The beer culture festival, which is dedicated by Deyang Daily, Deyang Evening News, Budweiser Beer, Jixing Barbecue Plaza and brother and sister performing arts, will also work together to achieve a win-win situation for the organizers and participating businesses.

Second, the propaganda slogan

Jixing Passion Carnival, Budweiser Drinks the World Cup

Watch the World Cup and enjoy good programs. Night beer

III. Organizing Committee of the event

Organizer: Deyang Daily and Deyang Evening News

Exclusive support: Budweiser Beer

Organizer: Deyang Jiuding Media Co., Ltd. and Brother and Sister Performing Arts Culture Media Company

Venue: Jixing Barbecue No.4 Branch

Activity time: 2** June 11th to July 12th, 28

Full coverage: Deyang Daily, Deyang Evening News, Deyang TV Station, public channel, Deyang Home Cinema and Deyang Interactive Life

Media support: Deyang Daily Mobile Newspaper, Deyang Newspaper Reading Column, Deyang People's Broadcasting Station News Frequency, Deyang Music Traffic Frequency, Sichuan Deyang Real Estate Network

Invited Consultant: Deyang Quyi Artists Association < Media introduction

As the organ newspaper of Deyang Municipal Committee, Deyang Daily has a large number of readers, a wide coverage, a stable high-quality readership, and irreplaceable influence and brand image penetration in government administrative institutions.

Deyang Evening News is the only local metropolis newspaper in Deyang at present, which provides readers with local news information with strong readability, high attention, depth and strength, and gathers superior resources from all sides to gather all kinds of latest life information and devote itself to serving citizens' life and consumption.

This event will be the one with the highest media attention in Deyang. All three traditional media, namely newspaper, TV and radio, will go into battle, and no emerging media, such as internet, mobile phone newspaper and newspaper reading column, will be absent. In addition, the organizing committee will also integrate community advertising spaces in densely populated communities such as TEPCO and Erzhong, as well as large-scale outdoor billboard advertisements on expressways, so as to expand communication channels and publicity effects. The unprecedented media lineup focuses on the attention of activities and promotes the business return.

V. Activity Organization

1. Theme Activities of Beer Culture Festival

On June 11th, the World Cup in South Africa opened, and this beer culture festival will be held simultaneously. Relying on the dining advantage of accommodating 3, people at the same time, the fourth branch of Jixing Barbecue will carry out the summer activities of "Jixing Passion Carnival, Budweiser Drinking the World Cup", which will last until July 12th.

2. On-the-spot activities with strong participation

During the World Cup, the organizing committee of Beer Culture Festival will organize "5-minute drinking contest", "quick drinking contest", "5-minute competition between couples", "drinking beer in stacks", "drinking beer upside down", "World Cup football knowledge contest" and "World Cup score guessing".

3, 2** Deyang's "Happy South Africa ※※※※※ (exclusive title unit) football baby" selection activity

This activity lasts for one and a half months. After the stages of registration, preliminary competition, rematch and training, the World Cup finals will be held simultaneously. The activity was operated by Deyang TV Station, TV Channel, Deyang Home Theater, Deyang Interactive Life, Deyang News Frequency and Deyang Music Traffic Frequency, and was reported by Deyang Daily and Deyang Evening News, and only one exclusive title company was invited. (See the investment promotion package for details of the exclusive naming fee)

4. Happy football match and live performance

During the World Cup, the organizing committee will make full use of the time before the first World Cup match and the intermission to have activities every day and performances every night. In addition to the preliminary, semi-final and final live events of the 2** Deyang "Happy South Africa, Happy football baby (the exclusive title unit)" selection activity, Deyang TV arranged at least two games of Happy Football in the fourth branch of Jixing Barbecue, and the rest were live performances created by Deyang Brothers and Sisters Performing Arts Company, with the help of movie stars and mysterious guests, which were promoted in wonderful layers.

5, 2** Deyang Summer Auto Show Activities

The organizing committee will take advantage of Deyang Daily and Deyang Consumer Council's joint success in holding three RV home improvement exhibitions, and carefully launch the "2** Deyang Summer Auto Show" activities, offering on-site car viewing and car purchase discounts.

6. Wedding Photography Fashion Show Exhibition Activities

In conjunction with Deyang wedding photography professional institutions, the wedding photography fashion show will be carefully organized, with football, beautiful cars and beautiful women to seize the most eye-catching topic in the summer of 2**, maximize the atmosphere of the World Cup and beer culture festival, and create the most entertaining position in the summer of 2**.

VI. Guaranteed popularity

1. Strong propaganda lineup

Deyang Daily's all-media resources are displayed in competition, and Deyang TV station interacts with each other in various frequencies. All three traditional media, namely newspaper, TV and radio, are in battle, and all emerging media such as internet, mobile phone newspaper and newspaper reading column are absent, and community advertisements and street signs expand channels.

2. Planning activities of the combination

Happy Football Live Competition, Happy football baby Selection, movie stars and mysterious guests to help out, and wonderful performing activities are not missed for a day.

