Why do major e-commerce companies have to engage in activities in double 11?

November is more suitable for a shopping festival, because most parts of the country go from autumn to winter in November, and consumers need to purchase a large number of daily necessities, such as clothes, shoes, quilts and so on; In addition, counting the whole year, there is no big holiday in November, and the shopping festival can give people an opportunity to relax.

thanks to Ali's vigorous operation and the reports and concerns of domestic and foreign media, it has formed a strong "Double Eleven" influence, formed a shopping festival with China characteristics, and successfully set a consumption agenda for consumers-reminding consumers that on November 11th every year, all businesses will offer large discounts, and consumers should make purchases at this time.

extended information

judging from the "double eleven" promotion activities carried out by major online shopping platforms in China in recent years, some network operators are suspected of price fraud, false propaganda, counterfeiting, unfair competition and other illegal acts. Therefore, some consumers gradually see what is fishy, and then tend to shop rationally.

Be careful that scammers pretend to be sellers. When many consumers are shopping crazily on the Double Eleven, scammers are also gearing up. According to the previous online shopping scam, the police put forward the most gullible link for the public: once you encounter an abnormal online shopping, you need to pay again or refund, and the online store can't pay, don't trust the so-called customer service, and you can't transfer money directly according to the other party's requirements.