3. Attractive special prizes

There is a grand prize for participating in the competition, and there is a discount for entering the venue. You can watch the World Cup, enjoy cultural performances, participate in the grand prize and enjoy preferential consumption. The summer of the Year of the Tiger is destined to focus on the Budweiser Beer Culture Festival.

investment proposal for Oktoberfest (II)

I. Background introduction

Qingdao International Beer Festival, Shanghai International Film Festival and Dalian International Fashion Festival are one of the three major festivals in China, and it is the largest beer event in Asia. In recent years, Oktoberfest has an average of about 3 million people and tourists every year, including about 5, foreign and foreign tourists. It is the "Citizens' Day" of the city's carnival. More than 1 media outlets, including CCTV, Shandong Satellite TV, Shanghai Oriental TV and Hong Kong Phoenix TV, are performing a new attack of this international event

2** Qingdao International Beer Festival Beer Goddess Competition in different ways, which is divided into two major divisions for the first time-Shanghai Beach Division and Qingdao Port Division, which lowers the entry threshold. Young girls with dreams can participate in the audition of the competition as long as they love life and their own cities. Moreover, the results of the contest will be grandly announced at the opening ceremony of the beer city, and the goddess of beer will open the gate of the beer city with the city leaders under the eyes of the public. Really make this contest a highlight activity with extensive participation, strong interaction and international influence.

II. Event organization

Sponsor: Qingdao Beer Festival Office

Organizer: Shandong TV Station

Qingdao Soul Model Art School

Main sponsor

III. Highlights of the event

1. PK Qingdao Port, Shanghai Beach

The biggest highlight of this year's Beer Goddess Competition is through two cities with the most Shanghai culture. Qingdao International Oktoberfest is the largest Oktoberfest event in Asia and enjoys a world-renowned reputation. Through the docking of the two most representative cities in China, the brand value and connotation of the beer goddess will be enhanced, and in the end, the players in which city can win the final honor will attract more attention from all walks of life.

2, the game is not announced

Who is the last goddess of beer?

Every year, the beer goddess was grandly launched in the competition before the opening ceremony, but this year, the competition was not announced. At the opening ceremony, the government leaders announced who was this year's beer goddess, and then together with the leaders, they opened the gates of the beer city-this suspense made the players and the society pay more attention.

3. Shandong Satellite TV undertakes and reports all the events

As one of the organizers of the contest, Shandong TV, an internationally renowned media, has been tracking and reporting all the events, and important events will be recorded or broadcast live, becoming the first TV media to track and report all the events of the Beer Goddess Contest.

4. Super girl mode, with elimination system

This competition is also the first time to introduce the mode of "Super Girl" and implement the "PK" elimination tournament. The contestants enter the "PK" stage of the finals through sea selection, preliminary competition and semi-finals. The finalists not only require good health and beautiful appearance, but also require them to have multiple (at least one) talents.

5. Interpretation of Beer Goddess:

I love my city, I love Oktoberfest, I participate, I entertain.

The contestants formed a phalanx to appear at the opening ceremony, which will be broadcast live by Shandong Satellite TV, Taiwan Province Dongsen TV and Korean KBS TV, which will surely become a great scenery.

IV. Organizing Principles of the Games

1. Create a big platform and integrate big resources:

The purpose of this competition is to create an arena for athletes to perform, a parade of Oktoberfest and a big stage for merchants to display. By integrating the resources of the government, media, merchants and organizers, we will create a dazzling cultural platform to serve all participants.

　2? High-end brand operation strategy:

After seven years of brand accumulation, Beer Goddess Competition has become a national model/beauty contest brand. Through this activity, the competition will move towards the goal of an internationally renowned event brand. Through the accumulation in 26 and 27, at the 28 Olympic Games and Miss International World Finals, the goddess of beer achieved a qualitative leap and became a world-class brand of high-end events.

　3? Providing services and repaying the society

The contest aims to serve the government, the merchants and their commercial promotion, the people's entertainment, and create a promotion platform for the players to become famous.

v. media promotion strategy

the media promotion will be carried out in an overall planning, phased implementation, gradual warming up and comprehensive promotion. The Competition Organizing Committee has a press center, which is composed of media leaders and a number of media personnel. The news center is responsible for making overall arrangements for the publicity and promotion of the contest, contacting the national media and establishing a media list, organizing a press conference, collecting and sorting out pictures and written materials in real time to the national media and supervising the implementation; The news center is responsible for formulating and coordinating the schedule of media activities at the meeting, and distributing manuscripts, pictures and audio-visual materials to media attending and not attending the meeting. The news center is also responsible for the follow-up publicity work of the event.

Shandong TV Station, as one of the organizers, will make in-depth follow-up reports on the contest and make a reward plan for the sponsors. At the same time, coordinate QTV and online media follow-up.

Soul of the Sea cooperated with the media promotion in Qingdao area of Satellite TV, such as CCTV, QTV Today's 6 Minutes, QTV Life Online, peninsula metropolis daily, Qingdao Evening News, Qingdao Financial Daily and other media to make relevant reports on the contest.

VI. Investment cooperation projects

1, 2** General title of "Beer Goddess" Competition of Qingdao International Beer Festival

2, 2** General title of "Beer Queen" Competition of Qingdao International Beer Festival

3, 2** General title of "Beer Baby" Competition of Qingdao International Beer Festival

4. Qingdao International Beer Festival "××××" Enterprise Theme Day Activity Title

5, 2** Designated Articles of Qingdao International Beer Festival Beauty Contest Investment Promotion: designated cars, cosmetics, accessories, household appliances, home brands, mobile phones, clothing, gifts, drinks, women's health care products, skin care products, photo studios, beauty institutions, fitness places and restaurants.

6. * * The general title of Qingdao International Beer Festival "Drinking Competition".

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